The Sixteenth Jinjiang Shoe Fair Is Coming To A New High.

< p > < strong > "adult courtesy test paper" has a brilliant result < /strong > < /p >.

Last week, the sixteenth China (Jinjiang) International Footwear Expo ended in four days (P).

Reporters learned from the organizing committee that the shoe Fair has made brilliant achievements: the turnover reached 13 billion 680 million yuan, an increase of 10.3% over the same period, reaching 64 thousand and 200 visitors.

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P has always been regarded as the vane of Jinjiang footwear industry and the global footwear industry. The theme of each shoe Fair is often the development trend of the footwear industry in Jinjiang, and has a direct impetus to the industry.

This year, it is the sixteenth year of the Jinjiang shoe fair, which can be said to be its "adult gift" and give a satisfactory answer.

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< p > for this, the reporter also saw from the scene that from the booth to the scale of the exhibition, there are new heights: the three major exhibition areas of footwear products (including outdoor sports equipment), shoe machinery and shoe material accessories, including footwear, finished products, shoes and auxiliary materials, chemical raw materials, shoe machines, leather machinery and equipment, leather products, outdoor sports equipment and related research, design, information publications, books and so on.

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At the same time, the exhibition also attracted Anta, 361 degree, double star, XTEP (XTEP store), and many famous brands such as "P" and "dragon", "St. Valentine", "Tianlun Tian", CAMKIDS and other outdoor sports equipment.

With the increasing international influence of the shoe fair, the shoe Fair has attracted more than 500 enterprises from more than 70 countries and regions from the United States, Britain, Italy, Germany, Australia, South Korea, India and China's Hongkong and Taiwan to gather in Jinjiang to talk about industrial development and promote market exchange.

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< p > < strong > creative (Creative store) design elements continue to flash < /strong > /p >

At P Shoe Expo, Anta officially launched the "A-WEB2.0 breathing net technology" under the witness of Olympic champions and many spectators and media.

David Huang, director of Anta brand, said: "this technology adopts a full range of breathable weaving, light fitting, can effectively accelerate foot heat dissipation.

At the same time, in the process of weaving the breathing net, Anta also selected a mesh similar to fish scales to reflect the design and enhance the ventilation effect.

In addition, on the products of breathing net technology, Anta has adopted the most advanced technology in the industry, woven fabrics with special materials, and integrated protection. It also protects the upper part of the car, and avoids the friction of the shoe line. At the same time, it also optimizes the manufacturing process and brings new experience to consumers. Anta hopes to improve its scientific research capability and create more high-tech, cost-effective products to meet the different needs of consumers.

This is an important part of Anta's retail pformation. "

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In the exhibition area of "500 square meters of industrial design and creative products", besides P, the industrial design rooms such as the St. Valentine, Tianlun Tian and other outdoor sports facilities also come to the exhibition. The exhibition hall, including outdoor products, new technologies, new materials and 3D printing, has been showcasing many creative products and works for visitors. "P" and "Tiandi" outdoor furniture are also exhibited.

Reporters at the scene saw that many outdoor brands have designed different outdoor scenes for their booth, so that they can echo the product series.

Such as Tianlun Tian exhibition area, many models of winter outdoor wear and polar bear models are displayed to create outdoor sensory experience for winter sports.

As China's first brand to enter the youth outdoor market, CAMKIDS has organized a youth model outdoor display exhibition, attracting many visitors.

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At the same time, 3D printing technology, which has attracted much attention in recent years, has also moved the equipment to the exhibition, showing the exhibitors and visitors fully the application of this new technology. P

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< p > < strong > cross border electricity supplier has become the new driving force of the industry < /strong > < /p >

< p > in recent years, with the rising cost of manpower and raw materials, coupled with the weakness of consumption in western developed countries, the growth rate of foreign trade in Jinjiang's footwear industry has been slowing down.

According to the latest data from the General Administration of customs, China's exports dropped by 6.1% over the first quarter of this year.

In the month of March, China's foreign trade exports and imports fell by 9.2% and 13.8% respectively, which is another double decline since last June.

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< p > it can be said that the shoe industry in Jinjiang is in urgent need of a new impetus.

To this end, at this shoe fair, China International Electronic Commerce Center and the Jinjiang Municipal People's Government jointly organized the "pnational procurement group Jinjiang enterprise docking conference" and the intention to realize the paction amount was $39 million.

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"P > chose cross-border electric business as a breakthrough," Xie hutin, general representative of Fujian, China international e-commerce center, said: "at present, the form of merchants engaged in cross-border e-commerce is undergoing drastic changes. A large number of traditional foreign trade factories, enterprises and local brands are entering the cross-border electricity supplier.

This shows that more and more small and medium enterprises with pioneering spirit are using cross-border e-commerce mode to develop export business.

At the same time, cross-border electricity providers have the advantages of low cost, high efficiency and fewer intermediate links.

Foreign trade enterprises, especially small and medium-sized foreign trade enterprises, can break through all kinds of bottlenecks, especially increase export business to emerging markets such as Latin America, Africa and Asia Pacific.

In addition to directly facing overseas buyers, they can play a significant role in the collection rate, investment and paction volume.

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