Old Clothes Have Become Fashionable.

The price of clothes remains high, but people's pocketbooks are getting shrunken by the financial crisis.

What should I do?

Reporters found that now more and more wage earners favor the renovation and modification of old clothes, which also made the old cold tailor business refire.

But the high-end custom shop, which has always been in the forefront of fashion, has just stopped.

Tailor shop, this year's old clothes refurbishment business best tailor shop in the middle of the 90s before the middle of the year is also very popular, then the main business theme is clothing custom made.

But with the development of economy, the types and numbers of finished products are becoming more and more complete. Besides, it takes a long time to make a piece of clothing. It is very troublesome. Sometimes, it is not always fit to do the work, so it is easier to buy the finished products in the store, and the price is not expensive.

After the mid 90s, more and more people tended to buy clothing from clothing stores, and many tailor shops shut down.

But now, influenced by the financial crisis, the business of custom made clothes is booming again, because more and more wage earners favour the renovation and modification of their old clothes.

A tailor shop owner on the street of Wangfu mansion said that it was mainly wage earners who refurbished old clothes. Most of them used to refurbish new clothes, which were better quality in autumn and winter. Among them, most of them were refurbished down garments and fur coats. Some parents also used their old clothes to make new clothes for their children.

Miss Wang, who is measuring the size, told reporters that she bought quite a lot of clothes last winter, many of which she liked and embarrassed, such as a straight tube Korean version of her long coat that she was changing. She liked it very much, but she always felt uncomfortable when she was not very tall. She threw away her heart and only wore it for a season. Now she was cut off by the financial crisis, so she thought of coming to the tailor's shop to spend 50~100 yuan to become a new fashion.

Miss Wang smiled and told the reporter: "I want to shorten it a bit, do a little waist, and decorate the pockets. If you match a contrasting scarf, it should be pretty. It's economical and beautiful to refurbish old clothes. How come I didn't think of it before?"

Ms. Zhang, the boss of a tailor's shop, told reporters that she had been a tailor for more than a decade. Even if the old clothes were renovated this year, the business was the best. Since October, her shop has been able to take up seven or eight refurbished bills every day, up to 20 last weekend, double the number of last year.

Ms. Zhang thinks that this is related to the economic environment. "Many of this year's fashion workers are pursuing fashion. As the refurbishment of a garment is less than a hundred yuan, the renovation collar, waistline and so on are only a few yuan, tens of dollars, compared with the price of hundreds of dollars and even thousands of dollars in brand clothing, the refurbishment of old clothes is much more affordable."

Ms. Zhang said that this also requires more technical content.

"There are many demands for customers, with collar changing to no collar, long style to short style, straight body instead of waist, and sharp collar to round collar. Every day, when you get home, you are tired and down."

The Advanced Custom Shop: the customer group keeps shrinking and is on the verge of bankruptcy. The so-called advanced customization is to achieve the real volume production, focusing on the customer and focusing on the service of the designer.

The world is unique.

In the past, advanced customization was always aimed at celebrities or prominent people.

In recent years, advanced customization has begun to spread. First, shirts and suits, and then cheongsam and leather shoes. Now, even leather bags, furniture, and even mobile phones have become popular with "advanced customization".

And the financial crisis has affected the fashion industry. Because of the shrinking customer base, the domestic custom shop is also having a tough time.

In January, the most spectacular thing in the fashion industry is the spring and summer advanced custom clothes exhibition held in Paris.

This year, however, there are some special features. At the end of last year, the French trade unions launched a general strike. Whether this year's grand event can be held as scheduled is the biggest suspense of the fashion industry at the beginning of the new year.

Yang Jing: editor in charge