Fashion Shoes Enterprises Keep High Inventory, Online Heating Is Better Than "Winter".

< p style= "text-align: left > > high inventory and rising production cost and other factors reduce the profit of < a href=" http://sjfzxm.com/news/index_s.asp "> shoes < /a > enterprises.

Shoe enterprises generally realize that pformation and upgrading can get out of the low profit.

Pay attention to brand research and development, improve product prices, China's shoe enterprises are moving from the low end to the high-end.

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< p > recently, the major shoe making enterprises in China have released a profit performance report, and most shoe companies have fallen in profits.

Insiders said that high inventory and rising production costs reduced the profits of shoemaking enterprises.

In order to reverse the profit decline of shoemaking enterprises, part a href= "http://sjfzxm.com/news/index_s.asp" > shoes enterprises < /a > reduce the number of stores under the line, and focus on developing online sales.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/16/20140516090535_sj.JPG "/" < > > "

< p > < strong > shoe enterprises profit fell sharply < /strong > < /p >

< p > over the past few years, China's domestic shoe market has shrunk, and the profits of many shoe companies have dropped sharply.

According to media reports, recently, the 2013 a href= "http://sjfzxm.com/news/index_s.asp" > < < /a > > 2013 performance bulletin showed that in 2013, the company achieved operating income of 1 billion 844 million yuan, an increase of 17.53% over 2012, but the company's operating profit decreased by 38.31% to 48 million 224 thousand and 400 yuan over the same period in 2012, and the net profit attributable to the parent company also decreased by 39% to 34 million 20 thousand yuan compared to the same period in 2012.

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< p > it is not just Saturday that shoe companies are losing their profits.

It is understood that 100 thousand, 100 million turnover last year, 2 billion 430 million yuan, down 0.09% per Annex, net profit of 231 million yuan, down 26.21% annually.

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< p > in addition, the performance of Daphne international, a domestic shoe manufacturer, is not satisfactory.

Reporters learned that in the 2013 fiscal year, Daphne's turnover dropped slightly from 0.8% to HK $10 billion 400 million, compared with HK $10 billion 500 million in 2012, and net profit of HK $330 million, which was 66.7% lower than that of HK $970 million in the same period in 2012.

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< p > < strong > inventory is high, production cost rises < /strong > < /p >

< p > in the face of the sharp decline in profits of shoemaking enterprises, many shoe companies believe that this is mainly due to high inventory and high production costs.

Reporters learned that on Saturday, the footwear industry finished 1 billion 181 million yuan at the end of last year, and inventories increased 13% compared with the beginning of the year.

On Saturday, relevant personnel of the footwear industry pointed out that, influenced by macro-economy, the trend of domestic economic slowdown is still in the terminal consumer goods industry, and consumer confidence is weak, resulting in a weak desire for consumption.

The increase in raw material prices and the increase in labor costs have led to the rise of related costs and expenses; the sales growth of department stores in major sales channels has slowed down, and the cost of shopping malls has increased.

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"The labor cost is rising very badly, which directly reduces the profit of the enterprise," said Mr. Zhang, the head of a shoe enterprise in Guangzhou, "P >."

According to Mr. Zhang, a shoemaker in Guangzhou had a monthly salary of only 1000 yuan. At present, 3500 yuan may not be able to find skilled workers, plus five benefits, one gold and other benefits.

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Less than 3.2% yuan to 5 billion 559 million dollars in 2013, the gross profit fell by 3.4% to 1 billion 182 million US dollars, mainly due to the rising wage costs, coupled with the relocation of production capacity and the deployment of production capacity, resulting in a reduction in production efficiency, 1~9 P said.

In the same period, Baosheng international margin decreased by 5.7% to 372 million US dollars, mainly due to the significant reduction in domestic brand sales, and the promotion of discount activities to reduce inventory.

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< p > Li Peng, Secretary General of the Asian Footwear Association, said in a media interview that the pressure of manufacturing costs persisted, which is one of the reasons for the general decline in the profits of footwear industry. But the key is that the stock of footwear industry is constantly increasing. Under the market is not ideal, many shoe enterprises are still expanding in pursuit of performance, and the styles of women's shoes are changing rapidly. New products have been put into the market when the stock is not yet digested, while shoes have certain shelf-life. Some enterprises are selling at low prices to clear inventories, so that the profits of the footwear industry are declining and falling into vicious circle.

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< p > < strong > reduce offline stores pay attention to online sales < /strong > < /p >

< p > in order to reverse the decline of profits, some shoemaking enterprises began to reduce the number of offline stores and develop online sales.

According to Daphne's latest business data, the same store sales fell 18.1% in the third quarter of 2013, including 17 stores in the third quarter, including 23 direct outlets and 40 franchise stores.

Daphne's official said that in the future, the pace of rectifying poorly performing stores will accelerate.

At present, management is concentrating on improving sales productivity, internal operation efficiency and cost control, and strengthening sales operation management and front-line staff training.

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< p > BELLE international is also slowing down the pace of opening stores. Its relevant personages say that the shop must maintain a sound and reasonable speed, the speed of opening the shop is too fast, and it is difficult to get effective support in human resources and management resources, resulting in the low quality of the new store, and the original store will also be affected. In the next 2~3 years, the Group expects to maintain a similar shop opening speed in 2013.

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< p > in addition to controlling the number of stores, the footwear industry official said on Saturday that the company plans to focus on the development of e-commerce business in 2014. By increasing the depth of cooperation with the major e-commerce platforms and building its own platform, the company will gradually realize the full coverage of the main brands, and try to develop a new O2O mode in the shopping center to build brand experience shop. This new sales mode will guide customers to participate in online and offline integration experience and consumption.

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