Four Principles And A Collocation Criterion For Clothing Store Display

< p > managers of many stores, even managers of sales departments, do not pay enough attention to sales data. They do not know which important indicators and information to be calculated and analyzed. While some stores find out a lot of data, they only have data for data and handle many reports every day. They are superficial and do not analyze, and do not make targeted improvement actions. As a result, shop personnel are dealing with various kinds of reports every day.

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< p > KPI (KeyPerformanceIndicators) is an important tool in store sales management. It is a key indicator to feedback the store's business status, and is an important basis for analyzing business and developing business and improving actions.

Finding and utilizing key indicators can focus on store sales management and solve the sales problems with half the effort.

Transforming indicators into improvement actions is one of the core competencies of store managers.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a > analysis.

This is the most basic and intuitive data in the business analysis of shops.

According to the analysis of the product's salable and unsalable products, it has direct guidance for ordering and replenishment.

Based on this data, the store manager should check the stock of the best-selling products, make stock safety lines, and prepare for replenishment; at the same time, understand the reasons for selling well, prepare alternatives for the best-selling items with insufficient stock; prepare sales promotion for unsalable goods; review whether the causes of poor sales are related to display and sales skills of employees, so as to formulate corresponding follow-up actions.

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< p > < a href= > http://www.91se91.com/news/index_c.asp > classification sales > /a > sales account.

The analysis of sales proportion and inventory ratio of different types of products can help stores understand the combination and sales of all kinds of goods, so as to make a judgement in ordering, assembling goods and promoting sales. It can also compare the sales proportion between our shop and other stores by this index, and we can know the characteristics of our store's sales and understand the consumption orientation of the store or the consumers in this area.

The store manager should rearrange the next order combination according to such indicators, consider strengthening sales promotion and presentation in the store with a lower proportion of sales, and selling different types of products to control and enhance the reasonable distribution of overall sales and inventory.

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< p > > the above two categories < a href= "http://www.91se91.com/news/index_c.asp" > index < /a > is the most basic and important index in business analysis, and is also the most instructive data for sales management.

Of course, other indicators, such as product sales cycle, year-on-year, annulus and other data, can also guide shops to determine whether they are out of stock, the pressure on prospective inventory, and find out the influencing factors of business change.

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< p > many shops attach importance to the above indicators of products and sales, and often neglect important indicators related to their sales skills and operational arrangements. These indicators can help shop improve their skills and operational efficiency, and formulate key plans for daily management improvement.

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< p > the number of single pactions.

This index refers to the number of customers buying each paction, that is, the index of additional sales.

It enables the store to understand the situation of goods matching and sales, to grasp the customers' consumption psychology, and to understand their skills of additional sales and collocation.

After calculating this indicator, the store manager should check whether the display is in line with the goods, adjust and replace the location of the goods, place the best matching products in the near location, review whether the promotion policy can encourage and attract customers to buy more, and pay attention to observe whether the employees can take the opportunity and appropriate skills in the paction process to recommend more to customers.

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< p > the average unit price and the single paction volume of the product.

Such indicators can reflect the price orientation of consumers in shops or regions, as well as the sales skills of shop staff.

The store manager must constantly review the index, increase the number of products within the average unit price, review the display location and matching of products at different prices, pay attention to customers' objection to product prices, and how to sell high priced products by instructor staff.

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< p > the indicators that reflect the sales skills and operational management effectiveness of employees include the success rate of trial wear, the rate of loss of goods and the comprehensive efficiency.

For all indicators, store managers need to know the cycle of calculation and review, or daily, or weekly and monthly.

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< p > we need to point out that any key indicator of business performance is a result of the fact that the completed business can not respond to the future business that may be lost.

Only at the scene can employees' performance and business opportunities be discovered.

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< p >, therefore, retail managers can not only analyze data in front of the computer, but make decisions on business improvement only according to the data reported by the shop, and have to go deep into the scene to improve business performance to the greatest extent by improving sales and service process.

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