Brand Recognition System Under Brand Marketing Management

< p > > a href= "http://www.91se91.com/news/index_c.asp" > brand identification < /a >: brand managers want people to view this brand.

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< p > brand identification: brand managers want to create and maintain associations that can cause people to have a good impression of brands.

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< p > brand > a href= "http://www.91se91.com/news/index_c.asp" > recognition system < /a >: the realization system of brand identity.

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< p > characteristics: combining the driving factors of brand image with the external communication function of CI, we will establish a comprehensive brand identification system based on the establishment of brand identity system and the establishment of brand identification system, providing the most guiding basis and the most abundant communication resources for brand communication.

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< p > but the system is relatively large. We do not have the financial resources and need to communicate clearly and clearly. Which part should we focus on? We should focus on spreading our advantage, that is, our brand positioning.

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< p > but brand management is a long-term project. Few years, many decades or even hundreds of years. In such a long time, we must have a core thing - the essence of the brand, and all communication activities must be carried out around this essence. With the passage of time, the brand communication and even the brand image must be changed according to the development of the society. But with the essence of this brand, we can change all the time and make the brand assets well accumulated.

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The spread of < p > a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > is to reflect the brand image on all communication tools.

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The spread of brand P includes many aspects.

In the theory of integrated marketing communications, which emerged in the 1990s, all marketing activities are regarded as communication activities.

From product, product packaging to advertising, promotion, public relations, corporate image and so on, are regarded as brand communication activities.

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< p > each of them contains many aspects, such as sales promotion, promotional products, promoters, terminal POP, store atmosphere, curtain, balloon, etc. the corporate image includes the basic image elements of the enterprise's name, logo, color and so on. It also includes the specific application of these basic elements, such as company flags, vehicles, staff uniforms, business cards, and so on, including the business people (from general manager to ordinary employees). These should be regarded as the means of communication and effective use of brand image.

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< p > finally, we must closely follow the brand status, ensure that the brand strategy is well implemented and ensure the healthy growth of the brand.

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