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E-Commerce Platform Involved In Gold Retail Electricity Supplier Selling Gold Advantage?

2014/4/13 19:02:00 15

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E-Commerce Platform Gold Retail Industry

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 electricity supplier selling a href= "http://www.91se91.com/news/index_cj.asp > > Gold < /a > requires large investment in the early stage /p >
In 2013, China replaced India as the first largest consumer of gold in P. According to the China Gold Association data, domestic gold demand in the first quarter of 2014 is expected to reach 250 tons. As a giant in the retail industry, Gome's "a href=" http://www.91se91.com/news/index_cj.asp "cross boundary" /a "selling gold" message has brought a lot of shock to the industry. 
 Gome has entered the field of Gold retail, and once again offered the killer of the "price war". The example is the March 27th Gome a href= "http://www.91se91.com/news/index_cj.asp" > online sales /a < > the investment price of "multilateral gold capital" as an example, which is only 262 yuan / gram, which is the same as the basic gold price of that day, and also creates the lowest price of online sale. 
 Cui Jianguo: China's gold industry is developing rapidly, but China's gold investment market is too single, and the product category is also less, which weakens the international influence and discourse power of China's gold market, resulting in the development of China's gold market is large, not strong enough, fast and not good enough. 
 gold is a tool to hedge against the depreciation of the US dollar. In the future, in addition to increasing gold < a href= "http://www.91se91.com/news/index_cj.asp" > foreign exchange reserve < /a >, we should really save gold in the light of the needs of investors. At present, China's gold fund, gold trust, gold card and other business development is limited, in the face of huge gold investment demand, investment varieties are relatively single, which urgently requires our country to focus on the development and innovation of gold products. Therefore, I think more companies are optimistic about the gold market and engage in gold business, which is a good thing for the development of the gold industry, and will promote the full competition and healthy development of the gold industry. 
 Ying Chi: the reason why Gome has entered the gold jewelry industry is based on a big background. When the government increases its government reserves, it will open private investment in gold and gold. Because gold is a special product with both commodity attributes and monetary attributes, "storing gold in the people" can not only add new investment channels to ordinary people, but also play an important role in national economic security and financial security. 
 for Gome, it is a new business mode innovation. The multilateral gold purchase platform which has been launched on the line has integrated the whole industry chain of the gold jewelry industry, and leveraged the "full channel" marketing mode of "Online + offline + Mobile" collection, so that "real gold price" can fly into ordinary people's homes. At present, multilateral gold is the first real store in Beijing. It is open in the second half of this year, but it is open to customers only at weekends. 
 Xiao Lei: the gold industry has always been a heavy capital and light turnover industry. Why is capital heavy? Gold is money. To do this is to invest a lot. Gold is more valuable than money, but its turnover rate is very low, which requires businessmen to invest a lot of money in the early stage, but can not quickly return the funds. For many reasons, the gold industry has fallen behind in the era of e-commerce. Gome has made up this lesson, which is a great thing for the development of the industry. 
 of course, to do well, the cost is very high. The development of some gold channels in China's entire gold market needs financial support. For example, Zhou Dafu (1929.HK) is really expanding after listing, and money can be pressed. The multilateral gold industry's new breakthroughs in gold and jewelry retail formats, such as big capital intervention and full channel marketing mode, will bring huge impact to traditional gold stores. 
 Where is the advantage of the electricity supplier selling gold? 
 according to the information released by the China National Business Information Center, in 2013, the retail sales of gold and silver jewelry in 50 large retail enterprises increased by 27.3% compared to the same period last year, and the growth rate was 16.4 percentage points faster than that in 2012. For traditional department stores, gold jewelry is an important pillar, and the user experience of its sales is also unmatched by the electricity supplier. So what is the advantage of the electricity supplier selling gold? 
 Ying Chi: Gome has 28 years of retail experience, has efficient supply chain management and control capabilities and advanced ERP system, so it can save intermediate links and unit costs, and ultimately realize the price of gold for the people. 
 our first step is "small profits but quick turnover, to benefit the people". We do not pursue the high margin of products, but the market size. Only when prices fall down and scale up can we win the recognition of the market and enterprises can scale up. 
 second step is "centralized procurement and scale efficiency". It is committed to the integration of the whole industry chain. Through joint efforts of the world's most powerful gold and jewelry suppliers, the cost of R & D, design, process and manufacturing costs can be reduced by lower production cost through mass production, and the mode of quasi factory direct supply ensures the best interests of consumers through online sale. 
 third step is to implement "fine management and control, cost-effectiveness". Low price sales is not our goal, but it is the first thing we should do. 
 Xiao Lei: Although for multilateral gold companies, it is too early to talk about whether the new format can subvert the traditional gold sales mode and promote the reshuffle of the gold industry. 
 as we all know, gold and jewellery industry is a typical heavy asset, low turnover and thin margin industry. It is not only restricted by the characteristics of raw materials, but also tests the upstream raw material procurement resources. At the same time, the brand building of the gold jewelry industry needs to be precipitated for a long time, and once formed, it is a strong competitive barrier. 
 on the one hand, the current consumption mode of the Internet has become a lifestyle of the urban population. In the future, such products as jewellery and gold are entering the era of Internet consumption. 
 on the other hand, consumers have strong user experience requirements for products such as gold and jewellery, while traditional gold jewelry retail formats can hardly meet the increasingly diversified and personalized experience needs. 
 Cao Yang: the gold processing industry is not released at the earliest. It is necessary to have the license of the people's Bank of China. Now most of the enterprises engaged in Gold retail are borrowing money, that is, borrowing money from the bank and returning it to the bank. 
 this borrowing business brings a consequence: enterprises no longer pay attention to the price of gold, only consider their own production and sales. After I sell gold, I buy it, and gold is a bank. 
 but the current situation has changed. With the addition of electricity providers, the way of buying is more convenient. Buying gold not only provides great convenience to investors in low-cost asset allocation and transactions, but also activates investors' enthusiasm for participating in gold trading. China will also become one of the most active gold trading markets in the world. 
 but for consumers in the physical gold investment market, the biggest demand is how to buy the best quality products at the lowest price. In the short term, the impact of the sale of gold by the electricity supplier on traditional gold sales channels may not be too great. Because gold consumption, consumers still attach great importance to brand and reputation, and their cognition of brand business has a gradual acceptance process. Gome is a home appliance, and gold is such a special commodity. It is very different from household appliances. We must cultivate this market slowly.