Lining's Performance Is Steadily Improving, And Future Focus Will Be On Self Run Camp.

< p > Li Ning Co recently (24) announced 2013 annual results. The annual report shows that its revenue in 2013 was 5 billion 824 million yuan, gross profit was 2 billion 594 million yuan, up 3.2% compared with the same period last year. < /p >
< p > up to the end of December 2013, Lining lost 391 million 540 thousand yuan a year, narrowing 80% by the year, losing 29.91 points per share and not sending interest at the end of the year. During the period, the income was 5 billion 824 million yuan, an annual decrease of 12.8%. < /p >
< p > 2013, Lining improved significantly in inventory, sales network, profitability and cash flow, and the capital structure tended to be reasonable. Among them, the gross profit margin of Lining and red double happiness increased, driving the gross profit margin up 6.8 percentage points to 44.5%, and the average stock turnover days 104 days, increasing by 15 days per year. < /p >
At the same time, Lining resolutely withdrew from the non-profit market, cleaned up non-profit products and channels, and optimized the sales network and closed down inefficient stores. P Li Ning Co has made great progress in casting differentiated brands and clearly positioned high-end, core and basic three level sporting goods market. In the future, it will focus on five core sports categories such as basketball, running, badminton, training and sports life, and invest in establishing core operation platforms to increase the number of Direct stores. < /p >
Lining, founder and executive chairman of the P group, said at the performance briefing meeting held in Hongkong today, "the past year is the key year for the first phase of Lining's strategic transformation, and the whole momentum is encouraging. However, some of the dealers' old inventory still needs time to digest." Lining But at the same time, he affirmed Lining's new performance ability, and said, "in the next one to two years, the center of gravity will be transferred to the construction of proprietary and direct operation platforms." < /p >
< p > results show that direct retail sales of Lining brand accounted for about 1/3 of the total sales volume; the new products in channel inventory rose to the level of 2011; in the second half of 2013, the sales volume of new products registered an increase in the number of units. < /p >
< p > earlier, Anta, XTEP, Adidas and other domestic and foreign sporting goods companies have released their earnings reports, saying that the domestic sporting goods market is improving. But Lining agrees with this view. He believes that "there is no fundamental change in the homogenization of the industry. Discount sales can be seen everywhere. The demand of consumers is more specific and true, and the demand for sports products function and innovation is higher. This is also an important reason why Lining focused on the five major categories." He also said, "we must make the five categories of products into the first two of the industry." < /p >
Lining, executive vice chairman and acting chief executive officer of the P group, added: "the expenses involved in the revitalization plan, optimizing wholesale sales and adjusting the sales network are the main factors affecting the financial performance of the group in 2012 and 2013." Jin Zhenjun However, strategically adjusting the wholesale sales and sales network is very important for optimizing the scale of business to the health level, cleaning up old stock and ensuring cash flow. We will stick to the direction of change and the determination to build China's leading brands and believe that this change will be the best way to provide shareholders with the highest investment value in the medium and long term. " < /p >
< p > because Jin Zhenjun is still acting as the chief executive officer, Lining said that the company had not given up the recruitment plan because of appointing Jin Zhenjun as the acting chief executive officer. The plan is still in progress, and the company will appoint suitable candidates at suitable time. Kim Chun Jun also said that Lining is undergoing a complex transformation. The two partner is the best way to lead. After the change is completed, we will find the right chief executive to fight. < /p >