Smart T-Shirt And The Return Of Jobs's Enemies

After landing at Israel at four a.m. yesterday, finishing at the hotel, it started at 8:30 a.m. with the rest of the world. Wear The exchange of equipment entrepreneurs lasted until 8 o'clock in the evening, so Miu uncle now made time to sort out the essence of the day. Long wait.

Some classmates asked, what kind of activity is this? How does it look so dense? This is a brief introduction to the background. This Miu uncle's participation is the seven week of the intelligent hardware inspection week jointly designed by Ying Dao company and Cheng Lingfeng's "private director exchange". It will organize entrepreneurs in the Internet and hardware field of China to exchange and interact with Israel, a "pioneering country", with wearable device entrepreneurs, opinion leaders, venture capitalists and senior government officials from all over the world, and attend the wearable technology conference.

This high-end business survey itself is also a pioneering project. Miu uncle has seen some companies in China doing it. Ying Road has previously organized a week of theme business visits in London, Japan and Israel. Entrepreneurs such as Wang Shi, Zhou Hongyi and Sun Zhenyao have participated. The basic form is a high-density exchange and discussion between domestic entrepreneurs and founders, investors and government officials and members of a specific industry in a foreign country. In this business group, there are also executives from Ali, Tencent, 360, every day, the tour network and other Internet Co executives, as well as intelligent hardware business, traditional household appliances, hardware marketing network and other companies.

Deng Yaping, the founder of the British road, was previously a senior executive of Chinese entrepreneurs. He was affiliated with Zheng He Island, Liu Donghua, entrepreneur Niu Wenwen, Zheng Zhi Academy Zhang Gang, tiger sniffing net Li Min and Cheng Ling Feng's "pregnant peak" private director. The entrepreneurs of this department are characterized by strong connections in the corporate world, driven by various media experiences, forming platforms and accumulating their potential energy. This is not an advertisement. Old friends know that Miao uncle is very concerned about the transformation and upgrading of the media industry. The Department of Chinese enterprises is a very important research object in this subject. When the opportunity is ripe, Miao uncle will dissect them to the national media colleagues for reference. )

The business investigation team needs to be reported along with the group. Deng Yaping and Li Min are old colleagues, so this group's report personnel are generally recommended by the tiger sniffing net. Miu uncle was selected by the readers at the end of last year as the author of tiger sniffing in 2013. He caught up with the latest report. OK. Next, Miao uncle collate the first day of Israel intelligent hardware inspection week.

Why is smart T-shirt so tight?

First of all, the OMSignal chief experience officer, Kirill Gertman, is talking with Chinese entrepreneurs. OMSignal is a smart wearable device company in Montreal, Canada. clothing The reservation has already been started.

Gertman introduced the function of intelligent T-shirt. It can monitor the breathing, heart rate, vital capacity, walking number and heat consumption of the wearer in real time. clothes A Bluetooth small black box is sent to the phone to display and store. A small black box can only be purchased by one person, and it can be used in conjunction with a number of smart T-shirts at a price of $140. Smart T-shirts are priced from 109 to 89 dollars, depending on the difference between long sleeves, short sleeves and sleeveless. Apart from the cool appearance, T-shirts can be machine washable and powerful. Gertman said that machine washes 50 times. Miu Shu tells you with rich life experience that hand washing is healthier.

Unfortunately, the current intelligence T - shirt Only men's money was introduced. Marceau, Marceau of the company, told Tech Crunch that men do not have a high demand for fashion, and women obviously demand more personalized fashion design. CEO For the first batch of products, OMsignal plans to focus on technology while maintaining simple design, SO... (female readers, do you know what is called no Zuo no die?)

The architecture of intelligent T-shirt consists of four layers. The first level is Bio-sensing Garment (bio sensing clothing); the second level is Bio-Signals, bioelectrical signal; the third level is Open Platform; according to the second level signal collected from the first level, we calculate the breathing, heart rate, vital capacity, walking mileage and other motion data; the fourth level is Actionable Insights, the interactive operation layer, at present, we view and record all kinds of data from the smart phone.

The reason is to choose clothing as a measuring platform. Gertman explains that the bracelet may be forgotten, and when the watch is moving, the other wearable devices will always be "not worn". "But you can never wear clothes", so this is a choice that can be followed whenever and wherever possible. Moreover, in the continuous detection scenario, the power of Bluetooth black box can support 30 hours; if intermittent movement, the power consumption will last longer.

Gertman himself is wearing this T-shirt to give you a lecture. He also sends his cell phone to the big screen to demonstrate various indicators in real time. Mian uncle took a fitting from him. It was thick and solid. It was too tight.

However, Gertman also admitted that at present, the price and appearance of the clothes are more focused on some specialized market segments, such as fitness, skiing, running and other sports scenes, and the background programs have developed subdivision functions according to these scenes. For example, some people are used to push barbell and breathe fast when jogging. These are bad habits. After detecting the change of breathing frequency, APP will give corresponding hints to the exercisers, thereby gradually cultivating users' health habits and forming dependence. With the approval of government departments such as FDA, the smart T-shirt can access the medical system, transmit the user's signs to doctors, monitor and prevent the occurrence of some diseases.

The core secret of smart T-shirt is what people are most interested in is how to detect the signs of clothes. Germent does not elaborate. It just introduces that there are several experts in fabric and fiber optics, and a medical expert who specializes in various kinds of medical tests.

But fortunately, there are also masters in the Chinese regiment. Mr. Gao of Shenzhen sees that uncle Miao is suffering from clothing. It is not a design problem (of course not a weight loss problem), but rather close to the skin to detect bioelectrical signals. The way to connect the clothes to the black box of the Bluetooth is the snap button. A small area of the rib side is provided with five metal fasteners, and the box of the Bluetooth is clasp on it, so that it can start to work. From the analysis of Gao Zhong, it should be that the fabric contains conductive fibers (probably in the loop fabric around the chest, which is clearly visible on the photo). The metal buttons are the detection electrodes, and the bioelectrical signals enter the Bluetooth black box through electrodes, and all the physical signs are restored by the specific algorithm.

His analysis has been recognized by the members of the league. The information provided by Miu Shu to the British road is only known. Gao is always the general manager of Shenzhen Chi Wan Zhi Lian Technology Co. Ltd., and this company is engaged in joint venture with Qihoo 360 to develop and sell intelligent hardware.

　 Will the coolest Shine revenge on apple?

The next thing to share is Misfit CEO Sonny Vu (Vietnam handsome boy), whose products are more famous in China. Amazon's several Chinese insiders praised Misfit Shine, known as the "world's most sophisticated Sports Tracker".

Shine itself is a small metal disc with a size between 1 and 5 cents. The appearance has been awarded the red dot design award, and it can be worn on any part of the body for any activity. At least on the PPT of Vu, we can see that Shine wears on the hand, is tied to the neck, not in the collar, in the pocket and so on each kind of wearer way, each way is accompanied by the eye care model......

Unlike some wearable devices that require a couple of days of charging, Shine uses a button free battery that needs to be recharged for four months. Switching between various sports modes, including sleep mode, can only be done by knocking on the dial, and the way to synchronize with smart phones is cool. A circular ring on the screen starts to synchronize the data automatically on the Shine. Then it consumes electricity so low that a group of geeks start to wonder whether the goods are using the cool technology such as low frequency sound wave RFID. Then there is a big God to row out and expose the trick: in fact, it still uses Bluetooth, just a low-power Bluetooth; you can't put Shine on the small ring on your cell phone, you can start to synchronize with your fingers, and the back of Shine is actually a material like a capacitance pen. But the way of synchronizing is so fast that we need to burst the meter immediately.

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Because this product is much more famous than smart T-shirt in China, and there are many users, so there is not much introduction to performance design. Let's talk about the product design concept shared by Sonny Vu.

Misfit is the third company created by Sonny. In his creation, he thought about the key points of wearable devices. Through market research, he found that there are five main points of users' tucking up of wearable devices: they are not easy to get started, frequently charged, information is not helpful, design is poor, and they are not comfortable enough.

Just like Lei Jun's sentence of "let users scream" in order to remain unchanged in all product development strategies, Sonny's response to the above five points is also a way to remove branch functions (we do not need to add functions), and strive to strengthen the design. Whether it is a small shape, a variety of wearing scenes or a little bit of mystifying data synchronization mode, it reflects the unique, cool and concise for the 90's audience. His scenario for wearable devices should be "make sensing ambient" instead of adding various functions. This puts forward higher requirements for sensors and designs.

Sonny holds a standard for testing the success of wearable devices, turn around test (reentry test): if something is forgotten after going out, you will be willing to go back to pick it up. He did not disclose the Shine's reentry index, but Miu uncle summed up a reentry pithy formula (or check out his pithy formula) over the years of travel experience: the key Phone Wallet table (some people still need glasses). In addition to these items, there are no other items that can reach 100% of the reentry index. Of course, the clothes mentioned in the first part are not listed here.

Misfit has received a lot of attention from the company, not only from this minimalist fashion design, but also from its well-known co founder, John Sculley. Since Jobs took the lead of the black knight to lead the apple to the top of the world, the image of his exile, Sculley, has become even more dim. Some Chinese scientists who do not understand it even regard it as a negative side of technological innovation.

However, some of the opinion leaders represented by Dr. Wu Jun, senior author of the wave summit and Dr. Google, have also paid attention to Sculley. Exile Jobs is understood in any biography of himself as a necessary measure to punish his indulgence and indulgence and promote his growth. Scully himself did not do nothing in charge of apple. Although he did not make revolutionary products such as iPod and iPhone, he started the research and development of palm equipment in the early 90s of last century, and launched the first generation product "Newton". Though Sculley did not embody Jobs's product genius, it was not without merit in the management of technology companies.

Sculley has also been active in recent years in medical technology. Investment In the field, Shine is the closest style to apple in his field. Therefore, when foreign media sometimes report Disfit, they often start with the company's love and hate with apple, and whether he wants to rely on this company to attack apple.