Martha, A Clothing Retailer, Plans To Open A Store In Guangzhou, Beijing.

Less than P, the British retail giant in China, "a href=" http://www.91se91.com/news/index_c.asp "> Martha store" /a "(Marks&Spencer), disagrees with the domestic market.

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< p > yesterday, in response to the recent reports that Martha will close the Shanghai store and abandon the direct business mode, Martha responded that the company will focus on developing existing flagship stores and central stores in Shanghai, and seek partners to expand the market, and even set up flagship stores in new markets such as Beijing and Guangzhou.

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< p > recently, there is news that Martha stores will abandon its direct mode in China and continue to expand in China through finding partners.

At the same time, due to poor management, Martha will close all its stores in Shanghai, the largest market in China, and reopen 5 stores.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/20/20140420020957_sj.JPG "/" < > > "

< p > Martha responded yesterday that Martha will focus on developing existing flagship stores and central stores in Shanghai, and is also expected to enter new markets such as "a href=" http://www.91se91.com/news/index_c.asp "Beijing" /a "and Guangzhou, and set up flagship stores.

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< p > Martha, director general of Greater China, "a href=" http://www.91se91.com/news/index_c.asp "> Stephen Rayfield < /a >, said that Martha is currently reassessing the existing store structure and may adjust the location of some two level shops in the vicinity of Shanghai, so as to prepare for the opening of a new flagship store.

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< p > in the industry view, Martha department store in China has been facing a lot of problems.

It is understood that Martha executives in China are British, product positioning, marketing and promotion are all British models.

Most of Martha's clothing products are European editions and are not suitable for Asians.

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< p > Stephen pointed out that under the strategic deployment of Martha international market, Martha will focus on cooperation. Apart from opening direct flagship stores, it will also actively seek local partners to promote the development of China's market.

Prior to this, China's old Buddha's department store once returned to Beijing and chose to cooperate with I.T in understanding the domestic market.

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< p > in addition, Martha recently appointed Maria Rodal as general manager of Martha China.

It is understood that Maria has rich experience in Retailing in the Chinese market. Before joining Martha, she served as the human resources director of Inditex Group Asia Pacific.

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