Precise Marketing Paction Method For Different Types Of Consumers

< p > < strong > 1. absent-minded consumers < /strong > /p >

< p > orders are often placed, but for various reasons, the purchase is not completed.

< /p >

< p > consumption characteristics: there are other things on hand when shopping; < /p >

Cracking P: through the preferential commitment to stimulate TA to complete this single order, through advertising to remind TA once again to see what has not been bought before.

< /p >

< p > < strong > 2. consumers with high requirements < /strong > < /p >

< p > buy only the most fashionable styles, top brands, latest technology products and so on.

< /p >

< p > consumption characteristics: such consumers only buy the best, dare to show off and do not mind their friends jealousy; < /p >

P: break the law: let the TA see the latest products at a glance, and have a commitment to increase the consumption of TA after the "total orders reach the XXX discount".

< /p >

< p > < strong > 3. considered consumer > /strong > /p >

< p > goods ratio three, see if there is any room for price reduction.

< /p >

< p > consumption characteristics: such consumers always think twice before doing; < /p >

Break P: give positive reinforcement in its shopping process. For example, by showing customer reviews, TA is worth buying.

< /p >

< p > < strong > 4. active consumers < /strong > /p >

< p > like online shopping, there is no special message discount, like things just discount, usually will be determined to buy.

< /p >

< p > consumption characteristics: such consumers enjoy pleasure on browsing the major shopping websites, but they do not necessarily buy a lot of things; < /p >

Cracking P: to make TA decide, you can try different promotional methods, such as secret price reduction, daily specials, time limit snapping, etc., and you can also recommend products according to what TA has bought.

< /p >

< p > < strong > 5. consumers who refuse to pay the freight > /strong > /p >

< p > shopping online only for free shipping.

< /p >

< p > consumption characteristics: such consumers do not like freight most; < /p >

< p > cracking the big law: free shipping can greatly increase the consumption conversion rate of TA.

< /p >

< p > < strong > 6., like saving consumers < /strong > /p >

< p > prefer buying second-hand products, because the cost performance is even higher.

< /p >

< p > consumption characteristics: more emphasis is placed on how much money is saved, not on how much goods are needed, or on minor defects or depreciation of commodities.

< /p >

Cracking P: let TA see more easily those cheap goods that have been used again, as well as preferential information for clearance and sale.

< /p >

< p > < strong > 7. loyal consumers < /strong > /p >

< p > think about whether the store has a reward plan before shopping.

< /p >

< p > consumption characteristics: like participating in the loyal customer plan of the business, pursuing a few rewards, virtually costs more than other consumers.

< /p >

Cracking P: by constantly reminding TA of the points they can get from a given product, giving bonus points, etc., to help promote sales.

< /p >

< p > < strong > 8. well ordered consumers < /strong > /p >

< p > searching for what you want to buy by using web navigation or search function; < /p >

< p > consumption characteristics: the goal is clear when shopping, and information that does not want to be promoted is disturbed.

< /p >

< p > break the law: give shopping guidance information, help TA find things faster and recommend some suitable products at the same time.

< /p >

< p > < strong > 9. impatient consumers < /strong > /p >

< p > find what you want to buy immediately, or change to another one; < /p >

< p > consumption characteristics: do not like to spend time browsing on the Internet. If you do not find it, you will change it.

< /p >

P: crack a good way: good website experience can push some bold promotions to attract attention. If TA doesn't take orders to leave the website, they must quickly utilize the merchandise preferences that TA has just visited to win TA back.

< /p >

< p > < strong > 10. consumers who add large quantities to shopping cart < /strong > /p >

< p > first, add your favorite products to the shopping cart and think about it slowly; < /p >

< p > consumption characteristics: like to add all the likes to the shopping cart first, then choose according to the price.

< /p >

< p > crack the big law: daily special price, time limit rush to buy, secret price reduction and so on are all useful to TA. According to the shopping cart products of TA, it is also a good way to recommend products.

< /p >