58, The Same City Smashed 600 Million Yuan To Promote The Property Market's Reputation And Integrity.

I don't know when to start. " Subsidized users "Become the common trick of Internet Co marketing, following the" didi "and" fast "billion subsidy war, the 58 cities joined the subsidy army, announced that from April 8th to May 8th this year, 600 million yuan of real gold and silver will be invested in the" 58 city real estate season ", of which 300 million yuan for advertising, 300 million yuan to subsidize real estate brokers and users.

At first, I heard the good news which benefited thousands of cock silk, and I could not help but burst into it with passion. Suddenly there was an illusion that 58 cities were divided into minutes and became more handsome. But Sanabe Ichi fought, 300 million of the market promotion and 300 million of the market subsidies inevitably make people suspicious.

First, post marketing. 58 city Can it turn into a "loose boy"? 58 the city's financial report shows that last year its advertising investment was slightly lower than that in 2012, which was about 22 million 700 thousand yuan, almost 140 million yuan. But entering the year of the horse, the property market will lose 300 million yuan in the 1 months, which is nearly 3 times higher than that of the whole year last year.

To say the least, though the 58 cities have been listed, they are so rich that they have become so extravagant and wasteful.

Secondly, 58 of the top brands are not just real estate businesses. recruit Life services, and used cars, plus wireless, these are also their home's popular red flower. If 58 is the real estate market for the big house 600 million, that is to say, nearly 1/3 of the savings are spent on an activity in the real estate project.

In addition, 300 million of advertising input to cock wire is indeed a bit of a myth. 58, there is no reason why the same city should not like big Pu run, covering the ads with "sea, land and air", and make ourselves into an all-around star. However, in Qingdao, Ji'nan and so many second tier cities, 58 of the ads have gone?

Not only that, in the first tier cities, there are no other 58 city advertisements in addition to the "magic website" on the buses in Beijing and the "stinking MM" that remain unchanged for thousands of years. Do not many cock silk poor earn ten yuan in their lifetime 300 million yuan, even depreciated enough to buy advertising on the bus?

Of course, there is another possibility: 58, at the beginning, we were deceiving everyone's innocence, and the so-called "600 million real estate season" is a lie! 58 did not really use the money in the market. 300 million, advertising and 300 million subsidies are like those that can only be seen far away.

"People are not stupid, don't you know that this is a naked false marketing? This kind of love and irresponsible play is simply the total anger of people and gods!" A user who saw 58 quarter of the city's real estate ads directly exploded foul mouth.

In fact, about the 58 quarter of the real estate season, there is still a place for people to scratch their heads. Before the launch of the real estate season, the 58 cities also vowed to play the slogan of "real estate agent" and "personal 100% certification housing". But this "property season" threatened 300 million subsidies to intermediaries and users. The contradiction between the pia and the pia is almost the same as beating up their faces. The center of the housing estate is 58, and the traces of intermediaries can not be conspicuous again. Is the uniform decoration of a certain intermediary, the eye-catching real estate agent LOGO, when everyone is blind?

Finally, back to the original place - "600 million subsidies", if true and false, if the fog is seen, maybe it will have to wait until the 58 city announces the second quarter of this year's earnings report, so that we can have a glimpse of its "Fang Rong". However, it is still necessary to persuade those Internet Co who want to subsidize users to make gimmick marketing. If they take off their clothes, such as broken virtues, are they really easy to come back again? It's a fool to regard users as stupid companies.