Children'S Clothing Store Writing Clothing Store Promotion Plan Method And Skill

< p > > a href= "http://www.91se91.com/news/index_c.asp" > children's wear > /a > How can we write the sales promotion plan so that sales can produce the most effective returns? Generally speaking, the following aspects must be carried out step by step. < /p >
< p > < strong > first is the purpose of sales promotion: to explain the current market situation and the purpose of activities. < /strong > < /p >.
< p > what is the current situation of the children's clothing brand in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted. < /p >
< p > < strong > followed by active objects. < /strong > < /p >.
< p > this activity is aimed at all children, parents, or a certain class of children and parents in the a href= "http://www.91se91.com/news/index_c.asp" > target market < /a >. What is the scope of activities control? What are the main goals of promotions? Who are the secondary goals of promotion? Mainly to attract parents to buy or attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion. < /p >
< p > < strong > third is the preparation of the theme of activity. < /strong > < /p >.
< p > in this part, it mainly solves two problems: determining the theme of activity and the theme of packaging activities. Are prices, discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotional expenses. < /p >
< p > it is important to note that this part is the core part of the sales promotion program. We should strive to innovate, make the activity with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics. < /p >
< p > < strong > fourth is < a href= > http://www.91se91.com/news/index_c.asp > activity mode < /a >. This part mainly elaborates the specific way of children's clothing promotional activities. There are two questions to be considered: < /strong > < /p >.
< p > 1, deciding partners: to pull the government back or to sell the "sheep's head" of the media to sell their own "dog meat"? Is the manufacturer acting alone or jointly with the distributors or jointly promoting with other manufacturers? Cooperation with the government or the media helps to take advantage of the situation and create momentum. Children are the future of the motherland, the object of people's care and protection, and the government and the media are often willing to make an issue on this point; joint with dealers or other manufacturers can integrate resources, reduce costs and risks, and expand the scale and influence of the whole activity. < /p >
< p > 2, determine the degree of stimulation: to make the sales promotion successful, we must make the activity stimulating and stimulate the participation of target children, such as children or parents. The higher the degree of stimulation, the greater the response to sales promotion. But this stimulation also has marginal effects. Therefore, we must analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input combined with the objective market environment. It should be emphasized that this stimulus must be highlighted in public welfare. < /p >