Beijing East Road Was Oversubscribed On The First Day.

< p > May 13th, sources said on Monday that Jingdong is currently considering raising up to 1 billion 700 million US dollars in the Nasdaq stock market through the initial public offering (IPO).

According to the valuation of the issue, the market value of Jingdong mall will reach US $24 billion.

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< p > it is reported that the global investor roadshow of Jingdong mall began on Monday.

During the roadshow of Jingdong mall, the investment fund was very enthusiastic about the new share subscription of the company. Only the US technology fund's subscription to Jingdong mall has exceeded the total issue amount.

In addition, Chinese investors, international long term funds and sovereign wealth funds also participated in the initial public offering of new shares in Jingdong mall.

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< p > > the first public < a href= "http://www.91se91.com/news/index_c.asp" > < /a > > 1 billion 700 million of the capital city mall, which makes Shanda's 2009 fund raising record of Chinese concept stocks outsmart, but will soon be replaced by rival Alibaba group.

Alibaba group submitted a prospectus last week, and the market expects it to raise up to $20 billion through IPO in the US stock market.

Investors' interest in China's online retail industry comes from the recent prospectus submitted by Alibaba group, which is also helpful to the initial public offering of "a href=" http://www.91se91.com/news/index_c.asp "Jingdong mall" /a.

In the two week roadshow, Jingdong mall will focus on the differences between the two companies' business models.

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Different from the business mode of "P" and "a href=" http://www.91se91.com/news/index_c.asp "Alibaba < /a > eBay, Jingdong mall is more like Amazon, running its own storage center and selling goods directly to consumers.

According to sources, the Jingdong mall stressed three things in the roadshow.

First, the strength of the company in the field of mobile e-commerce; second, the relationship with Alibaba group's rival Tencent; and third, its logistics network.

According to sources, the idea of Jingdong mall is to persuade investors to hold shares of Alibaba group and Jingdong mall instead of choosing between them.

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< p > the value of Jingdong mall is 0.7 times to 0.8 times the sales expected in 2015, and 1.2 times that of Amazon, according to the price range of initial public offering issued last Friday.

The final issue price of Jingdong mall will be determined in May 21st and will be traded in May 22nd.

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< p > market analysts believe that after establishing relations with the two most popular social application owners in China, Jingdong mall has more advantages than other competitors in the field of mobile e-commerce.

Tencent bought 15% of Jingdong mall this year to support its position in the field of e-commerce.

With this paction, Jingdong mall can reach hundreds of millions of potential consumer groups through Tencent's WeChat and QQ applications.

Jingdong mall also signed a strategic cooperation deal with Lenovo this month.

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< p > Jingdong mall revenue increased by 67% in 2013.

But unlike Alibaba group, Jingdong mall has yet to make profits.

Jingdong mall and Alibaba group adopt non-traditional management structure.

After the IPO, the appointment of directors of the Alibaba group board will be held in the hands of 28 partners, 6 of whom are not employees of Alibaba group.

Liu Qiangdong, founder of Jingdong mall, will use only 5% of the shareholding to control the company.

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