Clothing Accessories Such As Lace, Buttons And So On Contain Great Business.

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< p > < strong > industry focus < /strong > /p >

< p > only a few cents of profits, such as shoulder girdle, lace, button, etc., < a href= "http://sjfzxm.com/news/index_f.asp" > garment accessories < /a >, every month can bring millions of yuan of income by the amount of walking, and make big business with small accessories, every day in manufacturing industry gathered in Dongguan.

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At present, under the situation of overcapacity in garment industry, the "slight profit" can be sustained by the amount of money earned. Some enterprises even live well, but after all, P is not a long-term solution.

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At the same time, some excipients have chosen to actively pform and break away from the foundry thinking, cater to the rise of high-end customization in clothing industry, attach importance to the development of personalized elements of excipients, and make profits from "P" to a relatively lucrative profit.

Such enterprises, regardless of how the future economic situation will change, how the exchange rate will change, and how the raw materials and labor wages will rise, can be dealt with calmly.

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< p > < strong > the "micro profit" industry won by quantity < /strong > /p >

Less than P, the sale of excipients is superficial business.

Take buttons, for example, the price of a button is less than 1 cents, a piece of clothing is calculated according to the need of 8 tablets, less than 1 yuan, and a shirt of poor quality is about 60 yuan, and if it has a little branding effect, it will be higher.

In this way, only 1 yuan per garment is paid for accessories, which is definitely a chicken industry.

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< p > however, the gross profit margin of a small button and one meter narrow lace will exceed 30%, even higher than the gross profit margin of some listed companies.

Zhu Shudan, who was the director of the excipient stall for 10 years, was euphemistically explaining the gross margin of excipients.

Zhu Shudan's suppliers are all over the country, and overseas suppliers in Asia have the greatest demand.

She cited her own shop for example, and the profit per button was only three cents, which was indeed "slight profit". In the most brilliant 2000 to 2006 of the excipient industry, Zhu Shudan's a href= "http://sjfzxm.com/news/index_f.asp" > auxiliary material factory < /a > had billions of grain sales in one year, and the returns were considerable. Moreover, with the increase of production capacity, gross profit increased faster.

It can be seen that with the rise of the apparel industry in the Pearl River Delta in 2000, the button industry has also ushered in the golden period.

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Shu Linfeng, general manager of Dongguan Yun Ze garment accessories Co., Ltd., worked in Bayer company in Germany. In 2003, he came to Dongguan to start his own business. At first, he was engaged in the trade business of fabric accessories. In 2006, he set up factories to make his own accessories products, and all kinds of accessories such as shoulder straps, lace, liners and so on were available.

Shu Linfeng said, at that time, the excipient business was indeed very good, and the orders of its factories were too busy to outsource other auxiliary factories to help production.

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The financial crisis of P > 2008 is a turning point for many manufacturing enterprises, and excipient factories are no exception.

At the end of 2007, Shu Linfeng set up an excipient business in Humen excipient market, and its sales rose sharply.

But in March 2008, orders fell sharply in a short period of time. By the end of 2008, Shu Linfeng had to close the business in Humen excipient market.

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After the financial crisis, the export orders gradually improved, but the prices given by foreign customers were very low, but the quality requirements were higher and higher. P

At this point, Shu Linfeng made a rethink: the excipient category is too complete, but it is easy to be neither specialized nor sophisticated.

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< p > Zhu Shudan also summed up the market of excipients from his colleagues. The average monthly sales volume dropped by about 50%.

Zhu Shudan took a large textile mill customer in Shandong as an example. From the end of the year to the beginning of March, the textile factory did not order large quantities of lace, shoulder pads and buttons from her as usual.

Li Xiangdong, who is a buyer of well-known clothing companies, is very familiar with the market of cloth accessories. He found that since last May, some accessories factories have orders, but orders have begun to decrease.

On the contrary, it has been a high end excipient factory. Its business has been very good and its profits have been stable or even higher.

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< p > < strong > the more expensive high-end accessories, < /strong > /p >

Less than P, the market with less consumption is more like an invisible hand, pushing the change of excipient enterprises.

Adjusting the development strategy, increasing independent research and development, paying more attention to details and providing supplementary solutions are the consensus of the market.

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< p > Shu Linfeng has made subtraction for her own enterprise, and only keeps the high end pparent silk paste, which is widely used in textiles such as a href= "http://sjfzxm.com/news/index_f.asp", shoulder strap < /a, underwear sash, swimsuit, and some zona pellucida for casual wear.

According to Shu Linfeng's estimate, the demand for high-end pparent ribbons is about 500 tons per month in the apparel industry.

This quantity looks small in other industries, but it is very large for the clothing industry.

In addition, to make pparent silk paste, Shu Linfeng has an advantage. He can get the best quality pparent silk sticking material --TPU (thermoplastic polyurethane elastomer rubber) by using the best resources at Bayer in the past.

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< p > with good raw materials, we also need to provide a good solution to the problem.

Generally speaking, 80% of a garment is made of fabrics. In the past, many garments have been researched and developed on fabrics, and many solutions have been explored. However, the strength of accessories is not common.

A clothing designer said that identifying the quality of a garment can be seen from an early age, such as zippers and buttons. Many brands of buttons are quite exquisite.

More consumers will pay for a dress because of a bright button.

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< p > with the clothing going to the high end and customizing, the required accessories will also be improved accordingly. Especially in recent years, the rise of advanced custom clothes has demanded that every detail of the costumes should be full of individuality, especially buttons, cuffs, linings and so on, all of which require their own unique elements.

The change of market demand, the unknown hero hiding behind the cloth, is changing from the supporting role of clothing to the protagonist, from the backstage to the front desk, becoming an important part of the competitiveness of clothing and clothing and the key chip of brand value.

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"P >" the excipient is the same as the cloth and is responsible for the person who is finally dressed. "

Shu Linfeng said, based on this, on the insignificant pparent silk paste, Shu Linfeng's team made a lot of research and development and plan, and can make adjustments according to the specific design elements of a garment.

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< p > by doing specialized and fine pparent silk paste, Shu Linfeng jumped out of homogeneous competition and price war.

The ordinary pparent silk paste on the market is about 35 yuan to 40 yuan per kilogram (1200 kg to 1200 meters per kilogram of pparent wire), but Shu Linfeng's pparent silk paste is very strong, and it can offer a price of 60 yuan / kg.

Only one Bangladesh customer takes 20 tons of cargo every month. At the same time, Shu Linfeng's pparent silk paste is also a stable supplier of famous brands such as HM, ZARA and Europe.

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< p > when people complain that the cost of raw materials has taken up profit margins, Shu Linfeng has not been affected. He has seized the opportunity and made profits.

"With more research and development and more effective solutions coming out, it will become more expensive."

Shu Linfeng said.

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< p > < strong > get rid of the quantity and strive for relatively large profit < /strong > < /p >

< p > at the time when the whole garment industry is in a sluggish fashion, an authoritative data shows that the clothing brands show a distinct polarization phenomenon in recent two years, and the number of international brands has not declined, but most of the garment enterprises have been stockpiled in large quantities.

This phenomenon will continue in 2014.

This shows that demand for common products is decreasing in garment enterprises in 2013, and the demand for personalized products is increasing.

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< p > there is such a button in Zhu Shudan's shop, which is printed with a diminished version of the map of the world, and the borders of every country are perfectly made of gold wire drawing.

The sales volume of this button is very good. The price per unit price is 98 yuan, which only reaches twenty yuan per month in the retail business of the electricity supplier.

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< p > based on the market analysis of 2014 and beyond, Shu Linfeng is actively working with clothing companies such as France, Britain and Italy to collide more sparks.

At present, they are working with a large brand excipient factory in Italy to develop a new high-end concept excipient.

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Wang Yuting, director of the textile and garment industry association, < p > < a href= > http://sjfzxm.com/news/index_f.asp > > Dongguan < /a >, said that Dongguan has a complete industrial chain and highly specialized division of labor, bringing unparalleled low cost advantages to the excipient industry. Nearly half of the accessories enterprises have reached the world's advanced level of technology and equipment.

However, most of the garment accessories in Dongguan now rely on the small profit industry, not a long-term plan.

If enterprises can change their views and exert great efforts in R & D supporting services and equipment, the disadvantage of low added value of products can be reversed.

She said that the pformation of excipient industry needs to be speeded up. Only by strengthening product quality and winning the trust and support of high-end customers and brand customers with excellent quality, and vigorously developing new products, looking for new profit growth points by diversifying and diversifying, and distributing the selling pressure of conventional products, can Dongguan excipients take a big road.

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