Entity Shop Experience And Then Scan Code

Parkson will withdraw from Ji'nan on the 5 day, and the news will explode the topic of how to save the traditional shopping mall under the impact of the electricity supplier. Looking at the transformation of major shopping malls in our province, subtle changes have taken place from department stores to Shopping Mall, between shopping malls and businesses, between shopping malls and consumers.

　　 Shopping mall strategy is not worthwhile. rent Bottom guard

The transformation of shopping centers begins with the requirement of brand entry. Ji'nan Shimao International Plaza has just opened, and many shops have just been renovated and officially opened.

In April 30th, when the journalist went to consult with the brand agent, the staff of Shimao International Plaza in Ji'nan said that it is now necessary to submit the brand information, including the overall introduction of the brand and the image of the existing store, product features, customer group type and product price.

"Shopping malls don't necessarily have to be internationally famous brands in terms of brand choice. Brands with styles and distinctive elements can also be stationed." The staff said, at the same time, the license required to provide trademark registration certificate, product inspection certificate, business license and other conventional corporate license, if the agent is authorized.

According to a businessman, "Shimao International Plaza is pure rent, not deducted from royalty", one shop, one price, because there are not many shops now, shops are arranged by shopping malls, priced according to the specific circumstances of the shops.

"Hang Lung is the point of deduction and the rent, both of which are high." In the view of an industry analyst, apart from the traditional high-end shopping malls such as Ginza and GUI he still retain the way of deduction, the new integrated shopping mall mostly added new options of rent. After all, the revenue brought by the deduction to the shopping mall is decreasing. This shows that the business income of the traditional shopping malls has entered the downward channel, and the shopping mall has already joined the way of rent collection.

　　 Special gift to discount gifts, tie VIP customers

2001 Electronic Commerce The total transaction volume was 600 million yuan, 10 years later, it reached about 700000000000 in 2011, and the Taobao family in 2012 was trillions. In fact, the impact of traditional commerce is not only on the part of the electricity supplier, but also the important reason for its suspension. Under the change, traditional business is still alive.

Erdos has been in Ginza Mall for more than 20 years, and has always been dominated by physical stores. Last year began to do online shopping, accounting for about 5% of the total sales. "Retail sales in 2011 were around 17 million, and in 2012 it was very stable. In 2013, under the" eight regulations ", retail sales fell slightly, about 15 million. According to its Shandong dealers, the implementation of online and offline differentiated marketing strategy is successful. The advantages of e-commerce are mainly reflected in the price of products. Therefore, the Internet is mainly based on old and low prices, and the entity stores are mainly based on new and member prices. They differ in quality and orientation with the electricity providers, attracting different consumer groups.

The dealer said that the company focused on the maintenance of members, launched a membership system, divided into platinum card and diamond card two, regularly sent members discount information, gifts birthday gifts, and members launched lifelong free cleaning and birthday special offers and a series of preferential measures. Private customized services can also be launched for high-end customers with special needs.

　　 Integration and win win Department Store Joint manufacturers produce their own brands.

"We can not simply regard the e-commerce platform as a competitive relationship with the physical shops." A researcher from the customer and strategy resources department of Shandong World Alliance High Tech Property Consultants Limited said there is still a chance for cooperation and development between the two, which should be a trend.

"O2O mode, that is, online and offline integration mode, we are exploring, will be a trend in the future." The researchers said, for example, operators to do a comprehensive operation to improve profitability, the most popular styles of shoes, clothing and so on, let customers experience, and then take the two-dimensional code, enter the online shop to buy different colors, different styles, different prices of goods, order purchase, through Alipay payment, online shop again to the physical store or customer designated location. At the same time, the B2C mode can also be used for reference, that is, the mode of enterprise's terminal consumers and the entity experience shop complement each other.

According to an industry insider, manufacturers' cooperation is the growth point of store sales in the future. Foshan department store has begun to try this innovation mode. A joint Department Store in Foshan began producing its own brand. In the process of production and sales, merchants are responsible for marketing and sales. Manufacturers are responsible for capital, technology and products, and their prices have advantages over other commodities. Traditional shopping centers actively exploit profit points.