Children'S Clothing Shop To Pay Attention To 5 Matters Ranging From Site Selection To Purchase.
< p > good location is occupied by others, how to find and find the right place, plus the limited funds, so it looks for some remote places, or sees where the popularity is strong, not selling children's clothing, thinks there is a lot of potential to open shop there, or sees a lot of population in the community, the rent is not expensive, there are bound to be many children need children's clothing, and then shop in the community. Regret is not known until business has been opened, but the loss has already occurred and the tuition fee has been paid. < /p >
< p > clothing is a highly selective commodity, and consumers prefer to buy it, usually to the market where children's clothing stores are concentrated. You can choose the location in the same concentration market, and choose a good old shop nearby. You can also get the popularity of those old stores. Location is an element of good or bad business. It is better not to do it in an inappropriate position unless you have a strong supply advantage. < /p >
< p > < strong > notice for children's wear shop decoration < /strong > < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > shop location < /a > determines what kind of decoration is suitable for sale and what kind of decoration to sell. The brand monopoly category can be directly on the brand container, according to the brand image map decoration, bulk operators need to consider a lot. As the brand awareness of consumers is getting stronger and stronger, children's wear brands will gradually form, and new shops should also consider the long-term. No one will dispute that the same product can be sold in the brand image shop for a good price. If we are not a franchise store, we should also consider borrowing the brand to enhance our image, and we can take out the exclusive brand of the main product to make the store image. < /p >
< p > when decorating, we should not only consider the grade but also reduce the cost. We should also consider increasing the display area of the wall as much as possible. Wallpaper is better than latex paint wall, the cost of Engineering wallpaper is not high, about 10 yuan per square meter. The lighting must be strengthened and the density should be as large as possible. It can be learned from adult clothing stores and shopping malls, and the use of neutral metal halide lamps should be considered as far as possible. < /p >
< p > < strong > notice for children's wear shop: < a href= "http://www.91se91.com/news/index_c.asp" > product positioning < /a > /strong > /p >
< p > children's wear has cartoon, sports, leisure, fashion and so on. What kind of products should be combined with the preferences of shopkeepers, and things that do not like have no confidence to sell. There are many products in the market, so there is no advantage for the novice to sell again. Children's clothing market should do some professional business, high and low grade can be combined with their own and market conditions, when the shop size is small, should mainly be specialized in a certain category; kindergartens and primary schools near shops should consider children over 3 years old and medium and large children, big children can not be loaded Billy too large; community and remote location should be in the middle and high grade low profit sales, but also need to operate products complete to attract customers to visit as many as possible. < /p >
< p > decoration and products are your store cards. What kind of products do you have for sale? Customers will leave a positioning impression when they first visit. According to the demand theory of consumption level, the middle and high grade products can grasp two kinds of people in middle grade and middle grade. < /p >
< p > < strong > matters needing attention in opening children's clothing shop -- opening time and purchase relationship < /strong > < /p >
< p > opening time is best selected in season, and the time of loading is as early as that of peers. If it is opened in the middle and late season, it will be a little bit passive, because children's clothing is usually purchased in the early stage, and children's clothing is wholesale. There are no old customers in the new store, and the same thing is already at a disadvantage of sale. If the wholesalers in the middle and later stages are not lowered, they will be very bad. If the latter must be opened, special products should be sold at a special price to attract popularity and consult with wholesalers for cross season conditions. < /p >
< p > < strong > matters needing attention in opening children's clothing shop -- purchase < /strong > < /p >
< p > there are many problems that can be said about the purchase. I also mentioned a few days ago in the purchase. Here, I want to talk about a few points that need attention. < /p >
< p > 1. must have the main brand products that can be run for a long time. The quality of children's clothing is uneven. Consumers are not satisfied with the quality of many children's clothing products. Parents are buying a brand of clothes for their children. After crossing it, they find the quality is good. When they buy their children, they will not waste too much time and energy, but prefer to buy the familiar brand product directly. Let customers see a brand product directly thinking of your shop, it shows that it has been more successful. < /p >
< p > 2. do not look for the best looking styles. This can take a look at the big brand stores, you will find that they have more popular products, because the popular products are suitable for a wide range of consumer groups, and sales are large. Beautiful and beautiful styles can only be suitable for some people. Simple, generous, comfortable is the mainstream, in recent years, sports and leisure sales are large, indicating the consumption trend. < /p >
< p > 3. must have some kind of flagship product or style. The products are relatively complete in the locals, so that consumers can think of you first when purchasing such products. For example: trousers, underwear, skirt, down jacket, even hat, scarf and so on. Children's clothing products are many, want to do well is not very likely, professional will have vitality. < /p >
< p > 4., we must do more market research, understand and familiarity with the wholesale market before we can do better. Which wholesalers are good at making products or brands must have a good idea. < /p >
< p > when you open a children's wear brand shop, pay more attention to the above views, and then find a suitable brand children's wear to join in the children's clothing market. One is sure! < /p >
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