The "Choice Theory" Of The Exhibition City

< p > in recent years, many exhibitions have been considering the selection of cities for exhibition, some from Shanghai to Beijing, some from Beijing to Shanghai, others to Shenzhen, and others at the door of industrial clusters.

For the main part of the exhibition, what factors do they tend to prefer in which cities and types of exhibitions? What are the factors that affect this tendency? Reporters interviewed 8 exhibitors and found out whether they were judging whether the exhibition matches the city reasonably, mainly depending on whether the products displayed in the exhibition match the style of the host city.

In their view, the culture of Beijing is more concentrated, but far away from fashion. Shanghai has a higher degree of internationalization, but it prefers fashion and fast consumption. Shenzhen has a stronger reputation for technology and efficiency, but its location is too southern, mainly covering the Southeast Asian market.

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< p > < strong > Beijing < /strong > < /p >.

< p > < strong > suitable for exhibition type < /strong > < /p >.

< p > < strong > enterprise culture exhibition, history long exhibition, traditional brand exhibition, exhibits range is more comprehensive exhibition < /strong > /p >

< p > exhibitor Huang: my business is from Taiwan, mainly engaged in new technology fabrics and concept a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

I began to participate in the exhibition in mainland China several decades ago, and I will take the product with me wherever we are concerned.

In my impression, Beijing's cultural heritage is very deep, and even in the hearts of our Chinese children, we have a "family" status.

I think in my mind that the historical and cultural accumulation of such a deep Beijing, exhibitors and customers will also pay more attention to cultural things.

So as long as I take part in the exhibition in Beijing, I will prepare more ideas, such as connotations and cultural elements, during the exhibition.

However, this also weakens the trade character of the exhibition, and the exhibition is stronger.

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< p > exhibitor Mr. Wang: my company is a clothing enterprise from Shanghai. The products are mainly women's clothing.

When attending the exhibition held in Beijing, I feel that compared with Shanghai, Beijing has a slightly lighter commercial atmosphere and a strong cultural atmosphere, and the trading habits of northern merchants are slightly different from those of Southern businessmen.

Exhibitions in Shanghai tend to be products with certain common attributes. The exhibitions in Beijing are mostly comprehensive and are very inclusive. Therefore, I personally think that the exhibition that can cover the whole industry is more suitable for hosting in Beijing.

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< p > < strong > Shanghai < /strong > < /p >.

< p > < strong > suitable for exhibition type < /strong > < /p >.

< p > strong > International Exhibition, fast fashion show, high-end brand exhibition < /strong > /p >

< p > exhibitor Mr. Liu: I am an outdoor sportswear company from Shandong.

It is very convenient for us to participate in the exhibition in Shanghai, Beijing. However, I personally prefer Shanghai's exhibitions because there are more fashion elements in Shanghai.

The trade fairs held in Shanghai are more concentrated. In Shanghai, exhibitors of Southern businessmen are very time saving and efficient. In Beijing, there are more people to visit and more people to talk about, but the final order is not as many as Shanghai.

In addition, we also prefer to deal with businessmen in the South because they have a higher demand for the style of the products, shorter delivery periods, and quicker market digestion. For our enterprises which are not very large, the funds are faster and more suitable.

And the market of Beijing's northern cities is slow, and the styles are sometimes sold in the south. Beijing has only become popular.

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< p > exhibitor Hou: I am a high-end silk product enterprise.

I like to take part in exhibitions in Shanghai.

In addition to being a metropolis, Shanghai has a story in its alley. Silk products are products with southern flavor, but they are different from Shenzhen's southeastern cities. They should be in the south of the Yangtze River.

Shanghai is more gentle, fashionable and internationalized than Beijing. Therefore, it is more emphasized that the high-end products exhibition should be held in Shanghai. This kind of quality sense is more in line with Shanghai's temperament.

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< p > < strong > Shenzhen < /strong > < /p >.

< p > < strong > suitable for exhibition type < /strong > < /p >.

< p > < strong > Southeast Asia market brand exhibition, high-tech exhibition, fashion specific product category exhibition < /strong > /p >

Mr. P: I am a high-tech and environment-friendly outdoor sportswear company.

For me, I prefer the exhibition held in Shenzhen.

Compared with Beijing and Shanghai, Shenzhen is located in the south, and Guangdong's high-tech research and development is relatively intensive. Some small studios and enterprises are unwilling to pay to Shanghai and Beijing to participate in the exhibition. But in Shenzhen's exhibition, they have the money to rent a small booth.

But in Shanghai and Beijing, the exhibition is different. In Beijing, the exhibition seems to pay more attention to the size of the brand. In Shanghai, the exhibition seems to pay more attention to the quality of the products. But in Shenzhen, the highlights of the exhibition will be more in terms of high technology.

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< p > exhibitor Guo: I am from a home furnishing enterprise in Hongkong.

I like the exhibition in Shenzhen, because the exhibition here in Shenzhen does not pursue the whole, but it pursues the essence of the category.

This is also in line with the style of Shenzhen, and the city is not large, but each enterprise has a relatively high technology content.

I think the exhibition is not necessarily the whole. Because of the whole display of a specific category, it is unavoidable to be superficial. Instead, it is a kind of exhibition that only aims at a certain category of products. The exhibition will be more meaningful and the exhibitors will be able to match the resources they receive.

Moreover, in Southeast Shenzhen, Southeast Asian enterprises are more willing to participate in the exhibition, and are also in line with our marketing direction.

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< p > < strong > near the cluster < /strong > /p >

< p > < strong > suitable for exhibition type < /strong > < /p >.

< p > < strong > local industry exhibition, whole industry chain exhibition < /strong > /p >

Mr. P: my business is an underwear enterprise registered in Zhongshan, Guangdong.

Our enterprises will not participate in the more comprehensive exhibitions in Shanghai, Beijing. If the products covered by the exhibition are relatively full, the resources of the exhibition site can be divided into small and medium-sized enterprises. So we prefer to participate in specific categories of exhibitions.

The underwear exhibition in Shenzhen can be said to be an exhibition held at our doorstep, which is very convenient for us.

The exhibition shows the resources and enterprises around us, so that more enterprises can cooperate, rather than the big exhibitions in the field. The cooperative enterprises can not be finalized because of pportation costs and regional differences. Such an exhibition is more "grounded" for clusters.

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< p > exhibitor Cai: I am a hosiery enterprise registered in Zhuji, Zhejiang.

There are many preferential policies, and the conditions for opening factories are very good. The stocking Fair held here is what we need to show us all. It not only attracts customers from other places, but also allows us to receive orders at home, and also spreads our stockings culture, so that businesses can fully appreciate the charm of socks and leave a deep impression, and will cooperate with us later.

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