2015 Body Expo Will Move To Fuzhou Shoes And Clothing Enterprises To Participate In The Expected Rebound

< p > < strong > big brand is missing, shoes and clothing is becoming a sports club, supporting role is less than /strong > /p >

< p > according to the plan, the A1 Pavilion of this Expo will be the sporting goods and clothing area.

In the past, the region was almost the most crowded place for leading enterprises: internationally renowned Nike, Adidas, leading domestic Anta, Lining, and 361 degrees almost all attracted audiences of the Expo by various activities in this region.

However, in stark contrast, in the exhibition hall of the current sports Expo, there are no signs of any major enterprises except Anta.

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Not only that, but in the 12 exhibition pavilions of the Expo, there are only a handful of traditional shoe and garment enterprises that can be found. P

In sharp contrast, equipment, fitness equipment products in this year's Sports Fair has occupied a lot of weight.

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< p > "in fact, this is a natural law."

Peng Xiao, deputy director of the sports equipment and equipment center of the State Sports General Administration and vice chairman of the Federation of China sports goods industry, said in an interview during the sports Expo.

According to Peng Xiao, at the beginning of the Expo, the biggest functions of enterprises were two: one is to publicize their own brands, the other two is to establish sales channels.

At that time, the trade audience would discuss the agency and cooperation with the enterprise after finding the right brand.

However, at present, sports goods and shoes and clothing enterprises at home and abroad have large distribution channels, and there are orders in almost every quarter. The sales outlets all over the country have already covered thousands of stores.

Therefore, when publicity and channels are already mature, the proportion of shoes and clothing enterprises in the sports fair is gradually shrinking, and the lack of first-line brands is also reasonable.

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< p > compared with traditional shoes and clothing enterprises, there are other reasons for the absence of first-line brand of bicycles and outdoor sports. As a professional sport, bicycles and outdoor sports enterprises need their counterparts' professional attention. Compared with the comprehensive exhibition such as the Expo, the professional outdoor exhibitions such as China International Bicycle Exhibition, Asian international brand sporting goods and sports fashion exhibition (ISPO) and other professional outdoor exhibitions can become the focus of these enterprises.

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The idea of < p > has also been recognized by many people in the industry.

Take Anta as an example, Anta now only takes part in two large-scale exhibitions every year in the whole country: Expo and China (Jinjiang) International Footwear exposition.

At the same time, at these two exhibitions, Anta also displayed its brand image.

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< p > although shoes and clothing enterprises become "supporting roles" at the current sports Expo, this does not mean that the sports footwear industry is depressed.

On the contrary, after more than two years of continuous adjustment, the bigwigs are still very optimistic about the future of the industry.

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< p > in May 8th, with the theme of "opening up the future in future" as the theme of the 2014 China sporting goods industry summit, Ding Shizhong, chairman and Anta CEO of the board of directors, said that the development of China's sports industry has just started and the development space is huge. The whole sporting goods industry will meet the "golden ten years".

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< p > supporting Ding Shizhong's view is the great potential of China's sporting goods industry.

Data show that China's current sports industry accounts for only about GDP 0.5%, while the United States has reached 4%.

For simple sports shoes, China has less than 0.5 pairs per capita, while the United States has reached 4 pairs.

Coupled with the rapid development of China's economy, the continuous improvement of national income and the increasing concern and love of sports, a series of factors will bring great opportunities to China's sporting goods industry.

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< p > < strong > moved to Fuzhou shoes and clothing enterprises to participate or rebound < /strong > < /p >

< p > shoes and clothing enterprises will become "supporting roles" in 2015. Maybe one of the most important reasons is that the 2015 sports Expo will be held in Fuzhou.

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< p > Peng Xiao said that since many sporting goods companies in Fuzhou are based in Fujian, he expects that the participation of Fujian enterprises in the Expo will be more than before.

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< p > "we hope that every new exhibition will be better than the last one. The exhibition team will also spend a long time after the exhibition to carry out research and analysis, so as to continuously improve the quality and level of the exhibition service.

But we will not blindly pursue the unlimited expansion of the scale of the exhibition. Instead, we hope that the exhibition will be more professional and service richer and more thoughtful so that our exhibitors and trade audiences will feel more comfortable and convenient.

There are many sporting goods enterprises in Fujian province. It can be expected that in 2015, the participation of Fujian enterprises will be more active than any previous session.

Peng Xiao said in an interview.

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< p > no matter it is held in Wuhan this year or in Fuzhou next year, it has changed the rule of hosting the Expo which has lasted for more than 10 years. Since 2001, the Expo has been held in three places such as Beijing, Shanghai and Chengdu.

Especially in 2006, the Expo was held only in Beijing and Chengdu.

This situation has also been criticized by the industry.

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< p > "the first few sessions of the Beijing sports fair were able to radiate more areas due to different venues. In recent years, they have basically been held in Chengdu and Beijing, and the customer resources of the development are almost the same.

As a frequent visitor to the sports fair, Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. is quite representative.

After participating in several sessions of the Beijing sports Expo, the climbing club did not take part in the Expo last year.

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< p > but Zhang Jiameng also estimated that with the Expo coming back to all over the country, the enthusiasm of shoes and clothing enterprises will undoubtedly increase.

"At the same time, when exhibiting, enterprises can also radiate the local market around the world by holding the sports fair held everywhere, and kill two birds with one stone."

Zhang Jiameng said.

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