Heng Yuan Xiang Home Textile Wind And Rain For Ten Years And Good Luck To Xiang

The wind and rain lasted for ten years and went to auspicious. -- from the supernormal expansion of business alliance, the innovation of Heng Yuan Xiang's home textile was observed. In October 1, 1998, a passionate 5 person team rolled out the blank Heng Yuan Xiang home textile resume.

10 years later, in November 29th, thousands of processing partners and dealer representatives gathered from all over the country to show the world's magnificent, exquisite and fashionable gorgeous paintings of Beijing.

From the careful design, the first 17200 yuan sales order started, and the sales outlets spread throughout the north and south. The cultural map was deeply rooted in the hearts of the people, and successfully completed 25000 sets of household textile tasks for the Olympic Village and media village of the 2008 Olympic Games. 10 years of wind and rain accompanied the colorful brand tour of Heng Yuan Xiang home textile.

Science and technology has always been a successful commercial brand. It has been rooted in the textile industry for a long time.

Its unique business model often makes it difficult for the industry to replicate.

It is in the puzzles and doubts of many peers that this 10 year old brand enterprise with a large head and small trunk has raised countless brainstorming and achieved incredible achievements.

And the constant expansion of the Heng Yuan Xiang home textile Union started from scratch, so that people can see the innovation course of their business philosophy and business mode.

The popular positioning of the target market has not kept Heng Yuan Xiang from neglecting the development route of both culture and technology.

In the second years since its entry into the market, the high-grade wool long velvet printing blankets with antibacterial, moth proof and mildew proof functions have been rated as state-level new products.

Later, the green household textiles developed by the company to help improve sleep were frequently sold.

At the same time, the cultural innovation of Heng Yuan Xiang home textile is attracting more attention.

In 2002, Heng Yuan Xiang began to carry out the development of new products, including cotton products, wool products, bedding, blankets, towels, and so on. The "home" written by auspicious "golden sheep" and "silver sheep" symbolized the official sailing of Heng Yuan Xiang's cultural construction.

In 2003, Heng Yuan Xiang made the first prize in the gold medal of China international home textiles design competition, and was praised as the industry leader brand by China Textile Association.

In 2008, as the official partner of the Beijing Olympic Games, Heng Yuan Xiang home textile first took off from the low level competition and tasted the joy of leading the race.

Some people believe that the main reason why Heng Yuan Xiang home textile is today's success is that it looks like a loose, solid and reliable Heng Yuan Xiang home textile joint operation mode.

Under this mode, Heng Yuan Xiang's banner of home textile brand, brand influence, brand culture, brand innovation and brand service bring the wealth and strength of distributors and partners.

Jiangsu Jiangyin red willow quilt factory Co., Ltd. is the earliest processing cooperation enterprise of Heng Yuan Xiang home textile, and its total assets have exceeded 1 billion yuan.

Shanghai Yu Hao Home Textile Co., Ltd. has voluntarily abandoned its own brand since joining Heng Yuan Xiang, and specialized in adding 7 Yuan Heng Yuan Xiang products. Its employees increased from more than 30 to more than 300, and the factory building expanded from more than 8000 square meters to more than 20000 square meters, and the output value increased from about 500000 yuan to about 80000000 yuan.

General manager Zhang Chao believes that consumers only know Heng Yuan Xiang, do not know Yu Hao, they still take the road of integration more practical.

Zhang's Henan has started from 500 thousand yuan, and its self performance has reached about 6000000 yuan.

"Married to Heng Yuan Xiang home textile, has achieved my dream of life", the beautiful female boss's love for the brand is beyond words.

In Hubei, Shen Guohui, who made 12 million yuan in home textile assets in Heng Yuan Xiang, Hu Zhenghui who created miracles in Guizhou, Liu Weiguo in 13 shopping malls in Sichuan and Liu Weiguo in 3 stores, SUN Hao Ting, who worked in Anhui Hefei's first marriage and wedding photo studio, has deduced the history of Chinese common people's brand distribution from different aspects.

Ling Aiping, the chief distributor of Shanxi, admitted that despite the worsening economic situation, the brand has not yet seen the obvious decline of sales because of the constant innovation of the brand.

As the business model of Heng Yuan Xiang home textile has no assets in one, up and down affiliation, the form is relatively loose, dealers should be more flexible in the market change, and can manage other categories of hot selling goods at the same time. This open policy is increasingly showing advantages in the fierce market competition.

Yang Jing: editor in charge