Fashion And Luxury Brands Tighten Their Belts And Pass Through The Winter.

Chanel has just launched a limited edition gold coin commemorating the Coco Chanel, and the 09 Pre-fall Series in the most billionaire Moscow.

It seems that the financial crisis has little impact on the luxury sector, but in fact it is not.

In fact, Karl Lagerfeld also began to cut costs. In an interview recently, Karl said he moved to a small house in Paris, and the servant did not need it in addition to keeping maids, drivers and cooks.

Let's take a look at other families. Louis Vuitton postponed the opening store plan of the flagship store in Tokyo, and the designer Marc Jacobs cancelled her big Christmas Party.

In addition, Marc also promoted LV's cooperation with the late designer Stephen Spouse, and also shot a blockbuster on her own. Many people said that where the creativity of Marc went, I said people were saving money.

Advertising production costs are not small, or Donna Karan will let 09 spring and summer Image directly with a few show PS together will be done.

Fashion Show is often the biggest expense of brand promotion, so many brands have cut the budget directly.

Valentino has cancelled the fashion show in January next week on men's wear.

In February women's clothing week, Betsey Johnson and Carmen Marc Valvo will leave Bryant Park, and find cheap places to show, so that it can save 100 thousand dollars.

And Vera Wang cancelled the show directly, preparing for a small exhibition of 100-150 people in its flagship store, knowing that Vera Wang's show often invited 900 people.

At home, brands are also tightening their belts.

A luxury brand promotion manager told me that the company had cut the budget and estimated that there would be no action next year.

Big activities like Fendi, Ferragamo, Diesel, MaxMara and Versace may not happen next year.

Yang Jing: editor in charge