Teach You How To Increase The Flow Of Clothing Store Customers
< p > < strong > 1, clothing store < a href= "http://www.91se91.com/news/index_c.asp" > site selection < /a > /strong > /p >
< p > choosing a good store site is the premise of successful operation. Therefore, the location of the clothing store is advantageous, which is related to the prosperity of the clothing store in the future.
There is an old saying in the retail industry, that is, "site selection, site selection and re location". From this we can see the importance of location selection.
Before deciding to open a clothing store in a certain place, it is necessary to make a market survey of the local population, culture, consumption habits, income and so on. Everything must be based on good market research, otherwise it is likely to suffer losses.
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< p > < strong > 2, < a href= "http://www.91se91.com/news/index_c.asp > > clothing store < /a > atmosphere construction < /strong > /p >
< p > nowadays, the competition pattern of the garment industry has entered a big commercial era. In the fierce competition atmosphere, businesses are striving to attract customers' attention and promote sales and strive to be different in every detail.
Especially in clothing stores, in addition to store design, shop window modeling and so on, it is necessary to make innovations in the display of clothing, in order to create a strong visual impact, create an active sales environment, sell the atmosphere with a strong design, establish the image of the business circle with a unique personality, and strive for more customers' patronage.
Doors, windows, shelves, props, displays, and even various trophies and business certificates obtained by enterprises have an impact on clothing sales.
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< p > display the sales promotion products in a centralized way, and you can set up the sales promotion area. The sales promotion must be large. It can be a little more expensive than usual Chen Liegao, making some selling points, such as the 100 yuan area and the "special price zone", etc. to ensure that all the styles, numbers, colors and other products are displayed on the outward facing stereoscopic display, so that customers can easily see that the direction of the product price tag should be consistent, the labels are positive, so that the customers can make full use of the pillars in the store, and can put up posters and POP.
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< p > < strong > 3, clothing store's < a href= > http://www.91se91.com/news/index_c.asp > Advertising > /a > /strong > /p >
< p > today is a society where information is changing. People receive countless information from TV, newspapers, Internet, and oral delivery every day. If you want to convey information to the audience and remember it, you need to plan it carefully. If an advertisement that is not always new, let him eliminate it. Do not make meaningless advertisements. In order to make communication more effective, we must study the selection of related advertising carriers and the topic planning of advertisements.
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< p > < strong > 4, word of mouth spread < /strong > /p >
"P > current market environment, word of mouth is also a key factor to improve passenger flow.
Word of mouth marketing is the process of using the concept of word of mouth in the field of marketing, that is, the media that attracts the consumers and the spontaneous publicity of the masses, so that they can talk about the products and services of your clothing store on their own initiative.
Good word-of-mouth is not only an honor for clothing stores, but also an efficient and low-cost marketing tool.
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< p > clothing industry product homogenization is more serious. Even if you spend a lot of money on advertising on all kinds of mass media, consumers are numb or even bored. In addition, many advertisements are passing false information or exaggerating information to mislead consumers, injure consumers' trust in advertisements, and reduce the status of advertisements in the minds of consumers. Word of mouth communication can not ignore the credibility and persuasiveness of information, which is uncomparable to other media in terms of trust.
So word of mouth marketing is also an important marketing strategy in marketing.
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< p > above is the four key points for clothing stores to increase passenger flow. We hope that every clothing store owner can use flexibly in the operation process of clothing stores, improve the flow of clothing stores, and further increase the turnover rate of clothing stores, so that clothing stores can make profits and make money.
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