The Business Skills Needed To Open An Underwear Store
< p > < strong > how to open a lingerie shop? Professional guide shopping < /strong > < /p >
< p > underwear shopping guide is very professional knowledge, which requires the guide not only to master the general shopping guide skills, but also to have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, etc., but also know more about the specifications and styles of products that customers should choose.
In addition, we must learn to grasp the psychology of customers and grasp the popularity of the market.
A very professional guide can win the trust of customers and establish a loyal consumption relationship.
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< p > excellent underwear salesmen need long-term training because they involve a lot of professional knowledge.
Therefore, in peacetime, franchised store operators should make proper personnel reserves, on the one hand, they can prevent the passive management of personnel, and on the other hand, they can avoid possible risk of personnel turnover.
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< p > < strong > how to open an underwear store? Goods and sources < /strong > /p >
< p > < a href= > http://www.91se91.com/news/index_c.asp > underwear product < /a > in the initial design, the designer has spent a lot of painstaking efforts in the style and color of the product, and has also paid much attention to the serialization of the style and the complementarity of colors.
The style and characteristics of the product will show different characteristics and characteristics of the store due to its different internal structure, internal environment and geographical location. In order to effectively reflect the personality characteristics of the brand, it is necessary for shops to learn and share with other manufacturers and related personnel according to the situation of their own stores.
At the same time, we should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve our appreciation ability and display level, and make our own store features.
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< p > the reasonableness of the stock of goods is very important to the franchised stores, and the sale of goods is enough. Too much goods will take up capital and increase the cost.
And many shopkeepers have experienced such a thing: the products that are sold quickly will be broken, and replenishment will not be filled for a long time.
Because the other products that you sell are likely to sell well, and the manufacturers will get a process after getting the information and organizing the supplement.
This requires shopkeepers to enhance communication with manufacturers on the one hand and ensure timely feedback of information. On the other hand, they strengthen their ability to predict sales of products, whether a new model conforms to the consumption habits of the local market, and how their sales prospects are to be grasped.
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< p > < strong > how to open a lingerie shop? Image and < a href= "http://www.91se91.com/news/index_c.asp" > promotion < /a > /strong > /p >
< p > because of the short development time of underwear industry and the lack of mature business atmosphere, many interior stores now pay much attention to the image of shops, especially in details.
For example, if a customer enters a boutique like a five star hotel, he will feel different about shopping. The price is higher here, no less than a href= "http://www.91se91.com/news/index_c.asp" > discount < /a >, they are also easy to accept; if they find that mops and buckets are put in the fitting room, or if a corner of the poster is scratched and hung there, they will feel differently.
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< p > the same promotional means, some people operate well, some people are very poor, and others are always trying to make a plan to make a startling idea to become famous! < /p >
< p > some shopkeepers have experienced such a situation: when the discount is good, no one is patronized after the original price has been restored. They also come to the shop to analyze and buy again! How to open the underwear store? There are often no discounts, some people complain, analyze and complain, and even lose many old customers.
This is the obvious consequence of not handling the negative effects.
This requires the production of publicity and atmosphere layout to do a good job, in the promotion of promotion to find a "suitable" reason, emphasis on the promotion of the conditions (such as festivals, shop celebrates, over season treatment, etc.), at the same time, the layout of the shop is required to highlight the promotion of the atmosphere, and the normal price sales are quite different, the greater the difference, the smaller the negative impact.
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< p > < strong > how to open a lingerie shop? Manage well the financial resources to get the money into the market < /strong > < /p >
< p > a shopkeeper's account, a clerk's account, a manufacturer's account.
At the end of the month, the shopkeeper will check accounts with the manufacturer according to the actual receipt and the actual freight ledger, and at the same time, check the accounts with the shop assistants according to actual receipt, actual pportation, sales and actual inventory.
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< p > as far as the price policy in sales is concerned, it can be clearly stipulated that the unified retail price should be implemented in line with the manufacturers.
How to open an underwear store? Or give a limited discount.
For example, you can give the minimum 15% off rights, but the premise is that the total sales must be more than 80% of the total monthly sales.
In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.
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