Wenzhou Shoe Companies Embrace The Integration Of Water Testing Business Integration Advantages

< p > < strong > Baotuan development < /strong > < /p >

< p > > strong > multi brand store has obvious advantages < /strong > < /p >

< p > the broadband Road near Wuqiao road is a "business circle" formed by the "retreating into three areas" in the industrial area. It concentrates on the discount stores such as Kangnai (Kangnai store) and the "good bird" and the genuine shops, and the business atmosphere is increasingly strong.

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< p > the life style integration store of three point water and the old cars, Puli and other brand associations are located in the middle part of the broadband road section. The appearance of the store is a unified "tyrant gold" color, showing the atmosphere of fashion.

When entering a store, the three brands are distributed in different regions, which are interlinked among different regions. Walking in them is like shopping in the mall.

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Huang Meili, director of marketing for children's clothing at P, said that the multi brand integrated store focused on the products of children's clothing, children's shoes, leather shoes, leather bags, underwear and other rich (exclusive store) products, so customers had more choices to shop and could stay longer. In addition, there were additional services in leisure shops and VIP members in the integrated store, such as shoes and beauty care and care services launched by stores, so that customers could have a better shopping experience.

In addition, the shop operators are uniform in their style of dress and shopping settlement.

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Chen Zhonghuai, chairman of three o'clock children's clothing, said that the innovative attempt of the retail channel of three point water is mainly launched in the multi brand integration and membership experience, which aims to enhance the customer shopping experience by strengthening the after-sales service, rather than taking the discount line of P.

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< p > < strong > breaking the bottleneck < /strong > < /p >

< p > < strong > enterprise concept needs to be updated < /strong > < /p >.

< p > at present, the business environment of Wenzhou shoes and clothing brand enterprises is like this: large shopping malls have a high threshold and high operating costs; the bustling area shops are expensive and small; and the low price of e-commerce channels brings challenges to traditional stores.

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"P >" Chen Zhonghuai said that in recent years, the footwear "discount wind" prevails, and the enterprise's gross profit has shrunk.

On the other hand, the operating expenses of enterprises are increasing.

This makes enterprises face more and more pressure and profits are becoming more and more difficult.

Therefore, small and medium-sized brands of shoes and clothing urgently need to adjust their thinking, and try to find ways to enhance brand profitability.

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< p > this time, the three point water led the opening of the integrated store, and gave the brand to support the store location, decoration, salesperson recruitment and training, operation and management, sales system, VIP membership system and other hardware and software.

Other brands are equivalent to the "trusteeship" in the form of cooperation with the three point water.

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< p > Chen Zhonghuai said that the brand must join hands, of course, there must be a common desire and idea.

In today's market situation, enterprises are better than single teams to develop together. The resources of each brand can be integrated, and the complementary and sharing of resources will surely result in a 1+1 greater than 2.

Therefore, the mentality of an enterprise must be changed.

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< p > Chen Zhonghuai believes that the opening of this integrated store is an attempt at three point water. It is not necessarily that this brand combination is the best.

Perhaps, in the future, three o'clock water will jointly open shop with other children's industries to enhance the retail cluster efficiency.

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< p > < strong > commercial trend < /strong > < /p >

< p > < strong > mass brands avoid high rent < /strong > /p >

Zheng Chenai, President of the Wenzhou clothing trade association, said at a survey meeting of government departments in early 2013 that the consumption of clothing market gradually became rational in the year of 2013, and that the products with high popularity and high cost performance would have market prospects.

How to reduce the cost of commercial operation is the key point when garment enterprises increase their operating costs.

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Less than P, not long ago, three point water closed a shop in the urban area of LV Pu Wen Di Road business district.

"The rent of the store is too ridiculous.

Children's clothing is not a high value-added product, which can afford such a high rent.

Talking about the reason for the closing of Wen Di shop, Chen Zhonghuai felt a great deal of emotion.

It is reported that at present, the location of the location is about 25 square meters, and the annual rent is 250 thousand yuan, which is equivalent to 10 thousand yuan per square meter annual rent.

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< p > Chen Zhonghuai thinks that the commercial trend in the future is that after the sale of public goods, the prosperous business circle will be gradually avoided from the high rent and high cost to the next level, but the quality and service of the products will not be discounted.

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This trend, as judged by Chen Zhonghuai P, is beginning to show itself this year in the retail sector of footwear industry in our city.

In recent years, clothing brands like Jordan, good bird, and East Mongolia have launched retail outlets like "factory outlet stores" near their own factories to reduce the cost of brand products entering the prosperous business circle.

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Below P, the pricing rate of clothing products in shopping places such as shopping arcade in prosperous business areas is 7 to 8 times, that is, consumers should pay for high rent shops, and at the same time limit the profit margins of brands.

Therefore, the industry believes that the mass brand pfer to the secondary business circle for consumers, there is also a more affordable shopping place.

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