Industry Transformation Promotes Textile And Garment Exhibition

In recent years, under the environment of overall economic downturn, various kinds of Clothes & Accessories The exhibition is endless and fierce competition. Some exhibitions are also capturing new trends and new changes in the industry market in order to find new channels and breakthroughs.

Facing complex economic environment and constantly changing clothing Industry, how should the exhibition be broken through? As a result of a new breakthrough and new attempt, it is a brand new and focused effort. Brand clothing P&P, the international exhibition platform for clothing trade, will arrive at Shanghai New International Expo Center from October 20, 2014 to 22.

China Council for the promotion of international trade Spin The Industry Association (hereinafter referred to as the "textile trade promotion"), the Chinese Knitting Industry Association (CKIA) and the British i2i Exhibition Group signed three cooperation exhibition agreements. The two exhibition of "PH Value fashion first exchange" and "Pure Shanghai" jointly create a new fashion exhibition platform - "PH Value Pure Shanghai" (referred to as P&P), mainly in brand clothing, shoes Handbags and other clothing categories.

Providing new platform for channel reform

P&P is not a simple "1+1 mode". Instead, it will give full play to both sides' advantages and inject new exhibition ideas and operation modes into the platform. P&P will focus on the realization of the business functions of the exhibition, and will work hard to help brands and channels meet. By then, more than 70 European brands such as Little White Lies, Ariella, Louche London, Paul Boutique, Gina Bacconi will appear in P&P. More than 150 international and domestic brands will participate in the exhibition. For these brands, P&P is a trustworthy way to enter the Chinese fashion industry, and it is a bridge between them and Chinese channel providers and consumers.

Mark Shashoua, managing director of i2i exhibition group, said: "P&P will focus its attention on the fashion trend that guides Chinese consumers. We hope that the strength of the two sides will unite to build P&P as the largest fashion trade exhibition in Asia Pacific region in Shanghai.

The Textile Trade Promotion Association, the China knitwear industry association (CKIA) and the British i2i exhibition group have captured the new trends in the market and the differences between Chinese and foreign markets, starting from the differences and changes in the Chinese and foreign markets, in order to find new channels and breakthroughs. The fashion channel in Europe and the United States is different from the fashion channel in China. Europe and America are mainly specialized department stores, shopping centers and independent retail stores. The current fashion channel in China is experiencing a stage of fierce collision between business transformation based on Internet technology and traditional commercial circulation. Although electronic commerce has brought more and more pressure to traditional department stores in recent years, e-commerce can not completely replace traditional department stores. It will only serve as a way of existence for fashion channels. For traditional department stores, the future will also develop in the direction of European and American fashion channels. On the one hand, it will become a shopping center through specialized integration. On the other hand, it will develop to professional department stores after deep specialization.

Channel change is essentially accompanied by consumer demand. After the "80's" began to become a mainstream consumer group, consumers began to pay more attention to the brand itself and began to enter the value stage of the product brand's own value. Whether the electricity supplier or the department store after transformation, how to find products or brands that meet the needs of consumers will become the key to their survival.

Based on this judgment, Xu Yingxin, executive vice president of the textile promotion and Trade Commission, said: "the exhibition will play a bridge role between the brand and the channel, providing a platform for the mutual choice between the two sides. The 25 years' experience of the Chinese organizers in the field of textile and clothing exhibition and the professional background of the British i2i group in the field of European apparel retailing will help P&P become the first choice for brands and channel providers with quality, professional and sophisticated services.

{page_break}

Big change according to market demand

In recent years, PH Value fashion first exchange has changed many times according to the market demand. Before 2011, it has been China's knitting fair. In 2012, China's knitting Expo merged into the fashion show of PH Value first exchange. In 2013, it was renamed as the first fashion of PH Value fashion. In 2014, it was combined with "Pure Shanghai" to create P&P. PH Value fashion first sinks is sponsored by China Textile Industry Federation, the China International Trade Promotion Committee Textile Industry Association and China knitwear industry association's costumes exhibition. The exhibition is divided into brand area and processing area, fashion trend, forum, fashion show, and is held in Shanghai New International Exhibition Center every October.

Pure exhibition is a leading fashion trade exhibition held in London in February and August each year in February. Its exhibits are women's wear, shoes, accessories and young fashion clothes. More than 1000 brands have launched the next season's popular products in Pure, with buyers from European and international retailers, chain stores, department stores, e-commerce and mail order businesses. Meanwhile, WGSN (Worth Global Style Network), an internationally renowned trend research organization, will bring exciting trends to the exhibitors and audiences, as well as seminars related to the fashion industry.

The organizers of the exhibition will give full play to their respective advantages in this field and provide services for exhibitors and visitors. The Chinese side will give full play to its professional advantages and make good use of the 600 thousand buyers database accumulated over the years to serve the exhibitors. The i2i group will also cooperate with its offices in Shanghai, Hongkong, Taipei and Singapore, and Seoul, South Korea. With these partners' 150 thousand local database resources, it will invite retailers, agents and distributors to do the exhibition docking talks.

P&P was also supported by government organizations and trade associations such as the China Textile Industry Federation (CNTAC), the British Trade and Investment Agency (UKTI), the British China Trade Association (CBBC). CBBC director Fenella Barber said: "P&P will bring the British popular fashion trend to Chinese consumers, which will resonate with those Chinese consumers looking for diversified western fashion. CBBC is very excited about being a P&P participant. "

{page_break}

Exhibition should adapt to changes in market environment

Information technology has brought about new changes. In the era of big data and intelligence, 3D measurement, computer design, information management and scientific and efficient logistics have been applied to the garment industry, changing the way of clothing production and thinking mode. For the exhibition, service industry, meeting demand and forming differentiation are very important. Fashion Show We should make every effort to adapt to the changes and demands of the market environment.

In the recently concluded CHIC2014, web sites, WeChat, micro-blog, two-dimensional code, APP new media and new technology applications can be seen everywhere. The exhibition is following closely the development of information technology and industry changes in the society.

The Ninth China Textile and clothing trade exhibition (Paris) and Paris international clothing and apparel Procurement Exhibition focus on improving the landing rate of exhibitors and exhibits in the European market. The Paris exhibition highlights the advantages of linking the upstream and downstream industries, providing one-stop intensive, efficient and convenient procurement services for international buyers, and focusing on increasing the international exposure rate of exhibitors. The online I-Tex procurement system is free for enterprises to open as an online extension of Paris exhibition.

The eighteenth Humen Clothing Fair held the first China (Humen) fashion micro film competition awards ceremony, as a bold attempt to enhance mutual influence between industry and society, sparked heated public opinion.

The competition among enterprises in the future will be mainly reflected in the competition among supply chains. The Chinese Garment Manufacturing Expo in Jimo, Shandong, has made apparel manufacturing enterprises, brand enterprises and supply chain enterprises, covering the whole process of garment manufacturing, development and design, raw material procurement, product production, warehousing and logistics, wholesale operation and terminal retail. The exhibition is also concerned about industrial change and development, and will lead the apparel industry related, in the logistics of goods distribution, enterprise office information, terminal sales management and other fields of information products introduced to the exhibition.