Forecast: The Size Of Children's Wear Market In China Reached 140 Billion In 2015.

After years of development, China Children's wear From the beginning of decentralized and family workshop production scale, the scale of industrialization based on key areas has gradually formed. China's children's wear market is ushering in a stage of development.

Shang Pu consulting industry analyst pointed out: with the improvement of China's economic and social level and the change of parents' consumption concept, the consumption demand of China's children's clothing market has shifted from the practical life of the past to basic life to the pursuit of beautiful fashion. As one of the most potential industries, children's wear market will benefit from the second child policy and continue to expand the market space. It is estimated that by 2015, the size of children's clothing market in China can reach 140 billion yuan.

Our country has a huge market for children's wear. According to relevant data, there are about more than 300 million children in China under 16 years old (nearly 100 million of cities and 200 million in rural areas), and about 10000000 newborn babies are born every year. In 2000, the consumption of children's clothing in China has reached 900 million, and the annual growth rate is about 8%. Compared with the huge children's wear market, there are 4.5 families in China. clothing Production enterprises, but there are less than 200 professional production enterprises of children's clothing with their own brands, accounting for about 0.44%. However, at present, brand consumption has gradually become the mainstream of children's clothing consumption, and the well-known brand has become the first choice for young parents to buy their children. Therefore, our country still needs to continue training. Brand of children's wear 。

The market of children's wear in China has formed a general market pattern after continuous differentiation and development. About 60% of the enterprises in China are mainly processing by generation, and self marketing products are facing the vast rural market. About 40% of the enterprises have their own brands, which are sold for 123 line cities, while foreign brands are almost concentrated in the first tier cities. Although a large number of enterprises enter the market of children's wear, the proportion of children's clothing industry is very small in the whole garment industry. In addition, people pay more and more attention to their safety. The supervision and spot check of children and infant clothing products is also constantly strengthened, and the safety supervision of relevant quality inspection departments is also more and more stringent.

The 2014-2017 year Chinese children's wear market dynamic research and profit forecast report released by Shang Pu consulting shows that the demand for children's clothing will increase by more than 20% in the next few years. In the increasingly competitive garment industry, children's clothing may become the most intense field of competition among large numbers of enterprises.