Jiaxing Is Expected To Take WAL-MART Express.

In October 2008, US retail sales experienced a 2.8% largest decline in history.

When more and more American consumers are worried about losing their jobs and are still reluctant to spend large amounts of money on Christmas holidays, Jiaxing's manufacturing, which is the main market in the United States, also feels cold from the other side of the ocean.

According to Jiaxing customs statistics, from 1 to October this year, our exports to the United States increased to 11.2% year-on-year, while electronic products, wooden furniture and other major products, which were mainly markets in the United States, also showed a slight drop in export growth.

However, there is also a turning point in the crisis. According to the New York Times reported on November 17th, Wal-Mart Store Inc, the world's largest retailer, grew by 10% in the third quarter of this year, and its sales in the United States also increased by 7.3%.

WAL-MART, known for its sales of quality and cheap "made in China", has released signals from global sales. It shows that we have more opportunities to use "machine" to polish "made in Jiaxing".

"At the end of the year, the centre will be officially opened."

Yesterday, Han Jianzhong, director of the three production bureau of Xiuzhou District, told reporters that the only WAL-MART logistics distribution center in East China, with a total investment of 25 million dollars, is about to operate in our city. It has become the third logistics distribution center of WAL-MART in China after Shenzhen and Tianjin.

"Made in Jiaxing" is expected to catch the "WAL-MART" express.

Jiaxing's cutlery went to the US. "Exports increased by about 10% this year."

Yesterday, the deputy general manager of Jiaxing Zhongli Plastic Co., Ltd. told reporters that the export of plastic products only 5 years ago, has been KFC, Burger King and other fast food restaurants in the United States supplier of plastic tableware, more than 90% of the products are sold to the United States.

"Recent industry adjustment has brought about a turning point for enterprises."

According to her introduction, last year, plastic products were included in the processing trade restriction catalogue. Under the initial impact of the international financial crisis, a large number of small and medium-sized enterprises in China were switching to production and closing down due to financial pressure. While the mature industrial chain of Zhongli plastics, the export increased by 30%.

"There are only two or three enterprises that have the strength to compete with us now."

The manager believes that although the market prospects are difficult to measure, but the plastic industry foundation is strong and the price advantage is obvious, the main customers are the American fast food giant with stable operating conditions. "The current order is enough to be done in March next year".

The economic crisis caused consumers to have uncertain future income expectations, but made Jiaxing products with high quality and low price more marketable in the United States.

Professor Shi Minyin, vice president of School of economics, Jiaxing University believes that the current decline in US market demand is more reflected in automobile, furniture, electronics and other high-end goods or luxury consumption.

"Many enterprises feel the market is warming up."

Chen Linsang, deputy director of the Jiaxing Customs Processing Trade Documentation Department, told reporters that even though the processing trade with the highest dependence on overseas markets, many industries still have no growth in export growth.

From the results of the survey of the export situation of the top 50 processing trade enterprises completed by Jiaxing customs just now, although nearly 35% of the enterprises indicated that there were different degrees of decline in exports in the second half of this year, furniture, electronics and other industries were greatly affected by the economic crisis, but clothing, electromechanical, rubber and plastic export enterprises generally believed that they were "in good condition".

As the city's first survey of the impact of the global financial crisis, the survey covers electronics, rubber, plastics, chemicals, clothing, textiles, furniture, leather, machinery and electricity and other major export industries in our city.

Among them, 11 enterprises in the mechanical and electrical industry, 6 export growth from 1 to November this year, down by only 3, and the garment industry, except for 1 enterprises, has declined slightly, and the export of other enterprises has steadily increased.

The opportunity to polish up the "made in Jiaxing" and "if there is a proper response, there will be a turning point in the crisis."

Chen Linsang believes that the large enterprises in our traditional industries, such as clothing, can actively develop two domestic and foreign markets by means of strong capital, sound industrial chains and stable customers.

At present, the strong demand of "Jiaxing manufacturing" in the low and middle end countries such as the United States has created an opportunity for enterprises to polish their brands and seize the market.

"Jiaxing is expected to become Shenzhen's second sourcing point in China after Shenzhen."

Han Jianzhong said WAL-MART (China) Investment Co., Ltd. Jiaxing distribution center after the formal operation, will apply to WAL-MART headquarters to become WAL-MART supermarket in China's procurement center, for more "Jiaxing manufacturing" to enter the world to build a "green channel".

Jiaxing customs officials also said that in order to help import and export enterprises to tide over the current difficulties, the Customs has introduced a number of measures to maximize the provision of customs clearance for enterprises, and promote the pformation and upgrading of processing trade.

"If we can directly export through WAL-MART procurement center, we will save a lot of manpower, money and material resources for enterprises."

General manager of Vol. Li, vice president of plastics, said that although the market in the crisis is uneven and uncertain, it will catch up with the "WAL-MART" express and welcome the spring policy. "Made in Jiaxing" will shine in the cold winter.

Perhaps the best time to polish up the "made in Jiaxing" is to keep up with the sound of policy.

For this new round of adjustment of China's exports triggered by the global economic crisis, Professor Shi Minyin, vice president of the school of economics, Jiaxing University, saw the turning point of the rapid development of Jiaxing's enterprises from the pressure from the market.

According to the data released by the US Department of Commerce, sales of motor vehicles and spare parts dropped by 5.5% in October, retail sales of furniture stores decreased by 2.5%, retail sales of electrical and electronic products decreased by 2.3%, and grocery retail sales decreased by 0.4%. Meanwhile, retail sales of restaurants and bars increased by 0.3%, retail sales of health care and personal care stores increased 0.4%, retail sales of food and beverage stores were flat, and clothing retail sales declined slightly.

Under the economic crisis, the slowdown in demand in the international market is lagging and gradual.

Shi Minyin believes that when the export of all kinds of high-end goods and luxury goods is in an unprecedented crisis due to the global market atrophy, the export enterprises of traditional industries such as clothing in our city may be suffering from "a blessing in disguise" because of the growth of rigid demand: the crisis purifies the export market and makes competition slow down, and stable orders from large customers make exports steady growth.

In the face of the current export correction period, Jiaxing enterprises can make full use of the rigid demand in the international market, practise "internal strength", polish the "made in Jiaxing" with cheap products, and look forward to seeing the rainbow soon after the storm.

Yang Jing: editor in charge