Recession Is Fashionable In China.

Looking at the sales figures still popular in Hangzhou shopping malls, many people finally believe that it is almost impossible to let women drop their wallets.

So more fashion people began to take the initiative: how to keep fashionable in reducing budget.

In fact, there is experience in foreign countries, and Recession chic has become a fashionable buzzword.

From a historical point of view, the economic downturn will bring many changes to the fashion industry.

As early as 1930, during the Great Depression of the United States, shops began to label some fashionable clothes that were priced at 9.75~25 dollars for "new clothes that can still be bought when the economy is bad", and some of them marked "smart and fashionable" promotional price of 4.98~8.98 dollars.

And the economic situation will bring new trends to the design, such as the rise of young designers and the second line of brand extension. Just like in 1987, the stock market crash just slowed down, designers began to launch cheaper second-line brands, such as the 1989 Donna Karan launched the second line DKNY.

Recently, Chanel launched a series of accessories called Chanel Unlimited in the name of Christmas. The price is relatively moderate. It is suitable for young consumers. Instead of using the expensive sheepskin, the bag has chosen durable grey smooth canvas, and Prada has also launched a new series of Prada Special Stones that can afford more people. The price of all items is below 1000 dollars, such as 500 dollars can buy a bag.

These initiatives are also seen by fashion circles as strong signals for brands to cope with the big environment.

Besides, there are also a series of cheap cosmetics companies pushing their own products, named the Recessionista Collection (recession Fashion Series).

The following measures are worth learning shopping experience during the "recession".

(A.) designer clothes for cross-border cooperation.

For example, Anya Hindmarch and Target department store's flash handbag, the price is only 350 yuan.

Proenza Schouler is also involved in this project. The autumn dress is only 49 dollars.

This is the experience of foreign countries, and many fashion fans in China have experienced a lot of experience. For example, Japanese designer Chicago and H&M have been snapped up in stores in Shanghai for 2 hours, and more than 300 people queuing up all night to prove that this series is worth the money. B., cheap goods match your expensive clothes. The expensive clothes in the wardrobe certainly will not be discarded. It's time to find some bargains to make them reappear.

The blog therecessionista.blogspot.com was launched to teach you how to spend Christmas in the "Bush economy" and learn how to combine luxury with cheap things.

The bloggers suggest that you aim at the "black Friday" after Thanksgiving. This day there will be a lot of cheap electronics and children's toys. It's worth early in the morning, because it can save hundreds of dollars.

(C.) to sell your secondhand goods online, eBAY is the best choice for Americans. Now you can sell some of your old Christmas gifts or old clothes in addition to selling some cheap goods online, and then you have a budget to buy new things.

Some online online clubs offer regular discounts, such as sometimes low to 70 percent off, including Gilt Groupe, RuLaLa and so on.

D. clothes are worn on both sides to save money for cleaning. Recently, in the United States, clothes on both sides have become fashionable.

Heidi Adler, who works in Aladdin laundries, has found an interesting phenomenon. People like to wear clothes on the front and back and wash them again in public laundries. This saves money on laundry and laundry, as well as daily expenses for drying and washing liquid.

It may sound strange, but for residents living in the public rental housing area Riverdale in New York, it is a natural thing to reduce the daily living expenses in today's economic downturn.

"This dress can be worn on both sides. It's very good. It costs more than 100 yuan to buy 2 pieces."

In the Hangzhou Sijiqing market, small bosses also regard this as a selling point to sell to customers.

The thin cotton clothes that can be worn on both sides have been showing up recently. Such clothes also appear quietly in shops such as Uniqlo in the shopping mall.

People in the circle suggest: "open the wardrobe, take all the overloaded clothes out, reorganize them carefully, and then create a new feeling with cheap little products.

For example, with scarves and jewellery of various colors, there are a number of colorful scarves that are stitching together this year.

Zhang Yichao, Ischao designer, holds that color combination is the key.

"This year's autumn winter men's shirt plus a sweater, which is the best match, at least in the next few years will never be out of fashion. This year there is a popular in Europe, that is, in front of and behind the shirt part of the show up and down echoes."

River Woods, a Belgian men's wear and sample Peter Vermevlen, shows herself as an example.

"The best way I recommend is to buy cheap things and build up expensive ones."

Yang Jing, the buyer of Japanese leisure style, Gary