Blue Tong Shoes -- Luxury Private Custom Made By Old Shanghai

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< p > < strong > Blue Tang walks with its "private custom" at the cutting edge of the age < /strong > /p >

< p > Jingan Temple road in Shanghai (now Nanjing West Road) is a cross-border road in the public concession.

Since 1930s, it has become an upscale business center in fashion shops.

In November 25, 1948, four sworn brothers set up a shoe store here, named "Lan Tang".

Since then, this elegant name has become synonymous with high-end customized women's shoes.

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< p > Zhang Lvan, Sun Changsong, Wang Yuxiang and Shen Zhongming were originally apprentices of "Paul Sheng" and "Ruihua" leather shoes shop.

After four brothers were sworn in as brothers, they worked together at the rented counters on the Jingan Temple Road, such as LA.DONNA.

In 1948, foreign merchants from neighboring shops pferred the storefront, and the "four brothers" began selling and customizing ladies' high-grade leather shoes with 135 two gold.

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< p > > "everything is in the lead" is the code of "Lan Tang".

At the beginning of the shop, shops were short of funds and many competitors, but many customers like to customize their shoes.

So the store started the way of "customization": customers pay half of the deposit first, and three days later, the sample will be delivered in a week.

Although each guest has to patronize three times a week, the salesperson uses warm and considerate service to make customers feel at home.

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< p > < strong > Blue Tang Bo Bu still did not give up the advanced customization < /strong > < /p >.

< p > < strong > using 3D foot + traditional handicraft, the price is four thousand or five thousand to 10000 yuan < /strong > /p >

< p > in the golden section of Nanjing West Road's "Mei Tai Heng" entrenched, the seemingly unremarkable old brand Blue Tang Bo step is quietly changing.

Today, the two floor of the shop has opened up a high customization area, which can not only input data into 3D printing die, but also use ostrich skin, crocodile skin and other rare leather. The price of a pair of shoes is as high as four thousand or five thousand or even tens of thousands of yuan.

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< p > in the two floor of the Blue Tang Bo Po Nanjing West Road store, there is a computer equipped with the domestic 3D scanning system. Lt is also the first brand to adopt 3D technology to customize leather shoes in China.

"Put your feet in it."

Jiang Wen Wei, a custom surveyor, points to a box covered with blankets beside the computer, telling reporters that after putting the foot in, the computer can scan through 3D and deal with software technology to get all dimensions of the foot type, including foot length, foot width, tarsal circumference, toe circumference, and even the angles between the toes and feet.

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< p > high technology is the first step in customization, but the second step is to rely on traditional handicrafts.

Xuan Xiaozhong, director of Blue Tang and Bobu, said that the custom leather shoes were all hand-made by the old craftsman, and a master was responsible for cutting, drawing and doing the help.

Two people also need at least two days to complete a pair of hand-made shoes.

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< p > at the advanced custom counter, twenty or thirty pairs of leather shoes are put up and down. Each pair sells at least two thousand or three thousand yuan, plus the custom processing cost. Generally, the price of a pair of hand-made customized shoes is around four thousand or five thousand yuan, the highest even eighteen thousand yuan.

The price is almost the same as that of the international luxury brands in Heng Long square, although the price is not bad, but the Blue Tang Bo Bo's customized orders are quite numerous, and the turnover last year is several million yuan.

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