The Three Value Of Suzhou Expo Will Show The Charm Of Design.

< p > April 18th, the third China Suzhou cultural and creative design industry Trade Fair opened its lid.

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< p > in the dozens of cultural and creative fairs in China, the 2012 Suzhou Expo is not early, the level is not high, and the government resources are relatively few. In a short span of three years, it has attracted wide attention from all walks of life, including the Ministry of culture. The reason is that Suzhou has been pursuing this grand event and has been pursuing the excellent quality of "three values" of professional value, social value and industrial value, so as to fully display the charm of design.

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< p > < strong > professional value < /strong > /p >

< p > < strong > set up a national platform for selecting talents for literature and innovation < /strong > < /p >

In the Youth Design Hall of the P Expo, nearly 1000 creative works have been made visible to those who have seen it in advance.

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< p > there is a multi-function protective shell that can receive headphone wires, which can prevent the baby from bloating and reduce the creative milk bottle. It also has a small sound box that can provide 360 degrees of sound, and a new type of rice cooker which uses IH magnetic heating method to expand the rice grain to 1.62 times the bulky rate of gold.

All these innovative products come from the national "China Youth Design Award".

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P > 538 professional enterprises, institutions and more than 1000 a target= "_blank" href= "http://www.91se91.com/" designer < /a >, and display more than 10 thousand cultural and creative products, both the number and quality are the most.

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< p > guiding the "creative feast" is the "highlight professional value" goal of the Organizing Committee of the Expo.

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Wang Bin, spokesman for the organizing committee, said, "the China Youth Design Award" is the first selection activity launched this year. The Suzhou Expo has been identified as one of the two largest collection platforms in the country.

In just two months, more than 2100 creative works from more than 50 cities across the country have been recruited, involving 1966 designers. Many of them have won international awards and have excellent social influence and market awareness.

These designers stand at the forefront of the times and produce a number of fashionable and creative works. They cover industrial and product design, flat, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > design, interior design, digital design and so on almost all of the cultural and creative design areas.

The winners of these works will be awarded the title of "China top 100 young designers" by the China Youth Design Award.

Cultural and creative industries rely on talents, and the core is the emancipation of creativity.

A cultural and creative exposition hosted by the Cultural Department of a prefecture level city is not only increasing in scale, but also becoming a national platform for selecting talents for cultural and creative talents.

Behind this phenomenon, it reflects the idea of Suzhou Expo, which builds a platform through professional value, and brings together the talents of the world to enhance the "gold content" of the exhibition.

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< p > after careful exploration and acting according to market rules, the Suzhou Expo has gradually been recognized by the industry, and the demonstration effect in the whole country is increasingly obvious.

A series of activities such as the China University design competition also made the brand of Suzhou Expo more and more loud.

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< p > < strong > social value < /strong > /p >

< p > < strong > Su style life creative space evaluation trend, < /strong > < /p >

< p > an excellent literary and art exhibition is not just a concept, but more importantly, let these excellent creative designs fly into the homes of ordinary people.

Adhering to this idea, the Suzhou Expo will not only play the role of professional exposition, but also serve as a grand meeting for the public to touch creativity.

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< p > the first two sessions of the Expo attracted nearly 100 thousand people and 130 thousand visitors respectively, including 70% of the ordinary audience.

The social value pursued by this Expo will continue to attract many ordinary audiences, and it will also be reflected in the organization of "contemporary Soviet style life and creative space evaluation".

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< p > Ming and Qing Dynasties, "Su style life" is fashion pursuit.

Now what is the appearance of the "Soviet style life" under the creative packaging? < /p >

< p > the "contemporary Soviet style living and creative space evaluation" organized by the Organizing Committee of innovation Expo started in February 12th this year. The collection of photography works is divided into 10 categories: bookstore, time-honored brand, characteristic street, special restaurant, cafe, bakery, teahouse, noodle shop, snack bar, clothing < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

In the two months, 1380 groups of works came in stream - < /p >

< p > a citizen sent a "corner meet cat" Cafe: a cartoon cat and a smiling face met the door, a cat's head cushion on the seat, a cat's head cushion on the table lamp, and a cat's tail pattern on the desk lamp. The cat's tail just cleverly covered the wires; another citizen's largest physical bookstore in East China, Phoenix Phoenix bookstore, not only had a huge mammoth model, but also a staircase full of titles, library style bookshelves, seats everywhere, adults and children sitting quietly reading, so that people could smell the fragrance of the city.

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During the collection activities, the organizers also regularly held "Su style living culture and creative Salon", invited cultural celebrities, micro-blog experts, creative design experts and other people to exchange views and insights on the Soviet style life and creative space, tell the story behind the photos, hold weekly "Suzhou style creative design tour", take photography experts, creative design enthusiasts, and cultural scholars, and make field visits to the excellent creative space for participating in the selection of P.

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< p > "the purpose of organizing this activity is to gather more folk wisdom and pmit the creativity of contemporary Soviet style living space to thousands of households."

The organizing committee said that at the current Expo, they will also launch the first fashion lifestyle festival to help people understand the forefront of life aesthetics consumption trends through demonstration and interaction, and to form a demonstration effect to further enhance Suzhou's "soft power".

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< p > < strong > industrial value < /strong > < /p >

< p > < strong > make the design work for real gold and silver < /strong > /p >

At P, Fan Junxing, a student at the school of art and design of Nanchang University, was very happy. On the 2014 Third China University design competition, he presented a street lamp design scheme, which was bought by the Suzhou 69 Pavilion cultural and creative industrial park at a price of 20 thousand yuan.

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< p > the lamppost of this street lamp is spiral. The inspiration of design is from the genetic chain, which is closely related to the pharmaceutical industry before the location of the creative industrial park. It also means to help each other and strengthen the cohesion between the regions, turning the familiar street lamp into a work of beautifying the environment and reposing good wishes.

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On the 2014 P Third China University design competition, the Organizing Committee received 8510 design works. More than 5200 college students came from 426 art and design institutes in the country.

Among them, 30 works, like Fan Jun Xing's works, have been purchased by Suzhou Wen Lu Group, automobile culture and creative center, Wujiang pin Xin a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Technology Co., Ltd., with a total sales volume of nearly 400 thousand yuan.

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< p > students' design works are directly purchased by enterprises, and Suzhou Chuang Bo will create a national precedent.

Lei Haibo, founder of visual china design group, said: "many people think that creativity is to beat their heads and play fooled. The design is for good-looking, and the recognition of design is still relatively low.

But the innovation Fair has made the products of college students also get real gold and silver. It's not easy.

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< p > compared with the works of college students, the achievement of industry docking brought by the Expo will be even more impressive.

During the first and two World Expo, 30 projects were signed, with a total value of 2 billion 500 million yuan.

At this year's Expo, there will be a large number of industrial projects to carry out the docking of design, production and sale.

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< p > in February 26th this year, the State Council promulgated some opinions on promoting the integration and development of cultural creativity and design services and related industries. In March 20th, the Ministry of culture also issued relevant implementation opinions. Only two professional exhibitions, namely, Beijing international design week and Suzhou innovation Expo, were pointed out, indicating that the direction of the integration and development of Suzhou Expo and related industries is completely correct, and the impact has been "walking out of Suzhou and going all over the country".

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< p > from the first session, the Suzhou Expo will strive for creative and design "professional + industry" direction, because Suzhou people know that the city is a big city, but the design ability needs to be improved. Only by focusing on the landing of industries and emphasizing the integration and development, can professional value be pformed into industrial utility and boost pformation and upgrading.

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