Home >

Foreign Trade Shrinking Domestic Demand Market Pressure Guangdong Foshan More Than 80 Children'S Clothing Brand Exhibition, Hold Together To Warm Up

2014/5/10 10:28:00 244

??? 日本語 Fran?ais English 中文

> a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the market is in a doldrums. The Foshan children's clothing industry, which contributes 1/3 of sales to the National Children's wear market, has also been affected. To cope with the "cold winter" of the industry, 6 days, the first three day children's wear brand exhibition jointly launched by Foshan children's wear brand group opened in Foshan. This is the first time that Foshan children's wear industry has launched a "tug of war". A total of more than 80 children's wear brands have been exhibiting, attracting 50 thousand domestic and foreign buyers. According to relevant personages, the children's clothing industry in Foshan is looking forward to the spanformation and upgrading of the industry in the new mode. Under the environment of shrinking foreign trade market, we are aiming at the domestic market which is not yet saturated. 
 strong > foreign trade shrinking domestic demand market pressure /p >
 "although the second child policy is good, the children's clothing industry in Foshan is still under pressure." At the Foshan children's wear brand exhibition in Guangdong, Foshan's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > executive vice president of the apparel industry association Wu Hao Liang mentioned in the interview that the clothing industry in the first quarter of this year began to bear more pressure on the garment industry, including children's clothing. "The shrinking foreign trade market and the change of the RMB exchange rate have led to the fact that domestic clothing no longer has price advantage, the foreign trade orders in the first quarter have dropped by 30%, and the order situation in the domestic demand market is not ideal." 
 for this reason, Mr. Liu, who is engaged in children's clothing business in Foshan, admitted that although "every enterprise is different, but the foreign trade market shrinks obviously, coupled with the labor pains brought by Foshan's industrial spanformation period, such as the relocation of production sites, brand upgrading and so on. Last year, the overall sales were affected, with a decline of 3 to 4 percent." He also mentioned that orders for the first quarter of this year were very bad. 
 it is reported that 1/3 of the children's clothing sales in the national market come from Foshan, which is a gathering place for children's clothing industry. At present, there are more than 6000 children's clothing enterprises in Foshan. Among them, there are many famous brands such as Karl Fetter, funny and odd. 
 "however, children's clothing enterprises in Foshan are built on the basis of foundry or low-end products. When the foreign trade market shrinks, the domestic demand market is turned to face fierce competition. Wu Haoliang thinks, "when doing foundry, the profit will be 8%-10%, which can not withstand the rising cost of manpower in recent years. If we turn to be a brand, the profit can reach 15%-30%, and the industrial spanformation is imminent." 
 brand exhibition mode, pull order > /strong > /p >
 by the first quarter sales slump, Foshan's < a href= "http://www.91se91.com/" > children's wear < /a > enterprises are unable to sit still, hope to bring the industry's turning point through the new mode, children's wear brand exhibition is a good try. 
 the new express reporter saw on the scene of the children's wear brand exhibition. Agents from all over the country were shuttling in the exhibition hall, exchanging with the brands, selecting the goods and stocking it for autumn and winter. Mr. Zhang from Xi'an is an agent who has worked for many years. He laughs, "it is indeed a good thing to have access to the main brand of children's clothing in Foshan once in a while." However, he admitted that the entire clothing market, including children's clothing, is weak, and consumers are sensitive to the style and price of the products. "We need to pick the goods carefully." 
 according to the relevant responsible person of the brand exhibition, about 10000 agents were admitted on the first day of the exhibition, and 95% of the exhibitors received orders for payment. "The highest heard of orders reached 4 million yuan, and the joint exhibition is expected to bring 20% growth in autumn and winter orders this year." It is reported that the entire joint exhibition attracted about 50000 precise customers, including international buyers, excellent domestic and provincial agents, well-known chain buyers and super buyers. 
 the Foshan children's clothing association told the new express reporter that at present, the high inventory situation also exists in the children's clothing industry of Foshan. "It is because there is no linkage platform with the customers before, resulting in incorrect positioning and blind production, hoping to improve efficiency through brand exhibition." At present, the brand joint exhibition can bring the sharing of customer resources to enterprises, and reduce the cost of ordering orders and receiving customers in batches. In the future, I hope to purchase three orders annually in spring, summer, autumn and winter. 
 in addition, the brand group is also trying to expand the channel with the new mode. Collective "electric shock" is an example. It is reported that more than 6 of the children's wear brands have their own stores on Alibaba or Taobao, and wholesale orders and retail sales have brought incremental sales to the enterprises. 
 upgrading of industrial clusters /p >
 spanformation is trend .
 in fact, the situation of children's wear in Foshan is even more serious, not only under the pressure of weak consumption, but also from the spanformation of Foshan children's clothing industry. 
 the new express reporter learned that Foshan children's clothing production level, enterprise scale, production and sales volume are among the top in the National Children's clothing industry, and have strong supply chain resources, which also occupy a great advantage in raw materials. For example, the knitting industry of Foshan Zhangcha town knitting City has become the largest and most famous knitted fabric producing area and knitted fabric distributing center in the country. However, Foshan children's clothing has not been able to lead the country, and has lost the advantage of the market. 
 "this is mainly due to the backwardness of the industry." Mr. Liu, who is doing children's clothing business in Foshan, analyzed that children's clothing in Foshan was mainly aimed at the low-end market. With the increase of consumption demand, the production environment, equipment and products of the industry no longer meet the demand. "This will naturally fail in the competition." He believes that the spanformation of the industry requires changes in the thinking of enterprises, to do quality, brand of high-end products. 
 Wu Haoliang believes that the escalation of industrial clusters is due to cost. Many low-end factories can not ignore the pollution of the environment during the production process. When they move out, the original equipment of the enterprise should be changed completely. "The cost of relocation and land selection, plus the cost of manpower and so on, will increase year by year, and the cost will be very high." From foundry to private brand, there are many early investments, and brand development also has a certain incubation period. "The next five years will be a period of spanformation."