• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Depreciation Of Foreign Currency Affects Adidas's Sales Revenue By 6%

    2014/5/9 16:49:00 28

    Foreign CurrencyMetamorphismSports Brand

    < p > although the domestic sports brand encountered cold winter, Adidas's sales revenue in Greater China still kept increasing. However, by the depreciation of foreign currency, compared with the sales revenue of 3 billion 751 million euros in 2013, Adidas's sales revenue decreased by 6% to 3 billion 533 million euros in the first quarter of 2014. < /p >
    < p >, Adidas explained that "currency exchange has a significant negative impact on the sales revenue settled in euros". < /p >
    < p > "from our first quarter financial performance, we can see that the opening of 2014 is challenging as we have expected. Our strategic changes in Taylor Adidas golf products and the negative impact of currency convertibility have erased strong performance, especially in emerging markets and private retail businesses. Herbert Heiner, chief executive of Adidas group (HerbertHainer), pointed out: "although we still need to be alert to the trend of currency exchange rate and its impact on our financial situation, I am looking forward to strong performance in the second quarter, and on this basis, the group will enter a sustained and dynamic growth period". < /p >
    In the first quarter of 2014, Adidas's gross margin dropped by 1 percentage points to 49.1%. P Adidas believes that the reasons for this situation are: the more unfavorable hedging rate, the lower profit margins of the Taylor Adidas golf products caused by the strategic changes in the product and delivery cycle, the negative impact of the depreciation of foreign currencies and higher input costs. It is understood that sales and gross margins of Adidas products have been negatively affected by the apparent depreciation of the Russian rouble against the euro and the US dollar. < /p >
    < p > besides, due to double-digit decline in sales of Taylor Adidas golf products, Adidas's other business revenue has decreased by 27%. In this regard, Adidas explained that "mainly because of the strategic transformation of Taylor Adidas golf products, so as to readjust key shipments, products and launch cycle according to market demand pattern." < /p >
    < p > in the first quarter of 2014, the net income of Adidas based on shareholders declined from 308 million euros in 2013 to 204 million euros, equivalent to a 34% decline on the basis of last year's sales. < /p >
    < p > data show that Adidas's sales revenue in the first quarter of 2014 in North America, other Asian markets and Latin America declined year-on-year. Adidas has achieved 5% sales growth in Greater China. < /p >
    Gao Jiali, ColinCurrie managing director of Adidas group, said: "sound financial performance continues to support our healthy growth." P Since we launched the "2015 way" strategy three years ago, we have strengthened our position in all key categories and expanded our retail business nationwide. This is a solid start for Adidas to achieve a bumper harvest year. Later this month, we will launch the largest football publicity campaign in history ever since the FIFA World Cup 2014. < /p >
    In addition to P, Adidas believes that the extremely high exposure rate and the expanding retail network in the rapidly developing emerging markets will also have a very beneficial impact on sales revenue. The company expects that gross margins will increase to 49.5% to 49.8% in 2014 (49.3% in 2013), while Adidas also predicts that "gross margins will increase in most sectors". < /p >
    • Related reading

    The Upcoming IPO Matching Rules Are Expected To Open The Initial Declaration Window.

    financial news
    |
    2014/5/9 9:09:00
    9

    Cold Thinking After The Establishment Of "Private Banking Fever"

    financial news
    |
    2014/5/9 8:28:00
    10

    人民幣匯率收漲近兩百點

    financial news
    |
    2014/5/8 16:37:00
    20

    余額寶繳存款準備金 誰最可能發生危機

    financial news
    |
    2014/5/8 13:39:00
    28

    Rapid Development Of Offshore Renminbi Business In Singapore

    financial news
    |
    2014/5/8 11:30:00
    22
    Read the next article

    2014 Mini Skirts Return To Fashion World

    The news of the return of miniskirt may arouse some cheers, but some people will also complain. All kinds of mini skirts -- modern style, flirting, lively, athletic or even formal in 60s -- are giving shorter and shorter signals to skirts. Now let's take a look at the latest fashion with Xiaobian.

    主站蜘蛛池模板: 日本护士xxxxwww| 内裤奇缘电子书| 亚洲欧美日韩成人一区在线| 亚洲精品蜜桃久久久久久| 久久久无码精品亚洲日韩蜜臀浪潮 | 国产精品自产拍高潮在线观看| 另类视频第一页| 久久桃花综合桃花七七网| 2020国产精品自拍| 特黄一级**毛片| 樱桃视频影院在线播放 | 久久99精品久久久久久不卡| 免费在线色视频| 欧美成人精品高清在线观看| 天天操天天干天天射| 又黄又刺激视频| 久久99精品国产一区二区三区| 色视频www在线播放国产人成| 日韩欧美高清视频| 国产欧美综合一区二区三区| 亚洲日本久久一区二区va| jizz免费在线影视观看网站| 美女网站在线观看视频免费的| 日本卡三卡四卡免费| 国产成a人片在线观看视频下载| 亚洲一区二区三区在线网站| 永久免费在线观看视频| 欧美日韩亚洲另类| 国产色无码精品视频免费| 亚洲精品乱码久久久久久蜜桃| av在线手机播放| 特级毛片A级毛片100免费播放| 国产青草视频在线观看| 亚洲乱妇老熟女爽到高潮的片| 香蕉网在线播放| 日韩欧美国产精品| 国产69精品久久久久777| 中文字幕日韩精品一区二区三区| 色妞www精品视频观看软件| 无码中文字幕日韩专区| 国产69精品久久久久777|