Well Known Sports Brands In China Are Developing Well.

Recently, the order data of Lining, a domestic sporting goods giant, showed that the amount of orders for product dealers increased by 31.6% in the second quarter of 2009 compared with the same period last year. The average retail price of footwear products increased by 10.2%, the number of orders increased by 18.9%, the average retail price of clothing products rose 11.8%, and the number of orders increased 18.8%.

Anta, a Quanzhou brand Anta, is also the first line brand of sporting goods in China. In 2009, it announced the second quarter's order meeting in Hongkong. The amount of orders in the second quarter increased by more than 30% over the same period last year.

The average price of its products has become an important driving force for Anta's sports growth. The average price of footwear and clothing has increased by about 6.5% and 10% respectively over the same period, and the order volume has increased by about 15% and 23.5% respectively.

Ding Shuibo, chairman and chief executive officer of XTEP international, recently held a performance press conference in Hongkong, saying that the footwear products and clothing products in the first half of the year have been increased by 9% and 16% respectively, and the retail price of products in 2009 is expected to increase by 5%-10% again.

He disclosed that the order of 2009 spring has just completed, the order amount increased by 40% over the same period last year.

Ding Shuibo also said that the company will produce 210 million yuan for additional production lines and new shop renovation.

Due to the impact of the financial tsunami, the shoe industry in China has started a "collapse tide". A large number of shoe enterprises which mainly rely on the "three to one supplement" processing trade have been shrinking or interrupting due to the large number of foreign orders.

In the short term, it is seen that many export-oriented enterprises are seeking pformation, relocating the target market to the domestic market, trying to make breakthroughs in the domestic market, so as to achieve the purpose of "levee levees".

However, when the foreign trade enterprises turn to the domestic market, they have to face various problems such as the establishment and promotion of their own brands, the re distribution of marketing networks, the circulation of funds, and the market competition.

By contrast, enterprises already firmly rooted in the country and mature in brand are much more relaxed.

Yang Jing: editor in charge