Spring Consumer Goods Exhibition In Frankfurt, Taiwan

< p > Taiwan, in addition to the birth of Shu Guo Zhi and Liu Yong such essayist, Taiwan's design has also been emitting literary and artistic atmosphere.

In the prose design language, the brand of home products has become a unique style in this year's Frankfurt spring consumer goods show (Ambiente).

The commercial value behind this kind of literature and art is exactly what the gift market needs, because literature and art sell well.

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< p > Taiwan is a place of literature and art. Whether it is true or not, the people of mainland China think so.

The night market in Taiwan, the Cape No. seven in Taiwan, Jay Chou and Vincent Fang in Taiwan, obviously are young people who sing RAP, but they are thinking about the broken blue and white porcelain for a while, and then snows like those who are hungry for chicken soup.

Taiwan is so literary and artistic.

When this sentiment is pferred from invisible ideology to commodity design, it gives people a complete impression, which is pretty.

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The P annual spring consumer goods exhibition (Ambiente) is used to guide people's lives in Frankfurt.

The exhibition is full of pots and spoons, vases, tablecloths, and these trivial things.

But they have made people's lives.

They are small in weight, relatively low in unit price, and can be repurchased.

Besides home use, another important use of household products is to be presented as gifts and relatives and friends.

This is a huge market. For this reason, the organizers set up the theme of "Giving - exquisite gifts" to promote its development.

According to official statistics this year, there are 144000 spectators this year, the largest number in 10 years.

Unlike the book fair and the auto show, the exhibition is not open to the public, so most of them are professional buyers.

That is to say, we all come to do business, and buyers from all countries will see what goods will be put into sale this year.

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< p > at this time, we must always mention the problems of Chinese design and Chinese production.

This problem is like the Spring Festival pportation. It changes year by year, but it is crowded every year.

Although every year, China's a href= "http://www.91se91.com/" target= "_blank" > designer "/a" is recommended to participate in the Talents design Nova area of the exhibition, but the impression of "world factory" power is not changing overnight.

In fact, this phenomenon was also experienced in the early years of Taiwan, but now they began to find their own position, in the home products of stainless steel and cast iron pot, the world of prose poetry, the language of literature and art to tell the Chinese design, the successful preemption of the gift market.

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< p > < strong > Taiwan brand is good at creating a festive atmosphere < /strong > /p >

< p > gifts in China, combined with the most delicate festivals, take the Spring Festival as an example.

So Chinese people are very clear about the positioning of gifts. They must be happy, upscale and easy to get.

In this regard, the brand of Taiwan has been properly handled.

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< p > this trend is actually formed from the glazed workshop.

After leaving the film and television circles, Yang Huishan and his wife went to the design field. They changed the name of the glass to colored glass, and then made some auspicious symbols such as lotus, Guanyin, goldfish and so on. Together with the happy packaging, they broke the gift market of the Chinese people in one fell swoop. At the same time, the two pieces of Chinese auspicious symbols were added.

When the glazed glass workshop is red hot, before the Spring Festival, the salesgirl in Shanghai Hang Lung Plaza can see that the salesgirl is enthusiastic enough to help the guests deliver the goods to the garage.

The red box is very decent, and the official market is suitable for the love field. Yang Huishan and his wife have taken another advantage.

But the so-called "flower no hundred day red", the development momentum of these two years gradually weakened, and the Museum of the glazed Museum on Taikang Road gradually cooled down.

Instead of another Taiwan brand flange porcelain, it is beginning to go all the way.

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Everyone knows the relationship between porcelain and China. However, at this year's exhibition, there are few mainland Chinese brands competing with the German Wedgwood and the British Wedgwood, but it is not easy to make the flange porcelain one or Taiwan.

This is a brand built by a Taiwan businessman who graduated from Fu Jen University in the United States. It is also made in Jingdezhen, but unlike the blue and white tableware, it takes the gift route.

Here, each piece of porcelain is called "work", with labels on it, designer signatures, and more importantly, stories.

In the spring of 2014, flange porcelain launched a series of red buildings. For example, Xue Baochai made a three-dimensional flower shape on the red and green bottle compared with peony and Lin Daiyu compared to Furong.

This kind of colourful beauty completely accords with the Chinese definition of riches and happiness. With a little literary nature, it is worthy of the luxury villa in the country, and it also accords with the westerners' yearning for oriental style.

So the British Museum in London, the Abbott Museum in Vitoria, and the most famous Ceramic Museum in North America, the New York Museum of art, are all flanged porcelain, of course, the price is considerable.

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< p > < strong > Taiwan brand is good at pforming traditional culture into good selling aesthetics. < /strong > < /p >

< p > the word "creative industry" first appeared in Taiwan, which is the abbreviation of the cultural and creative industries. In 2002, it was designated as the official plan by the Executive Yuan.

Since then, Taiwan has launched a series of literary and creative projects.

More influential in the design circle is the cooperation between the Imperial Palace and Alessi in Taipei.

The designer of Alessi designed Qianlong's image of Mr. Chin series of table ware, Q shaped seasoning pot, egg cups and other small things.

The pformation of traditional culture into modern products has brought too much thinking to this group of designs.

Later, the Imperial Palace in Taipei promoted cooperation with other brands.

Family products are one of them. They use modern materials to engrave many collections of food utensils. For example, the design of the Northern Song Ru kiln is pformed into a refreshment bowl, and a lotus leaf tray made of silica gel can be used for drinking tea everyday.

Taiwanese call it "Life Aesthetics".

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Less than P, since last year, the family products have appeared in the Frankfurt exhibition as a "home" image.

The wooden structure has roofs, walls and living rooms.

Visitors can drink here to Taiwan oolong and eat pineapple crisp. Of course, you can also see Chinese design.

The product family has launched a series of "bowls and chopsticks" stories this year.

The story is about the broad and profound Confucian culture. The material chosen is the upper grade Bone China, ebony and brass, and the luxury designer lineup headed by Kurokawa Masano has also become a bright spot.

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The day of the P exhibition is always around the Spring Festival in Frankfurt. This year is before the Lantern Festival.

In China's domestic TV, there is a public service advertisement with chopsticks as its source. The advertisement tells of the story of his son coming home, helping each other in the neighborhood, and having more chopsticks.

The Chinese people's feelings of fraternity are thus expressed.

But when we wipe our tears and look at the Chinese brands around the world, who has made the chopsticks business tall and well made? Taiwan design has taken a step forward.

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