Yiwu Market Welcomes World Cup Export Peak, Customs Needs To Check Well

< p > statistics show that since 2013, the Hangzhou customs has seized 9 batches of Yiwu goods violating the intellectual property rights of the world cup in Brazil, and seized more than 4.9 pieces of goods involved.

Recently, in order to popularize the knowledge of intellectual property rights in the world cup, the Yiwu market supervision and Administration Bureau, customs, public security and science and Technology Bureau launched the "World Cup" intellectual property publicity campaign, and invited representatives of FIFA, Adidas, a href= "http://www.91se91.com/news/ index_c.asp" > Nike < /a > and Yiwu sporting goods business operators to participate.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > infringing case < /a > frequent > /strong > /p >.

< p > < strong > operating households need to raise awareness of intellectual property rights < /strong > /p >

When the Brazil world cup is approaching, the individual Li Gui goods are ready for P 2014.

On the 16 day of January, it was confirmed by the relevant rights holders that the customs of Hangzhou had infringed the "BRAZIL 2014" intellectual property rights of 4395 Customs seized by the Yiwu customs in one of the goods exported to Brazil. After February and March, the Yiwu market supervisory authority also seized two cases of infringement of World Cup products.

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< p > "sometimes the orders placed by foreign customers are not clear to ourselves. Is it a regular product that we can hardly discern?"

In the international business city, the main sports goods project Wu Xiaoming is rather helpless: "if it is seized, we are unjust."

In response to such a case, Zhang Bochao, lawyer of Jiuzhou semi zhe law firm in Shanghai, explained: "if the pattern of football has not changed, it is only a change in color arrangement, which must constitute infringement and violate the trademark law.

Of course, if a business paction order is seized, the first person in charge should still be a business operator unless the operator can find and prove the person in charge of the upper level (the company that needs the order).

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< p > "we organize this activity is to hope that producers and operators will have some knowledge of intellectual property protection so as to stop counterfeit products."

Gong Ningning, chief of the Yiwu Customs Intellectual Property Division, picked up a large color map, which was carefully designed by the Yiwu customs, which contains the intellectual property rights of the world cup, told the reporter that the promotional page was distributed to every businessman, including the latest logo of the world cup involving intellectual property rights.

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< p > < strong > stop counterfeiting and shoddy < /strong > /p >

< p > < strong > multi channel distinguish true and false < /strong > < /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > < /a > >, it may be the primary purpose of participating in this activity that it is possible to accurately distinguish whether the product is legal or not.

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< p > "at present, most of the operators have independent inquiries, but they should not be limited to search engines such as Baidu and Google. The domestic trademark inquiry network is a relatively authoritative website, basically containing most of the registered trademarks."

Zhang Bochao lawyers suggested that if the merchants still could not confirm the authenticity, in order to avoid subsequent disputes, they should be confirmed by the local customs, industry and Commerce institutions.

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< p > "image retrieval is generally difficult, but we can search for trademark words. If business owners are not at ease, they can also be referred to us for enquiry. We will immediately inquire for merchants, and we will finish them on the same day."

Gong Ningning said that the inquiry channels are open to the outside world, and merchants can choose the customs or business to confirm the trademarks.

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< p > Wu Xiaoming was also a distributor of a large sporting goods in China. Compared with piracy and distribution, he prefers to create his own brand.

"Dealers are basically unable to get large orders due to price restrictions, and the risk of piracy is even greater.

Therefore, I am very supportive of intellectual property protection, which may bring a certain degree of decline to the operation of the Yiwu market in the short term, but in the long run, this is the only way to upgrade Yiwu's market. "

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At the same time, cooperation between customs and enterprises is also an important action for customs to increase intellectual property rights protection. P

In the "on the World Cup" intellectual property customs protection site training and symposium, the representatives of the right person combined with the real and fake materials, introduced the situation of intellectual property rights registration, the true and false identification techniques, the characteristics of the infringing goods, and together with the customs officers in Hangzhou, discussed the direction of joint efforts.

"Now, our communication with customs and other departments is becoming more and more smooth, and our cooperation is becoming more and more diversified. We are more and more confident in the protection of our brand in China's intellectual property rights," said Zhang Qiting, director of corporate public relations in Greater China, Adidas group.

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< p > in addition, the Hangzhou customs has officially launched a two month enforcement action against the infringement of the intellectual property rights of the Brazil World Cup, and has imported and exported goods infringing the intellectual property rights of the Brazil World Cup at key ports and key sites.

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