"Button City" Electric Shock Changes Bridgehead Market Button Sales Electricity Supplier Proportion More Than 40%
< p > > when the bridgehead market of "Yongjia a href=" http://sjfzxm.com/news/index_f.asp > China Button city "/a" has entered "the beginning of the year", a change of "electric shock" is taking place.
Bridgehead button association data show that as of now, sales of bridgehead buttons have accounted for more than 40% of e-commerce sales. In the first quarter of this year, Internet sales exceeded 1 billion 200 million yuan, up 46% from the fourth quarter of last year.
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In the shop of the bridgehead button market, button seller Chen Haiqun is busy talking with customers about orders through QQ P.
"Although the shops are still there, more and more pactions are made through the Internet."
Chen Haiqun said that she was talking to Alibaba about setting up a shop. After that, the shop will become a bigger stage for button sales.
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< p > compared with Chen Haiqun, the "electric shock" road of leaf encryption has gone a step further. The Wenzhou latitude "a href=" http://sjfzxm.com/news/index_f.asp "> clothing" /a "Accessories Co., Ltd. is a company which has no entity stores and sells entirely electric business.
At present, all kinds of button 100% produced by enterprises are sold through online stores. Among them, online shops run on Taobao are mainly retailing, and online shops run on Alibaba are mainly wholesale.
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< p > reporter opened Chen Haiqun's online shop page. Only a few hundred kinds of buttons were presented according to their usage, material and size. Through multi angle HD pictures, customers could conveniently select the varieties and colors needed, and then buy them online.
"Buyers from all over the world and even the world can complete their purchases before computers, and do not have to travel thousands of miles to get to the bridge as before."
Chen Haiqun said that the new online store opened on Jingdong network and Alibaba foreign trade platform has recently been operating to further expand the market share in China and sell more goods to more countries.
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< p > "electricity supplier for market" has become the main theme of bridgehead.
An obvious phenomenon is that the eight party merchants who come to Qiaotou market have been gradually reduced.
With the rise of the electricity supplier, the visible market has gradually given way to the invisible network pactions.
Wang Chunqiao, President of Qiaotou General Chamber of Commerce, said that the market of bridgehead buttons is less. However, the brand of the market still exists, and the volume of trading is bigger than before. The annual output value of the button industry has doubled over the past two years, and it has exceeded 4 billion yuan.
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< p > the rise of the electricity supplier to bridgehead buttons is not only the growth of sales volume, but also the upgrading of the industrial level.
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The production line of Qiaotou Millie hair Garments Co., Ltd., P, is running at a rapid speed, and the ivory fruit from Ecuador, South America is processed into a white, hard and natural button.
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< p > "our raw materials come from all over the world."
Sun Yongliang is the "head of the button enterprise" that has been established for twenty years. When reporters interviewed him, a group of coloured coconut shell buttons in the warehouse had just been packed. After a few days, these buttons would cross the ocean and appear in the fashion factory in Italy.
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< p > contact network < a href= "http://sjfzxm.com/news/index_f.asp" > electricity supplier < /a >, for Sun Yongliang, it has obtained the globalized market information.
He recalled that in 2006, when he first released the sales information on the Alibaba website, he invested more than ten million yuan and could not get back all his capital. Now, nearly half of its sales share comes from Internet sales, nearly 60% of which come from overseas markets.
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"P >" global ordering based on Internet commerce means more stringent quality requirements. The error of one millimeter in the past may not affect sales, but now it will be returned.
At the same time, the style design also has higher requirements.
Sun Yongliang said that buttons are not only a connecting function, but a "Pearl" on clothing.
In order to satisfy the overseas internet order, in addition to requiring the material to be flagship natural, he also set up the design department specially. He travels to Korea, Hongkong and other places every year to keep up with the international fashion.
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< p > now, with the help of Millie hair apparel, a group of button enterprises targeting at the network, the main brand and the "high-end brand" have sprung up in Qiaotou town. Under the environment of domestic export slump, these products are welcomed by the international market, and the brand of "bridgehead manufacturing" has been heard overseas.
Statistics show that as of now, the proportion of bridgehead high-end buttons sold by electricity suppliers has exceeded 40%, and industrial upgrading and electric business are shining more sparkles.
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