Luxury Goods Go Up Year After Year, People Buy It Every Year.
< p > it is reported that the global a href= "http://www.91se91.com/news/index_s.asp" > luxury goods < /a > market has slowed down this year, but it has not stopped the habitual price rise of many luxury goods giants. Since yesterday, the price of French jewellery brand Cartire has increased by 6% to 10%. Chanel has led the price surge up to 15% last week. Meanwhile, Italy brand Ferragamo has announced an increase of 400 yuan in some commodities. < /p >
< p > < strong > year after year, people buy it every year < /strong > < /p >
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< p > labor department data show that the price of luxury goods has risen by 60% in the past ten years. The reasons for official business include the guarantee of profits and raw materials and other comprehensive costs during the discount season. Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, says that the price rise of luxury goods is not much related to the rising cost. It is more of a marketing tool, which not only protects the luxury image of the brand itself, but also caters to the psychological needs of the buying group. < /p >
< p > Zhao Ping: because luxury goods are different from ordinary goods, when people buy ordinary goods, they pay more attention to the cost performance of this commodity. But for luxury goods, people who buy luxury goods have different consumption ability and different consumption tastes through higher pricing and higher added value, thus improving people's psychological satisfaction. < /p >
< p > < strong > luxury price increase does not affect sales volume < /strong > < /p >
< p > after the news of the rise in the price of luxury brands such as Chanel, the Chanel special product launched by the domestic fashion discount electric supplier has sold out many products. So, does this mean that the price of luxury goods will affect sales? For this reason, a Beijing watch buyer Mr. Guo disagrees. He said that the trend of discount stores can not reflect the situation of mainstream buyers, and those who really buy luxury goods are not sensitive to price. < /p >
Mr. P: as for the reaction of my friends and myself, or the jewellery circle, when Rolex is raising its price, though it has increased some money, for example, it has risen by 6%, it has gone up hundreds of blocks and one thousand yuan. For example, last year, the same amount was sold for 21000, and this year it may sell to 23000. How can it be perceived? < /p >
< p > precisely because luxury goods go up in price every year, some people say that "buying gold and buying silver is better than buying luxury goods". With regard to this statement, Mr. Guo, a watchmaker of watches and watches, thinks that the space of "hard luxury" such as watches and jewellery is larger than that of a target= "_blank" href= "http://www.91se91.com/". < /p >
< p > Mr. Guo: Fashion or Beauty, although it has a certain position in the circle, it can not be regarded as a hedge. < /p >
Yu Hai, general manager of Beijing international luxury club, said that even "hard luxury" such as watches and jewellery is limited to rare jewels, jade or commemorative styles, such as the invaluable limited edition and special commemorative money issued by a brand, but such products are generally hard to get by P counters. < /p >
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