Shun Feng O2O Convenience Store Starts Tomorrow

Since February this year, SF will build convenience stores. Recently, the O2O project of SF convenience store has finally opened up the true colors of Mount Lu. According to China logistics and purchasing Federation executive director Lin Qing micro-blog, May 12th, Shun Feng convenience store will officially open.

The SF convenience store, which was launched before the 100 million euro network, was almost the same as "Hey shop". The O2O convenience store in Shun Feng community was finally named "Hey guest". Besides carrying the function of Shun Feng station, there are also digital, Clothes & Accessories Such as pre purchase, water and electricity payment, telephone recharge and other convenient services, online shopping line to experience O2O services, and even a mysterious financial services. The location of SF is not a multifunctional site, but a logistics center for community activities.

The European Union network has been linked to a partner of Shun Feng convenience store. The other side has elaborated their cooperation with Shun Feng: Shun Feng rented the convenience store from their hands, transformed the convenience store into a "Hi guest" mode of the SF's unified product; the goods in the "Hey customer" were supplied by them; Shun Feng sold the entity convenience store and the online virtual store under the line of Shun Feng, and the sales base of the Commission was calculated according to the sales generated by the consumers in the Shun Feng store's virtual order, including the collection of display and samples, according to the sales commission of 8%.

　 Shun Feng The convenience store is expected to set up 4000 stores in the whole country. The location will be biased towards the high-end community, and the consumption ability and the high demand for services of the surrounding residents will be valued. Shun Feng convenience store to adopt O2O model, highlight the role of window, for the residents to provide one-stop life service. In terms of physical goods, in addition to buying in stores, SF will also integrate online platforms. In addition to existing SF preferred sites, Tmall and other online sites are also potential partners; SF is also developing new mobile O2O platforms.

The owner of the company has announced that the support fund will be set up within the company, which encourages the employees to provide agent sites in the three or four towns below the central, West and North China. At present, it has entered the stage of agent qualification audit and staff training. It is expected that the first agent site will be put into operation in May. This shows that in addition to the "express + convenience store" logistics mode in the economically developed regions, the company is also promoting the O2O integration of the underdeveloped three or four towns and towns under the O2O line.

Of course, talking about Shun Feng's convenience store. O2O The success of the project is too early. As early as 2011, SF set up the first Shun Feng store in Shenzhen. Apart from the regular convenience store service, it also provided services such as self mailing, printing and processing, scanning and facsimile, and providing door-to-door service. However, in the face of far exceeding the expected cost, SF failed to popularize this mode quickly. By the end of last year, there were no more than 100 shops in the country.

The SF has taken a new way to make efforts to facilitate the convenience store O2O. From the action disclosed, it has great investment and determination. In the industry view, "express + convenience store" is a mature mode, and has made a successful precedent in the developed markets such as the United States and Japan, but the convenience store is already a small and highly competitive technology intensive industry.

Huang Yuanpu, a co-founder of O2O network and an analyst with the industry of O2O, said that Shun Feng's large-scale entry into the convenience store O2O has made use of its existing logistics advantages and brand awareness in the eyes of consumers. It is expected to become a strong contender in the field. Shun Feng is a convenience store O2O, strong in logistics capacity and resource integration under the line, but there is still a long way to go online.

In November 2013, Jingdong co operated with Tang Kong convenience store in Taiyuan, Shanxi to explore O2O. In March of 2014, Jingdong announced its cooperation with O2O, and another shopping website No. 1 opened its first community service center not long ago. Obviously, the use of convenience stores to enter community O2O will be the focus of the next competition.