Double Star Shoe Industry Seeks Expansion Instead Of Downsizing Because Of Crisis

The workers are skilled in operating machinery on the production line, with neat positions and no noise, and the melodious music comes from the workshop.

In December 8th, reporters interviewed in the double star footwear industrial park, as an important labor-intensive enterprise in Qingdao, under the background of the current financial crisis sweeping the globe, double star group is facing the test, but the whole production is orderly.

At the same time, reporters also learned that at present, the sales market of double star celebrities has not been affected by the financial crisis. Recently, 500th chain stores in the region under the double star logistics platform in Qingdao have opened up, which is located in the three District of Jimo peace. The first day sales amounted to over 4 yuan.

In addition, the double star chain store has basically completed the upgrading and pformation. It has formed a business model of "middle products, high quality market and popular products". It has achieved the strategic goal of "true brand, good commodity, real sale" and "high-end, tree like, brand selling" proposed by Wang Hai, President of the double star group.

"The business area is 216 square meters, the gate width is 32 meters, and the sales volume has reached 4 million yuan on the opening day, and sales volume has reached more than 10 million yuan in two days."

Double star logistics platform responsible person 8, said, Jimo peace three District store is also double star Qingdao jurisdiction 500th chain stores.

While on the 10 day of the reporter's data real-time, double star has opened 509th chain stores in the jurisdiction of Qingdao, and it is less than half a month before and after. This is in sharp contrast to the current situation that many enterprises are shutting down production and reducing production.

As for the new store's opening up, the responsible person of Qingdao logistics platform gives two explanations: "first, we firmly believe that when the crisis is bigger, people should wear shoes. Second, we think that in crisis, the machine is bigger than the danger."

At the same time, at the same time, the double star shoe industry chain stores have begun to try to rush into the market. At present, the double star shoe industry has implemented a three level network management system, of which the third level network is to divide the chains into several areas, and then select a responsible person.

The responsible person will organize regular meetings. The contents of the meeting include learning the contents of "binary" corporate culture and so on, and studying how to carry out advertising and other practical problems together.

The head of chain store of Jiaonan Binxing said that such a mode of market competition can make people do not fight internal friction, twist into a rope, unite as one, and enhance the competitiveness of the two star brands in the region.

"No skilled workers can get 2000 yuan a month because of crisis layoffs. At present, the workforce is very stable, and no one has been dismissed because of the financial crisis."

The director of the shoe industry park is responsible for production.

At the scene, the reporter saw that in many shoemaking positions, technical workers were advised to improve the technology of their jobs. Workers could also watch TV and surf the Internet in the evenings, and live in the newly built dormitories and enjoy the treatment of college students.

Recently, many workers have moved into the newly built six storey dormitory buildings, which are equipped not only with bathrooms but also with floor heating.

The double star for the sake of staff is meticulous. For the sake of safety and convenience, the double star has opened a charging area specially in the gatehouse. The workers only need to hand the cell phone battery to the doorman when they go to work. The doorman is responsible for charging, and the worker can take the battery away from work.

In addition, Binxing also set up a barber shop in the park to facilitate workers to solve life needs in the park.

I have worked for six or seven years in the two stars, and I feel that leaders are considerate to us.

One worker said that his wedding was reportedly held in the industrial park.

Yang Jing: editor in charge