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Zipper King Can Create The World'S Top Second Zipper Brand.

2014/3/31 13:13:00 23

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54 years old, < a href= "http://www.91se91.com/news/index_h.asp" > Shi Neng hang < /a > doesn't look very special. It's hard for you to find him at a glance in the crowd. The farmer's entrepreneur looks simple and honest, but has strong personality and distinct ideas. He is the founder of Xun Xing shares (002098) and China's "zipper king". He founded "SBS" is now the world's second zipper brand. 
 according to the recently released Hurun China rich list, Shi Neng hang and his family fortune amounted to 1 billion 100 million yuan. 
 for many readers, knowing Shi Neng Hang is not because they know that China has produced a world-famous Xun Xing zipper company in the zipper industry, but because the spread of the fortune family wealth list of the Shi family has aroused many readers' attention to the Shi family. 
 wealth is indeed an eye-catching vocabulary. However, in the eyes of Shi Neng hang, this is just a "digital symbol". He said, "the wealth I have is far beyond our needs". So, many people would really like to know, since it is a "digital symbol", what can Shi Neng hang, who has huge fortune, want to do? 
 it is said that there was a time when Shi Neng hang and an entrepreneur were playing golf together. The entrepreneur told him that he earned a lot of money and could spend a few lives. If he wanted to quit, he asked what can be done. However, after a pause, Shi Neng hang added, "if we are like you, then we will be finished!" 
 Shi Neng said, "it is not important to have more money and less money. We are doing things together, doing things for our employees, customers and the society. It is very difficult at the beginning to survive. Now, well, survival is not a problem. Money is not a problem. Then we have to think about whether we are satisfied." 
 Shi Nengkeng believes that from the perspective of enterprise development, Xun Xing, a newly established entrepreneur, is just one of many small factories in Jinjiang. Although it is hard to start a business, the most important thing is not personal, but a good entrepreneurial environment. The growth of Xun Xing is accompanied by the rapid development of China's economy. 
So, even though we are rich now, I think I want to develop the zipper industry in China with the wealth I have at the moment, create a world-class zipper brand, and create more wealth to repay our shareholders, employees, customers, give back to society, and show the social value of enterprises. "P" Said Shi Neng hang. 
 create their own a href= "http://www.91se91.com/news/index_s.asp" > brand > /a > /strong > /p >
 create your own brand. This is what Shi Neng hang had at the beginning of Xun Xing. 
 brand now has become an important part of the differentiation strategy of major businesses. But ten years ago, in the age of OEM, brand playing is likely to be considered a "fool". Shi Neng Keng recalled that when he heard that Xun Xing wanted to brand, everyone was laughing, including colleagues. What brand do they think a small business was playing? But at that time, Shi Neng Keng thought that the enterprises without brands would be swaying, without initiative and being restricted by others. Although it would be very difficult to start a brand at the very beginning, as long as the brand was recognized by others, the living space would be bigger and bigger. Of course, Shi Neng hang also admitted that playing the brand was influenced by YKK, because YKK was found to have a great brand effect. As soon as we saw it, its price was much higher than that without a brand. 
 Xun Xing basketball team 
There are still a lot of stories about the P basketball team. In addition to his own hobby of basketball, it is said that Xun Hing Investment basketball club has something to do with the local government, because the basketball team at that time was a grade B team, and the level was too poor. "At that time, when Xun Hing was involved in basketball clubs, the company was scolding, saying that such a rotten team, how can they invest? It is totally burning money, no economic benefits." 
 however, Shi Neng hang said that he decided to invest in basketball clubs too early, because he knew that when he went in, he could not get out. At that time, there were three main purposes: first, to support sports in Fujian; two, to publicize the SBS brand and enhance the corporate image; three, to plan to intervene in the sports industry. 
From P's point of view, Shi Neng believes that the basketball club itself is an enterprise. With the continuous improvement of Fujian's SBS men's basketball team, basketball has brought a higher reputation and reputation to SBS's brand. At the same time, basketball has also injected more fashion elements and sports elements into the SBS brand. In the process, SBS zipper has become the main zipper supplier of major sports brands and leisure brands in China. In addition, the basketball team also let xunxing's team be more united and enterprising spirit, the courage to challenge their opponents and to surpass themselves. 
 Shi Neng hang said, now, the development of basketball club is in accordance with the original train of thought. In the development of enterprises, clubs are developing and supporting each other. On the one hand, enterprises have gained brand awareness. On the other hand, Xun Xing basketball team has also changed from grade B to A. It is understood that at that time, Xun Xing group also wanted to take advantage of the brand of Xun Xing basketball team to intervene in the sports industry, including < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sports a target= "_blank" href= "http://www.91se91.com/" > shoes > _blank > etc., all have completed a set of design, but still dare not intervene, for fear of too much risk and too much energy, so when the initial three goals were achieved, only two, third had not yet been done. But Shi Neng said that sooner or later this should be done, so long as the basketball team can get better and better, this is a logical thing.