Bobo Li, A Supplier Of Electricity, Luxury Goods Customization Needs To Be Solved

Less than p ago, the Burberry Group PLC, the largest luxury goods manufacturer in the UK, has attracted widespread attention in the industry due to its official flagship store in Tmall.

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< p > reporter confirmed to Boboli that Tmall has indeed entered Tmall, and Boboli is the first luxury brand to cooperate with Tmall, aiming to further connect its brand with Chinese consumers to maximize the provision of related services to Chinese consumers.

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< p > "Boboli's cooperation with Tmall is a surprise."

Zhou Ting, director of the luxury goods expert and the Institute of wealth and quality research, said in an interview with reporters that, however, it is easy to see from the cooperation between the two sides that Tmall's intention is to enhance the image of the platform and the fame in the luxury sector through the brand name of bolberry, while the purpose of Boboli is to pform the traffic on Tmall into the flow of the brand itself.

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< p > < strong > customized product VS open platform < /strong > /p >

In April 16th, P announced its sales performance in the second half of 2013~2014 fiscal year.

As of the second half of March 31, 2014, boboley's revenue grew by 19% to 1 billion 298 million pounds (13 billion 600 million yuan). The reporter noted that online channel expansion has become a major factor in the performance of boboley.

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Less than P, it is worth noting that the products sold by Tmall flagship store will include a series of customized products, including men's wear, women's wear, perfume and accessories, Boboli said.

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< p > "if Boboli is on Tmall, the main products of customized products and personalized services may encounter difficulties, which may become a problem in the future."

Zhou Ting pointed out that only online and offline interaction is the main mode of customized products and personalized services. "Providing personalized services on open platforms is only a marketing gimmick, unless the brand has a new marketing plan to make up for the shortage of offline platforms."

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< p > < strong > the two luxury goods in the future < a href= "http://www.91se91.com/news/index_c.asp >" electricity supplier < /a > < /strong > /p >

< p > according to the reporter's understanding, the high-end brand that cooperates with the electronic business platform is not only Boboli.

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< p > as early as October 2012, the Italy leather goods brand Ferragamo announced cooperation with Xiu Xiu net, and opened online official authorized shop in Xiu Xiu net.

Mou Qing, senior vice president of Xiu Xiu net, said that after the official cooperation between Ferragamo and Xiu Xiu net, the team of the Shownet buyer team went directly to the Italy Milan fair and Florence headquarters two times a year to book new products for the coming year.

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< p > it is understood that since the users of the catwalk network are located in the second tier and three or four tier cities in China, Ferragamo has been expanding from more than 30 cities to more than 200 cities.

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< p >, however, < a href= "http://www.91se91.com/news/index_c.asp" > Zhou Ting < /a > pointed out that, because Ferragamo family business, its digital marketing is lagging behind, more is to take the role of network as a channel business.

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< p > however, Zhou Ting thinks that < a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > will remain open to the electronic business platform.

According to Zhou Ting analysis, the future market will show the trend of polarization. On the one hand, the large luxury group will build its own e-commerce platform, and integrate its brand into its own e-commerce platform. On the other hand, more and more family brands and some top niche brands will be built on the platform of the target market because they do not have the strength to do their own business.

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< p > shows that as of April 27th, the total sales volume of 33 listed housing enterprises in the first quarter was 285 billion 642 million yuan, of which 19 housing prices did not rise, and 16 Housing enterprises showed a significant decline compared to the same period.

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< p > "since the beginning of this year, there has been an endless stream of sales promotion including" pay down payment ", and there are more obvious adjustment signals in the market.

Under such a background, housing companies should not stick to the price and actively "change the price with the price". Insisting on the mainstream product positioning is the way of development.

Ouyang Jie thinks.

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