Gift Timing: Maximize The Benefits Of Gifts.

< p > there are many dealers friends who use traditional festivals to present gifts to end customers. They have become indispensable work items and operating expenses before festivals.

Probably, many terminal customers don't care what you send, but they will compare whether you have the size of the gift and the size of the gift, and decide what kind of "kindness" you have in their mind. They will evaluate those dealers' "honest" and those dealers "stingy", so the weight of the gifts and whether they are in place will be reflected in the daily cooperation and harmony.

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< p > most dealers are reluctant to give gifts to the terminal, but they can not help doing this work.

But some dealers will make good use of this opportunity to promote brand marketing.

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When p is sold in the early stage, our dealers will make good use of the opportunity of "holiday gift giving". Every Mid Autumn Festival and Spring Festival, we will plan large-scale promotional activities by the terminal stores. These activities often have a common feature, that is, distributors and terminal stores should be jointly invested to ensure that our sales promotion efforts exceed competitive products and achieve greater terminal competitiveness.

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< p > dealers and enterprises have close contacts and are rich in the business concept of "small profits but quick turnover". It is acceptable to increase a href= "http://www.91se91.com/news/index_c.asp" > profit from market earnings, < /a >, and obtain sustained profit growth from increments.

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< p > but it is difficult to communicate with a href= "http://www.91se91.com/news/index_c.asp" > Terminal < /a >.

Faced with this problem, many of our customers will take the "pressure" approach, simply speaking, "you do not invest, I will not let you participate in activities."

This simple way of operation will not only cause our terminal customers to have emotions or even break up cooperation, but some customers will do very well.

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< p > some of our smart dealers will buy beautiful, practical "a href=" http://www.91se91.com/news/index_c.asp "gifts" /a "to shop by store". The process of sending gifts will "communicate" with the incremental way and promotion plan during the holiday season. At the same time, it will require the terminal customers to take the "promotion" or "empty packaging recycling" promotion costs, and explain that this is an effective way to develop new customers, stabilize the old customers and improve sales volume; at the same time, make a simple sales forecast and profit analysis, so that our end store will be very happy to participate in our sales promotion activities.

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< p > I ponder through different ways of "resource integration" communication, and finally find that Chinese people are very emotional. Moreover, Chinese people always believe in "Confucius and Mencius" and preface "ceremonies". If you respect him, the other side will also show respect for you. After "ceremony", "soldier" (activity communication) is the way to communicate successfully. < /p >