China's Children's Wear Industry Is Advancing.

2013 for clothing The industry is a challenging year. During this year, China's clothing industry continued to experience the uncertain influence of the overall economic environment after the industry's deep adjustment in 2012. In this environment, sales of all kinds of clothing are still growing.

When we analyze the children's clothing industry, we will surely say that the number of children 0~14 years old is nearly 300 million, and the huge population base also brings an astonishing "baby economy". Demand determines consumption, which is why the baby industry remains stable in the development of the industry as a whole.

During the period of June 1, interviews with children in the children's clothing industry showed that the data obtained by the reporters were expected by 2015. Clothes & Accessories The market capacity of cotton products (interior clothing, outgoing clothing, household cotton products, etc.) and daily necessities (bedding, feeding, bathroom, toiletries, etc.) will reach nearly 300 billion yuan. The more authoritative National Bureau of statistics released the 2012~2015 children's clothing industry report also believes that the annual growth rate of children's clothing industry will remain at 25%~30%.

Of course, such an attractive market is also enough to attract the attention of other categories of clothing brands. It is not only a mood to have a share in the children's clothing market, but more brands have been put into action many years ago. In 2008, Anta became the first sports brand to set foot in the market for children's sporting goods in China. In 361, it announced the launch of children's wear series in September 2009. In January 1, 2013, "Lining children" began to officially belong to the Tianjin wide cat. Although these powerful sportswear brands are not as brilliant as their original industries in the children's wear industry, after all, they announced that they will continue their untiring efforts in the field of children's wear and strive to occupy their market share.

At the same time, Semir, seven wolves and other leisure brands also carried out children's clothing business, Semir's children's wear brand balbala has also been successfully elected the third largest ten children's wear brand, and now the children's clothing industry's market share is also among the best.

In such a children's clothing market atmosphere, many foreign luxury brands are also unwilling to lag behind. Gucci, Burberry, Dior, aramni and other luxury brands have also entered the Chinese children's wear market, and have introduced garments, underwear, accessories and other products.

In the face of such a sunrise industry, the children's clothing brands in China are still striving to grow stronger even under the bad economic environment, and strive to occupy their own position in the huge market space in the future. Recently, in order to continue to add new impetus to the growth of children's wear industry, the China clothing association has elected the ten new children's wear brands. In the three age divisions of children, children and children, twenty-two brands were elected the third China's top ten children's wear brands.

The newly elected twenty-two top ten children's clothing brands are full of confidence in the future children's clothing market. They accumulate in strength and accumulate strength to wait for the new opportunities in the market. In 2012, "practicing internal strength" has been the consensus of the entire garment industry. In the face of the general trend of the industry, children's clothing enterprises are also actively exploring their endogenous motivation. Whether from the industrial supply chain, logistics, information systems, warehousing management, channel capabilities, new channels of innovation, etc., enterprises are constantly increasing their capabilities to anticipate changes in the market environment and make new breakthroughs when the economic situation is favorable. Today, in 2013, more than half of the market has shown no signs of recovery in the past six months, but children's wear brands are confident that children's brand enterprises will continue to grow.

　 Children's clothing brand message future

　　 Red child

For red children, responsibility is the value of life, honor is the meaning of life, and enterprise is the sum, embodiment and result of the value and meaning of life. In the future, the red child will have a mission, forge ahead and continue to move forward, implementing quality services and implementing customer VIP services.

pepco

With the brand style of "lovely, dynamic, happy, sharing, and contemporary", the little pig takes the design style of restoring children's lovely nature as the design style, striving for original design techniques, and interpreting the life of children's cute childlike innocence. In the future, the piglets will continue their efforts to provide first-class products and services for children in China and even the world, so that every child can have a happy and healthy childhood.

Jaime bear

Jamibare brand will continue to carry out product innovation, from product style, fabric selection, weaving process, dyeing and weaving technology and terminal services to cater to the new consumer demand, keep up with fashion trends, and produce green, healthy and comfortable children. clothes At the same time, Jamie bear increased investment in terminal channels, opened the Jemi bear life Museum, so that young parents can experience one-stop service at Jamie bear store.

　 Green frog Emperor

Over the past 20 years, the green frog has followed the lead of the fair fashion, the fast fashion brand line and the popular city leisure style product concept. It is committed to providing a confident, positive and high quality lifestyle for tens of millions of children. In the future, we will continue to improve ourselves and meet the needs of consumers with quality products. We will continue to shine on the way to promote the growth and development of Chinese children's wear brands.

　 Emperor Tao

At present, the difficulties of the industry are not insurmountable. There is still much room for mining in the clothing consumer market. Amoy believes that market demand is always right. Tao will keep up with the market and strive for a better future.

　 This child king

This child king, with the vision of "making children grow up happily all over the world", and adhering to the customer view of "all the children's health, happiness and beauty as the fundamental", "quality, safety, fashion" concept of products, "loyalty and integrity, professional and enterprising" view of talent, and with innovative and enterprising mentality, carry out the career of children's clothing.

Yeehoo

Ying Shi, to create high quality products, strive to create a more healthy and healthy living space for children, and give more care to future owners with selfless spirit of motherhood. On the road ahead, we always strive for innovation, excellence and development.

　 Paclantic

In 2013, Parker Lane will enjoy self confidence growth: the leader of the new urban family and children's good life style as a brand positioning, interpreting the relationship between clothing and children's growth, and cultivating a generation of elites to grow confidently in the city.

　 Li Ying Fang

Children are our lifelong career. In 1993, Li Ying Fang came to mainland China, with love and persisting in providing quality products to young parents for 20 years. In the future, we will continue to cooperate with internationally renowned baby brands to serve consumers in a more convenient and efficient way.

Pencil Club

The children's clothing in pencil Club pays more attention to the healthy growth of children's clothing while paying attention to the selection of high-quality fabrics and accessories, to the improvement of every detail of the garment, and to providing healthy and comfortable children's clothing for children. In the future, we will continue to work hard to provide children with healthy and comfortable clothing products and accompany each child to spend their colorful childhood.

Doctor frog

Dr. frog brand children's clothing will be able to lead the trend of children's wear throughout the country and create new fashion concept children's clothing.

　 Li Guo

Based on the precipitation of 23 years, Li Guo children's clothing is committed to creating fashionable fashion children's clothing, which is based on children's health and comfort, and conveys love and care.

momoco

Childishness, childishness, encouragement and encouragement! Ma mimaca advocates a kind of education method that encourages with heart, the product admired three styles: Classic campus, sports and leisure, fashion outdoor. In the next 3 years or more, the main efforts will be to make the concept of a single brand into a sub brand - to be wide, deep and meticulous, and gradually increase the number and width of accessories and categories.

　 rabbi

The "Rabbi" brand has won the "China's ten largest children's clothing brand". It is a high degree of recognition of the excellent achievements of the rabbi brand in the past years in quality management, product innovation, brand building and channel construction. Rabbi will continue to work hard and make persistent efforts to give back to our customers with better products and services, and strive to build the most popular green brand of infant and infant products in China.

souhait

Twenty years, as always, the forward-looking design, as always, is the best quality, as always, the design of children's clothing for children.

The future still hopes to accompany more children to grow happily.

　 Red yellow blue

Behind the honor is all the red and yellow blue people's persistent pursuit of the cause of children's clothing and the consumers' full recognition of the red, yellow and blue brand. This is not only inspiring but also spurring, and we will never lose our mission to paint a more brilliant and brilliant achievement for the happy growth of Chinese children.

Jingle cat

All the tinkling cats will be filled with the most genuine love for Chinese children, with a high sense of social responsibility, and aspire to be the best, the safest, the most comfortable and the most fashionable children's clothing. Dare to think, believe and accept -- Ding Dun believes in positive energy and achieves the strongest in Chinese children's clothing industry.

coctree

Keto tree to guide and cultivate youth's environmental protection, health and courage to bear the character to achieve the brand's social responsibility. Keto worked hard to implement the strategy of famous brand development, and devoted itself to casting a brand new juvenile costume culture. After ten years of cultivation, its products successively won the honor of "Zhejiang famous brand" and "China's ten largest children's wear brand". In the future, keto tree is striving to realize the brand vision that is changing from juvenile brand designer to leader.

Tick tick

In the face of the severe market environment, he has put forward a new marketing idea: precision, precision, and accuracy. With the new action plan of "meticulous, field and execution", the tick tick has once again won the honorary title of "China's top ten children's wear brands". I believe that under the light of this light, the tick tick will be strategizing to win the battle.

　 1001 nights

In the 1001 night of 2013, the space image of fairy tales was upgraded, and love and fairy tales were more sparkling as stars.

On the 1001 night, adhering to the idea of "ideological clothing and children's wear preaching", weave love fairy tale dreams, hoping to give more children fairy tales like childhood.

Barbara

In the next few years, Barbara will develop into a comprehensive brand for children, so that mothers and children can fully enjoy professional, warm service and safe, comfortable and fashionable products. Barbara will also be committed to becoming China and the world. Children's clothing "Benchmarking brand".

Bonnie, Jay

Ajay Bonnie will continue to shape the Chinese children's high quality life style with "childhood heart and future type", and take the path of the elite of Chinese children twenty years later, to be enterprising and pioneering.