News Birds Operate Normally Under Financial Crisis

In order to alleviate the crisis facing the development of light textile industry, in November 19th, the executive meeting of the State Council studied and determined 6 policy measures.

Since the 6 policies came out, the textile industry has received a lot of responses.

Will the textile industry be saved in the future?

Where should the textile enterprises go?

Many problems have been wrapped around the minds of many textile enterprise leaders.

Recently, this reporter interviewed the news birds, Dong Fang Fang Fang.

The domestic textile enterprises are still in a crisis. The orders of domestic textile enterprises have decreased and their performance has also declined. Could you tell us about the current situation of the birds?

Fang Xiaobo: at present, the overall production and operation of the wedding birds is normal.

"Securities Daily": which one is the most concerned bird in this policy?

What benefits will it bring to enterprises?

Fang Xiaobo: expanding domestic demand and promoting brand building are conducive to enhancing people's confidence in consumption, enhancing people's consumption power and raising people's awareness of brand clothing consumption.

"Securities Daily": some experts have suggested that the cost pressure faced by textile enterprises is gradually decreasing, and the demand will become a problem that textile enterprises will face in the future.

Fang Xiaobo: News birds are mainly engaged in the production and sale of brand clothing, and will also be affected by the macroeconomic impact of the country and the demand changes in the consumer market.

The impact of the economy is beyond the expectations of most people. Securities Daily: what are the plans for the wedding birds to cope with the downturn in the textile industry?

Fang Xiaobo: internal management, control costs, ensure adequate cash flow; expand outside, vigorously develop the market.

Specifically, the first is to enhance the market reaction speed as the guide, further improve the marketing organization structure, and establish a two level sales office to enhance the penetration of the market; two, expand the autonomy of the terminal, put more decision-making power under the branch offices, enhance the response to the market and sales; three, strengthen personnel training and training, seize the opportunity of bankruptcy and bankruptcy of many garment enterprises, and introduce a large number of high-end marketing personnel to improve the quality and structure of the market talents.

Four is to strengthen the terminal control and incentive, improve the internal monitoring system, and achieve real-time monitoring of the market.

At the same time, we should further increase incentives for salesmen and enhance their enthusiasm.

Five is to save manpower costs and improve management efficiency.

By carrying out the "double five four movement", that is, the work that originally needed 5 people to complete, now 4 people can achieve the same quality and the same amount of work. The original work needs 5 working days to complete, and now 4 working days can be done, so as to achieve the overall management benefit enhancement.

"Securities Daily": it is predicted that until next year, the textile market will continue to slow down and may reach the lowest level. What do you think?

Fang Xiaobo: at present, the impact of the current crisis is beyond the expectation of most people, and the future is still very chaotic.

Wen Jiabao, premier of the State Council, chaired the executive meeting of the State Council on November 19th to study and deploy policies and measures to promote the healthy development of the textile industry.

The conference study identified 6 policy measures to promote the healthy development of the textile industry. The contents are as follows: (1) expand domestic demand, popularize "home appliances to the countryside" throughout the country, subsidize farmers to buy household appliances, increase their support for the earthquake stricken areas and minority areas in the border areas, and stimulate consumption and drive production.

(two) increase the scale of financial support for the development of small and medium-sized enterprises at all levels, and support the light textile projects with good market prospects, obvious employment and remarkable economic and social benefits, and increase investment in the construction of credit guarantee system and service system.

(three) to further reduce the tax burden and alleviate the cost pressure.

We should continue to raise the export tax rebate rate of textiles, clothing and some light industrial products, and clean up and cancel all unreasonable charges involved in light textile enterprises.

(four) actively expand exports, consolidate and expand the international market.

We should suspend the "real pfer" policy of margin trading in light textile processing trade, and make full use of the central foreign trade development fund to support light textile enterprises in marketing, R & D and M & A activities.

(five) encourage and guide financial institutions to increase financial support.

We should actively support financial institutions in expanding credit capital, simplify the process of approval, open up a "green channel" for credit, promote innovation in financing products, promote and develop export credit insurance and other businesses, encourage and support the development of credit guarantee institutions, and effectively solve the financing difficulties of textile and small and medium enterprises.

(six) increase the technological pformation of light textile industry and promote industrial upgrading.

Enterprises should strengthen technological research and development and industrialization of achievements and brand building to enhance market competitiveness and risk tolerance.

The central budget should be arranged to support special textile and other key industries to carry out special technological pformation.

Yang Jing: editor in charge