Spring Textile Expo Promotes Solid Industry Development

< p > May 6th, the 2014 day China Keqiao international a href= "http://www.91se91.com/" target= "_blank" > textile "/a" surface Accessories Expo (spring) (three Spring Festival) was opened in Shaoxing Keqiao Zhejiang China Textile City International Convention and Exhibition Center.

Keqiao Spring Fair was founded in 1999, and has gradually developed into one of the three famous fabrics exhibition in China, which is also known as the Shanghai fabric exhibition and the Guangzhou Fair fabric exhibition.

This spring fair continues to adhere to the theme of "fashion, quality and green" and "government led, market operation" exhibition concept, and strive to create "international, market-oriented, professional" brand exhibition.

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< p > according to the exhibition access control system, the number of professional purchasers registered on the first day of the 2014 China Keqiao international textile surface Accessories Expo (spring) reached 12876, an increase of 9.5% over the previous period, of which 2020 were overseas buyers, representing an increase of 10.3% over the previous period.

The total turnover reached 2 billion 446 million yuan on the first day, an increase of 9.3% over the previous session.

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< p > < strong > propaganda and promotion ahead of schedule, < /strong > < /p >

< p > to further enhance the visibility and influence of the Textile Expo, the Preparatory Committee of this spring fair will carry out exhibition promotion in a phased, multi-channel and all-round manner.

First, in cooperation with dozens of mainstream media and professional media at home and abroad, the media cooperation with Jiangsu, Zhejiang and Shanghai has been intensified.

Two, while doing routine publicity, the Preparatory Committee, through cooperation with the media, has done the advertising of the Textile Expo in aviation magazines and high-speed rail newspapers.

At the same time, the Preparatory Committee has strengthened cooperation with network professional media. In addition to publishing exhibition information on hundreds of websites, it also relies on the search engine platform of European yellow pages, Baidu and YAHOO websites to promote the World Expo.

Three, at the end of March, China International Fashion Week, China International a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "_blank" > costumes "no" Expo were held in Beijing, exhibitors, purchasers, "no", "designers" and "the news media". The Preparatory Committee held a special exhibition in Beijing.

In addition, in order to enhance the influence of the Keqiao fair, the preparatory committee also placed columns and huge advertisements on the 104 National Road and the golden Keqiao road. It launched the LED screen advertisement in the major markets, set up the Keqiao Textile Fair column, and opened the countdown advertisement in the regional broadcasting and TV station.

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< p > < strong > establishing brand to refresh the historical record < /strong > /p >

< p > the main exhibits of this exhibition are fabrics, home textiles, accessories, yarn, raw materials, creative design, textile machinery and so on. There are 1308 international standard booths, 625 exhibitors, and the total exhibition area is 31 thousand square meters.

This spring fair has more than 300 thousand fashion fabrics, and the number of new products has also hit a new high.

Zhejiang red and green blue textile, Ding Ji printing and dyeing, Fu run group, Shanghai Ding class, Zhangjiagang Sha Chau, Wujiang Hualian, Fujian Yongxin and other well-known domestic enterprises are exhibiting this spinning Expo, and the exhibitors outside Shaoxing have reached over 50%.

In addition, there are more than 20 overseas companies from France, Germany, Italy, Switzerland, Korea and other countries.

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< p > at the same time, the current Textile Expo attracted many professional buyers from home and abroad to visit and purchase. According to statistics of the Preparatory Committee of the Textile Expo, more than 6000 foreign businessmen from more than 90 countries and regions were confirmed to visit the procurement through pre registration form. Among them, the relevant textile and garment associations of the United States, South Korea, Mexico, Malaysia, Kyrgyzstan, Jiangsu textile fashion color association, Shandong Weifang Xinghe international light textile market, Hangzhou Hangzhou women's wear guild, Wenzhou Garment Association and other domestic business associations and markets were all participating in this Spring Textile Expo.

It is estimated that there will be more than 30000 buyers on site.

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< p > < strong > purchasers are rich in quality activities < /strong > < /p >

< p > to invite more and more professional purchasers to visit the fairs on the spot, the Preparatory Committee actively invites domestic and foreign investment channels, invites domestic and foreign garment enterprises and trading company buyers to participate in the Textile Expo by means of telephone, fax, e-mail, SMS, WeChat and other platforms.

The first is to send letters to merchants through the mastered database.

During the exhibition, more than 200 thousand e-mail messages were sent, more than 16.5 mobile phone messages were sent, and more than 7 copies were sent.

The two is to send more than 10 invitations to exhibitions in professional markets and similar exhibitions.

The three is to carry out entrusted investment and contact Taiwan Textile Development Association and other units.

The four is to strengthen regional cooperation. Following the publication of the Changxin Municipal Bureau of Commerce and other organizations in 2013, organizing local enterprises to participate in the Textile Expo. This year, Jiangsu textile fashion color association, Zhangjiagang Municipal Commission of letters, Jiaxing Business Bureau and other units also issued a special document to organize local enterprises to participate in the exhibition and purchase of the Textile Expo.

More than 6000 merchants from home and abroad confirmed that they had visited the procurement through written and online pre registration, which exceeded 20% of the same period last year.

Among them, more than 1000 overseas businessmen came from more than 80 countries and regions, such as the United States, Britain, the United Arab Emirates, India and Brazil. Bosideng, Hong Kong, sun, Su Hao Shang, nine Mu Wang, Heng Yuan Xiang, and Zhen Bei, and other well-known domestic enterprises also went to the exhibition to purchase, and the number of on-site buyers far exceeded that of the previous session.

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In order to enhance the effectiveness of the exhibition, enrich the contents of the exhibition, further promote the on-site negotiation and trade of the fair, and enhance the quality of the exhibition, a series of highly specialized, targeted and effective activities have been launched during the spring fair. This includes the fashion and salon held by China's a href= "http://www.91se91.com/" target= "_blank", the fashion designer /a Association and the China Textile newspaper and other units. The seminar on the analysis of the trend of 2015/16 international flower pattern and the textile quality control seminar organized by the Zhejiang textile and garment design association is a series of professional activities that are featured and industry leading by the "overseas buyers and textile enterprises docking conference" organized by the online Textile City. <

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< p > < strong > excellent service, complete and perfect < /strong > < /p >

< p > the current Textile Fair is divided into indoor special exhibition area, quality exhibition area, standard exhibition area, outdoor printing industry exhibition area and curtain window screening area.

At the same time, China Textile City traditional trading area, China Light Textile City International Trade Area, China Light Textile City clothing and accessories (accessories) market, scarf Market, home textile market, China Textile City Cobb grey market, China Textile City (North Lian) curtain fabric market, China Textile City Qian Qing textile raw material market as exhibition sub exhibition area.

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< p > according to the Preparatory Committee of the Textile Expo, the ancillary services of this Textile Expo have been upgraded.

During the exhibition period, the Preparatory Committee opened online pre registration visitor ID card self-service printing service to provide free accommodation for online pre registered purchasers.

At the same time, the catering facilities of this Textile Fair are also more perfect.

In addition to the fast food service provided by the high star hotel Jinchang Kaiyuan during the exhibition, McDonald's, India Asia food, Starbucks, Burger King and so on are also present at the exhibition site to provide various kinds of special catering for exhibitors and purchasers.

During the exhibition, the Preparatory Committee, in addition to continuing to open a free Wi Fi network, set up a two-way free shuttle bus between the hotel and the exhibition hall and the market of light textile city to provide more convenient pportation services for merchants.

The exhibition service center, including plation, news release, intellectual property protection, medical care, express delivery and business center, has also been set up in the exhibition hall to provide high quality business services for merchants.

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