Why Does SF Turn To The Rural Market?

P, from May this year, Shun Feng will enter a field that runs counter to its traditional image: the rural market.

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Less than p months ago, the company has encouraged employees to go to central, West and North China to start businesses and become partners.

"We hope that we can make network construction as soon as possible, and encourage our employees to start their businesses."

Shun Feng company said "first financial weekly".

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< p > but the problem is that whether entering the countryside or joining the development, it is not like the style of Shun Feng. The company's main business is business parts, characterized by high speed, good service and high fees, so it is more suitable for the development of cities and economically developed areas, and ensures service quality by direct mode.

To this end, Shun Feng also purchased aircraft as a means of pportation.

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"P >" and the town's express service is mainly with clothing, food and other e-commerce parts.

This is the advantage of "three links and one Da" (Shen Tong, Tantong, Zhong Tong, rhyme).

Because of the franchisee mode, they have covered more three or four line cities, counties and townships than SF. The electricity business in these areas is developing rapidly, with figures showing that its growth rate is higher than that of the second tier cities by about 40%.

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< p > although in November 1, 2013, SF launched the "business preference" business, and the price is only 60% to 70% of its traditional business, but in a few days later, the "double 11", Shentong's purchase amount in Taobao is 15 million 500 thousand, the number of SF is only 3. 4 million, and mainly based on small household electrical appliances.

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< p > Shun Feng has been looking for new business growth points.

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By the end of 2013, SF group set up the food supply chain business department. In April this year, the "fresh instant matching" business, namely cold chain logistics, has been launched. Besides the fragile commodities such as cherry and blueberry, the basic fresh products have been able to cover most parts of the second tier cities and serve quickly.

In addition, Shun Feng's Hai Tao pfer business, "Hai Feng Yun Yun", was launched recently, and its pfer warehouse is located in New York and Iowa.

Compared with the rural market, these businesses can better reflect the advantages of Shun Feng and continue its fast and high price strategy.

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< p > however, a reality is that the "three links and one" express company is also invading the advantage area of SF.

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< p > there are SF partners on the first financial weekly, said that at present in Beijing and Shanghai, such as the first tier cities, Shentong and other companies have been able to deliver the next day, the speed is almost the same as that of SF.

At the same time, they are also developing business such as charter flights, Hai Tao pportation and so on.

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"P", so if SF only focuses on high-end business, it may involve risks.

Besides, in the express industry, a key point of competition is coverage.

In this regard, the three or four tier cities and even more sink channel is undoubtedly the key.

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< p > but as a manager of the logistics business of an electricity supplier company said to the first financial weekly, "the scale of the township market is much larger than that of the first line market, and the cost of coverage is also very high."

In China, a large number of towns and villages can only be sent through the domestic packages of China Post. "Three links and one reach" have also been adopted in these areas.

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< p > and Shun Feng has to do it now.

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< p > earlier, some media said that the new rural agent site in Shun Feng expects nearly 5000 new outlets, but Shun Feng said to "first financial weekly" that "absolutely not so many". Provincial companies will determine how many outlets they will develop according to the situation.

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< p > although Shun Feng said, "do not exclude any place", but for the choice of township outlets will certainly be very cautious.

It has set up many evaluation parameters for this purpose, including population density, consulting business volume, pportation facilities, pit matching efficiency, and staff's understanding of local conditions.

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< p > express operators estimate that in the rural market, SF will mainly carry out the pportation business of agricultural products.

At the beginning of April, SF had begun to try the "logistics general pportation" business, that is, low price bulk cargo pportation, and 1 kilograms of goods only cost 1 yuan.

"For the rural market that needs to be developed, the first thing to do is to train its awareness of express delivery."

The courier to the first financial weekly said.

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