Red Dragonfly Plans To Issue A Prospectus

Zhejiang Red Dragonfly shoe Limited by Share Ltd also issued an initial public offering prospectus (Draft). It plans to issue no more than 80 million shares on the Shanghai stock exchange. It is understood that if the company successfully listed, will be followed by AOKANG international, another Wenzhou to the capital market shoe enterprises.

The company listed on the basis of the total share capital of 350 million shares, on the Shanghai Stock Exchange issued no more than 80 million shares, after the issuance of the total stock capital does not exceed 430 million shares. The prospectus (Draft) shows that after the listing, the company will raise funds to invest in construction marketing channels and information systems, investing nearly 870 million yuan and 108 million yuan respectively. According to the Euromonitor report, BELLE international ranked 6.6% in the 2012 place in the domestic footwear market. Footwear market The occupancy rate was 1.4%, ranking fourth.

It is understood that the Zhejiang Red Dragonfly Footwear Limited by Share Ltd launched by the Red Dragonfly Group and Qian Jinbo and other 15 natural persons, and Jin Bo's direct shareholding ratio of the company was 13.85%. Red Dragonfly The group indirectly owns 51.32% of the company's shares and becomes 65.17% of the company's actual controllers. The prospectus (Draft) shows that the issue price of the company's shares will be around 12.18 yuan per share. By the end of last year, the company's net assets per share were 4.08 yuan.

In addition, among the 15 natural shareholders of the company, a shareholder named "Zhu Qinan" appeared, occupying 0.48% of the company's shares, but confirmed by many parties that the "Zhu Qinan" was not the Wenzhou shooting master Zhu Qinan.

　　 Prospectus (declare draft), the company's larger inventory is a risk after the listing of the company, as of the end of 2013, its stock value accounted for 41.27% of the current assets, accounting for 23.53% of the total assets. Among them, the book balance of inventory commodities is nearly 615 million yuan, accounting for 92.44% of total inventory. The company plans to stabilize shares, including increasing holdings and repurchase shares, so as to ensure that stock prices are relatively stable within three years.

Brand introduction

The Red Dragonfly brand was founded in 1995. The Zhejiang Red Dragonfly shoe Limited by Share Ltd belongs to the Red Dragonfly Group. Creating a high-end brand with a sense of history and expressing Oriental fashion is the initial dream of red dragonfly.

Adhering to the "enterprise culture value from distance", we have achieved leaping development over the years. At present, red dragonfly has set up R & D Information Center in fashionable cities such as Milan, Paris, Japan and Korea. In Beijing, Shanghai and Guangzhou, brand studio, design studio and fashion information conversion center have been established, and the Red Dragonfly products are synchronized with international fashion with the global design information and resources. In China, Zhejiang, Guangdong, Shanghai and Chongqing have laid out the R & D production base of products, and the terminal outlets have covered all the key economic cities in the country.

After returning to zero, the new red dragonfly is not only a brand that manufactures shoes, but also a rich, mature, rich and international fashion brand group. The product line has also developed from the original shoemaking to the comprehensive fashion leather, women's wear, men's wear, children's shoes, children's wear and accessories. The development route of one brand and many products has been attacking many angles in the light of "China's creation", insisting on making the Red Dragonfly a new "domestic product" that leads the trend.