Quanzhou Enterprises Are Eyeing "Micro Innovation".

< p > despite the overall downturn in the industry, Hongxing Erke's Micro collar T and down jacket have achieved 90% growth. Similarly, the black sugar preserved plum made from more than 25% pure black sugar and more than 10% dried prunes has contributed nearly half of the turnover to the gold crown, and the LED discoloration sprinkler that can visually "see" the water temperature is higher than the average product price of 1/4.

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< p > under the market environment of excessive product and homogenization, more and more enterprises in Quanzhou focus on < a href= "http://www.91se91.com/" > "micro innovation" < /a >.

By finding a selling point in product details and providing products that are closer to the needs of consumers, the development space of enterprises is found.

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< p > < strong > product innovation starts from "micro" < /strong > < /p >.

< p > despite the fact that the sporting goods industry has not yet fully recovered, Hongxing Erke has produced a beautiful "report card", and its sales have maintained double-digit growth in 2013.

The growth of sales can not be separated from the star products such as T.

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< p > 3.98 centimeters, with a nice width and 97 degrees micro right angles, the 3D tailored micro tailoring design has changed the image of the past summer dress collar and its sluggish appearance. After the innovation and improvement of the micro collar T, it has been popular in the market, and sold nearly one million pieces in just a few months.

In the winter of the same year, another star product "down jacket" of Hongxing Erke, with its unique version, perfect close distance, and cross boundary material splicing and other subtle innovations, just came out and quickly detonated the fashion trend.

For two consecutive years, Hongxing Erke star product sales continued to rise, the overall sales of micro collar T and down jacket increased by more than 90% compared to the same period last year.

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< p > "product micro innovation is not to copy the prevailing fashion, nor to pursue subversive original design. It is to deconstruct and design the details of the product on the basis of the existing product's core strengths and the classic version."

Wu Rongzhao, President of Hongxing Erke group.

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< p > the same "micro innovation" has been practiced by more and more enterprises in Quanzhou.

Wild sports spent several years researching and developing breathable shoes, which is a solution to the problem of how to solve the problem of air permeability of shoes. The successful development of breathable shoes not only brought sales growth to enterprises, but also the second generation of breathable shoes in 2012, which was awarded the "national industrial design excellence Award" by the Ministry of industry and commerce.

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< p > < strong > a single product drives a brand < /strong > < /p >.

< p > "micro innovation" is more about starting from a product, but the micro innovation that really catches up with the demand of consumers can often lead a brand to break through.

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< p > black sugar plum is a new name for people who are less than a href= "http://www.91se91.com/news/index_p.asp" > Quanzhou < /a >. The single product launched by golden crown (China) food limited company has increased rapidly from three yuan to 300 million yuan in the past 20 million years.

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< p > the advent of black sugar plum is the best interpretation of "micro innovation".

Adding black plum to plum sugar, the sweet and sour eating experience and the health preserving effect of "invigorating spleen and warming stomach, dispelling wind and dispersing cold" are the biggest selling points of black sugar plum.

This selling point is to satisfy the consumption demand of young women for "health, leisure and fashion", and seize the concept of "snacks and health preservation". Finally, a single product contributes nearly half of the group's turnover, with a market share of more than 90%.

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< p > similarly, the good color head's star product "sour Q sugar" also grasped the change of the taste of the consumers, combining the traditional sweet QQ sugar with the fruit acid, so that consumers can taste the sweetness of the sugar itself, and also can have some fruit acids to attack the taste buds.

This innovation has brought differentiated sales to new markets, and Chen Zhongshi, chief executive of good color head, told reporters, "this single product grows at a speed of doubling every year".

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< p > < strong > minimally invasive new implementation of the overall innovation < /strong > < /p >

< p > some seemingly insignificant micro innovations bring about great changes in the whole enterprise and even in the industry.

In the shoemaking industry in Quanzhou, nanotechnology is no longer a new technology. The main purpose of the new product of "nanoscale shoes" is to solve the problem of deodorization that has always existed in the shoe industry.

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< p > in the plumbing industry, the discolouration flower sprinkler is aimed at improving the "intuitive" recognition ability of consumers to the water temperature, and the new product that was born in the traditional sprinkler production by adding LED technology. However, it led to the integration of the whole plumbing industry and the emerging industries, and finally created a world in the field of smart home.

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< p > in fact, the "micro innovation" came out of the 360 security guard chairman Zhou Hongyi, emphasizing that from the user experience, your product can not be perfect, but it can solve a problem, this single breakthrough is called "micro innovation".

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< p > Wu Rongzhao's explanation for micro innovation is: through the judgement of the market environment, in the different stages of the development of the company, the product, marketing, operation and other aspects will be changed slightly, so as to achieve the goal of small step run and innovation as a whole.

Judging from the current situation, with the breakthrough of single products and upgrading of categories, Hongxing Erke has made a big step towards the goal of leisure fashion "a href=" http://www.91se91.com/news/index_p.asp "brand pformation" /a >.

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