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Let Yourself Do Business, Will You Use These Tips?

2014/5/15 17:00:00 42

as an advertiser or marketer, we have always been serving customers, planning for customers, and thinking creatively for customers.

P, we believe that most people will have the same question: if I do small business on my own day, what business should I choose? What should I do if I choose a competitive industry? Can I do well? Can my past experience help me? What marketing, promotions, and advertising means should I use to win consumers? How can I make differentiation?

there is no backward industry, only backward thinking; nothing can not be done, only unwilling to start thinking.

read the story of the old man selling newspapers, do you dare to say that you are a qualified advertiser and marketer?

every day a 35W bus goes to and from work. There is always an old man selling newspapers at the station.

The old man looks neat and smart.

it seems that every day's business is good.

One day, it was not too late to finish the work. P bought a magazine and chatted with him.

"Teacher, business is good!"

"well, it's okay, get on with it!"

"see you busy all day long, the harvest must be good!"

"ha ha, it's not bad! Anyway, raising a wife and reading for children is basically no problem! My friend, don't look at me ordinary. My daughter is studying in NANDA. Tuition is expensive!"

"Yo, master, you are so good! Most people are not so strong as you!"

"ha ha, friend, you can really speak.

But you're not wrong. I don't want to shake it. 4000 yuan a month is no problem! "

the old man opened his talker and chatted with me.

Less than P. Two years ago, the old man was laid off at the factory.

Laid-off wages are so few, the pressure of life makes the old man plan to sell newspapers and earn money.

(work objectives).

After several choices, it was found that the 35W car shop had large traffic volume and multiple trips, so it was selected to sell the newspaper at the 35W bus terminus.

however, after a few days' work, there were two fixed newspaper sellers.

(marketing environment argumentation).

One of them sold for a long time, and the other seemed to be an acquaintance of a driver at the station.

(preliminary analysis of competitors).

If you don't make any preparations, you will be sold out directly.

So the old man planned to start from the station managers.

At first, the old man sent a newspaper to each of the managers every day. At first, he was not familiar with him, and did not want his newspaper.

He said that it was redundant to sell newspapers in the vicinity, and the station manager was not a high-ranking official.

The old man began to pour bitter water at that time. He said that he was laid off now, and the sales volume of selling newspapers nearby was not good. He could not sell a few copies a day, and his daughter would take part in the college entrance examination immediately. The high tuition fees were really unable to bear, and her daughter's academic record was so good. If she was not read, she really could not afford her.

(contact with public relations partners and win sympathy).

The heart is made of meat, and the station manager is eager to help him make a plan: then you want our station to sell newspapers.

Our business is very good. They can sell hundreds of pieces every day.

It's all done! With the permission of the station manager, the old man came in openly and openly.

Of course, the old man will not forget to give a newspaper to the administrator every day (public relations maintenance).

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, but this is in, but there are three journalists selling, but the same newspaper is sold.

The old man thought about it (for marketing strategy analysis), and the other two newspapers sold each with a small booth, left and right at the station.

The old man decided not to set up the stall, to bring the newspaper to the crowd waiting for the bus and to sell it in the carriage.

(differentiated marketing, channel innovation, changing store sales to direct sales).

After selling for a while, the old man also summed up some doorways: those who wait for the bus, the middle-aged and young men like to buy newspapers and get on the train. Those who have seats generally like to buy newspapers and enjoy watching breakfast while they are eating.

, so the old man has new ideas.

When you sell newspapers every day, no more calls: Express, morning, Jinling Evening News, 31 Fen, 52 Fen.

Instead, they changed their names and called according to the news.

What Fu Mingxia married to 53 year old Liang Jinsong, Tangshan poisoning case, the fall of a female inspector, the new progress of SARS, major breakthroughs in virus research, analysis of products and excavation of USP's unique sales proposition.

Sure enough, this move is very effective! Many people who didn't plan to buy it have bought newspapers.

A few days later, the old man found that the newspaper sold every day was half as much as usual.

at the same time, the old man also had a good relationship with the station manager, so that the same laid off wife set up a booth at the station to sell soya bean milk.

There are ten stalls selling breakfast, and there are 4 or 5 families selling soya bean milk.

And the old man is different, the old man only sells soya bean milk, and the old man's soya bean milk is sealed by the sealing machine.

It costs more than 500 yuan to buy a sealing machine than others, and the price of soymilk is 10 Fen higher than others.

Because people who eat breakfast are usually unable to get drinks because they are afraid of spraying.

With this sealing soybean milk, this problem is solved.

(aiming at the potential needs of target consumers, developing edge products).

As a result, the old man's wife's soybean milk business is surprisingly good!

About P for more than half a year, a newsstand at the station did not sell because of bad business. So the old man took the place and set up his newsstand.

But the old man is different: he bought the newspaper pavilions made by the government and made them handsome.

(a unified VI helps to enhance the image).

The business of the old man has also developed from selling newspapers to selling some popular magazines.

Sales are even higher.

According to what magazines can the old man make some concessions, such as buying a book? Readers? Send a newsletter? What, because magazines earn more.

(promotion strategy, using the larger profit margin products to buy and sell promotions, and choose the popular gifts).

The old man's daughter worked at KFC for a weekend, and often brought back some coupons. So this became the unique weapon of the old man's promotion. He bought a newspaper and magazine and presented a KFC coupon.

(integrating resources, creating differentiation)

At the same time, "P", as the old man, the pavilion's good location, and huge sales, was soon discovered by Coca Cola Co. They arranged business staff to come to the door, posted Coca-Cola's paintings and placed a small refrigerator at the old Han's newspaper booth, so the old Han's kiosk not only became more beautiful, more striking, but also received some publicity fees, and increased the income of selling drinks (developing new profit program success) .

P has been doing this for two years.

The monthly income is no less than 4000 yuan.

Now, the old man has a new target, which is the nearby cable power plant district.

The old man plans to open another new newsstand in the small alleys which are exported to the community (using the management and sharing resources and taking the chain operation route), and earn the money for his daughter to graduate school in the future.

selling newspapers to sell such a business philosophy, this old man can be a real marketing person.

If you were the journalist, what would you do if you opened a flower shop? What kind of tricks would you take? /p