Fuzhou Underground Shopping Malls Recession, Can The Underground Complex Of Wanbao Business Area "Break The Ice"?

Count the existing commercial layout of Fuzhou. Market The development is not optimistic. People in the industry say frankly that underground shopping malls in May 1 square, railway station, Guan Ya square, Shi Mao and other places, "no underground shopping mall is successful, generally low-end and potential single". The completion of the Wanbao underground complex is expected to be completed in February 2016. Can the underground shopping mall break the ice? Can it become the leading brother in the underground shopping mall in Fuzhou? Yesterday, the reporter interviewed many people in the industry for his pulse.

Construction: Industrial Road needs partial closure for 3 months.

Yesterday, reporters from the project investors in the joint defense Bo learned, Wanbao civil air defense complex, and strive to start construction at the end of May, plans to complete in February 2016.

According to the introduction, the project adopts reverse construction method. The above roof construction is carried out first and then the construction below the roof. It is reported that during the construction period above the roof, the partial closure of the Industrial Road Wanbao section and its surrounding area for 3 months (from the end of August to the end of November) will be carried out. Prior to this, the construction side will build a 12 metre wide temporary road on both sides of the Industrial Road, and set up motor vehicles and non motorized lanes to ensure the traffic of vehicles and pedestrians. It is reported that the ground roads will be fully restored by the end of January 2015.

In addition, many people are very concerned about this. Wanbao After the completion of the civil air defense complex, will the Wanbao flyover and the Baima River Bridge remain? In this regard, the project leader told reporters, "the Baima River flyover is being demolished and built, but the Wanbao flyover will not be demolished. At present, it has not yet been finalized. It depends on the final construction."

Positioning: creating the "bond" of Wanbao business district

During the interview, the reporter learned that the Wanbao civil air defense complex will seamlessly connect with the subway station hall, Vientiane square and Baolong city square, and interconnect with the three Red Star Mei Kai Long and Suning Plaza to make it an integral whole and enhance the scale effect of the business. According to the project investor's plan, the project will suit the local conditions and become the core link of Wanbao business circle.

It is understood that in the next two or three years, the big Wanbao business circle will gather Vientiane square, Baolong city square, three red star, McLean, Suning Plaza, central Fifth Street, Wanbao underground commercial street and Huarun the Mixc seven commercial clusters, with a commercial volume of more than one million square meters, crowning all the Fujian.

Observation: compared with previous underground shopping malls, human traffic is the biggest advantage.

The commercial prospects of the Wanbao civil air defense complex are highly regarded. However, we have detailed the layout of Fuzhou's existing commercial layout. Underground shopping centers include Wuyi Square, railway station, Guan Ya square and Shimao, but the development is not so good. The underground shopping mall on May 1 square is just like a small commodity city. The first railway station, which started in December 2006, has been renamed several times. Now, the location of Taobao city is far away from its original expectations. The Plaza of Guan ya, launched in December 2007, feels sad. The Shimu department store, which debuted in January 2010, staged a "silent flower and water flowing" mime, which is now renamed "Shimao star earth".

"So far, no underground shopping mall in Fuzhou has been successful, generally low-end and strong." Zheng Linlie, manager of Chaoyang real estate business investment operation Department, told reporters that the price of Baolong one floor is 800~1600 yuan / square meter, while Baolong's negative level has shrunk to less than 200 yuan / square meter at the moment, and only a 40~50 yuan / square meter left in the market price.

Lin Jiande, vice president of the Fujian Provincial Association of Commerce and trade, believes that the advantage of Wanbao underground street is that unlike the underground shopping arcade in Fuzhou, the underground shopping mall in Fuzhou has not been able to attract passengers, Wanbao underground and South Street underground. The double blessing of subway traffic and its mature business circle is undoubtedly more room for development. For example, the popular front line around the Chinese Plaza is Guangzhou's first underground shopping mall supported by subway passenger flow. Now it has become an underground shopping paradise for young people in Guangzhou.

Lin Jiande believes that through the rational development of underground space, to ease urban space constraints, improve urban functions, in line with the overall urban planning and urban development strategy requirements, such projects will be more and more in Fuzhou in the future, need Wanbao, South Street with a good head.

The upper level of the above investment project also told reporters that not all underground shopping malls were on the low end line according to the civil air defense projects developed by the company before. According to the plan, Wanbao underground commercial street is about 100 thousand square meters. Shopping Catering, leisure, entertainment, tourism and other diversified functions, to meet the one-stop shopping needs of the public at the same time increase experiential consumption, and strive to build the largest underground complex in Fuzhou.