Sales Of Men'S Shoes Will Accelerate And Retailers Will Make Profits.

< p > < strong > sports men's shoes are the most popular /strong > /p >

< p > "the meaning of shoes for men is just like that of women."

Emmanuel de Bayser, owner of The Corner, Berlin online boutique, said, "because the bags will not be the main match for men's clothing, ninety percent of our accessories budgets are allocated to footwear, and eighty percent of them are sports shoes."

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According to de Bayser, some of the best selling sneakers in his boutique are in short supply, and many customers join the waiting list, according to P.

These brands include: Valentino, Balenciaga, Lanvin, Saint Laurent and Christian Louboutin.

Interestingly, today's consumers are very clear about their needs, and it is necessary to follow and meet the needs of consumers.

De Bayser indicates.

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Less than P, the retailer said its footwear budget has doubled in the past three seasons. Recently, he has launched a new "sports shoes wall" in men's boutiques.

This idea comes from her boutique.

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< p > most retailers gained two digit growth in men's footwear in 2013.

With the massive investment in this sector, the strong momentum is expected to continue this year.

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< p > in New York Barnes department store, men's shoes in key flagship stores and online sales have been carefully planned.

"We have and will continue to invest a lot of capital to innovate the men's footwear sector in order to maximize this excellent opportunity."

Tom Kalenderian, executive vice president and menswear Department Manager, revealed.

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< p > in a boutique store in Sax Fifth Avenue, a sports shoe counter is open in the near future. The new flagship store of Beymen, a luxury retailer in Turkey, in Istanbul Zorlu center, has two categories of men's footwear design brand shoes, classic footwear and modern footwear, both of which are two times the size of other flagship stores.

Sales of men's shoes increased by 28% in 2013, while the total sales volume of men's total sector was 22%, apparently, Beymen's chief merchandise official said.

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Less than P, Harrods department store in London has set up two men's footwear stores, and plans to open third in the third quarter of this year.

The store will expand the Department of footwear that opened two years ago, and the space for men's shoes has expanded by two times.

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"P", "two years ago, when we implemented development, we began to notice the changes in consumer demand for footwear.

Their consumption habits are changing, and they are longing for more choices.

Jason Broderick, fashion director of men's clothing, sports and watch, said Harrods.

"We have seen that some changes are taking place in our shoes area, and consumers are turning more to luxury brand sneakers, such as Giuseppe Zanotti, Valentino and Lanvin, which are leading and leading positions in this field.

In the next season, we will even see Tom Ford launch its first pair of sneakers.

We also witnessed that the brand that once had close ties with women's shoes began to enter the men's shoes market, bringing their specialties and talents to this industry, such as JimmyChoo.

He said.

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< p > < strong > Classic mashup Street popularity < /strong > < /p >

< p > Harrods department store is currently using its pop-up space to display its brand new product, exclusive brand series including Louis Leeman and Lanvin.

"We will continue to work to provide consumers with new brands and experiences.

This locale gives us an environment where consumers can immerse themselves in the environment.

Broderick said.

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< p > Kalenderian regards Prada as a pioneer in promoting the huge change of men's footwear consumption patterns.

"They combine formal shoes and sports shoes.

The mixture of these two totally different manufacturing methods has changed the industry, not just a revolution in the appearance of men's shoes, but also a revolution in the way men wear their shoes.

He explained.

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< p > according to the executive officer of Barnes department store, the concept of sports shoes with suits or the opposite formal shoes and jeans are all from the industry to redefine the classification of shoes.

"You may see that the classic double button Munch shoes are worn barefoot on the feet of the most fashionable brand consumers."

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P celebrities also love shoes like this.

"Sports stars and music tycoons like PharrellWilliams, Jay Z and Justin Timberlake are really dressed up."

Sax, vice president of Fifth Avenue boutique department store and fashion director Eric Jennings, said.

"They wear designer brands, they rap designers, and sometimes they create their own.

Their influence is very great, especially in the shoe section, which has been regarded as an examination grade and is regarded as a reference.

They used to be modern fashions, but now they are more like street fashion.

Shoes that are too fashionable are now considered normal.

Jennings added.

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< p > market research firm Mintel predicts that this year's men's shoes in the US market will generate 20 billion 300 million dollars in sales, and this figure will reach US $22 billion 500 million in 2016.

This compares with the figure of US $15 billion 300 million in 2006, which has to be a great leap forward.

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< p > according to the new data from the US market provided by NPD, during the period from 2012 to 2013, shoes purchase price of $150 and above increased by 28 percentage points, and the demand for Oxford shoes and shoelace slippers was very large, accounting for twenty-four percent and twenty-two percent of sales respectively.

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< p > "for a generation who used to wear sneakers in the past when they were young, but now they are more mature and choose more customized garments, it is very difficult to implement new sports shoes, and a lot of work needs to be done.

This generation of consumers has turned their attention to formal shoes and boots.

They regard shoes as personal declarations, so they are willing to spend a lot of money.

Josh Peskowitz, Menswear fashion director of DELL department store, said.

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< p > of course, the shoe sole has evolved other styles.

But Uyal believes that the combination of the rubber base and the better price of classic models is an important trend. De Bayser predicts that the next major event of footwear is the hard rock climbing shoes inspired by rock and roll. We can see such shoes in Saint Laurent.

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< p > no matter which shoe conquers the street, it must be comfortable.

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< p > women are willing to put their feet in the hardest single shoes or slope heels; but unlike women, men will be most comfortable.

According to Mintel, sixty-nine percent of the men surveyed said they would spend more money on a pair of comfortable shoes.

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< p > "luxury shoes and fashion brand sports shoes provide us with continuous supply of goods -- coverage and aspiration."

Terry Betts, Menswear director of London's Department of Sal, said that the department store expanded the size of its men's shoe department in Oxford street more than two times in 2012, occupying 15 thousand square feet. It claims to be the largest space in the world to concentrate on selling men's shoes.

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< p > "it is very important to maintain adequate supply of exclusive styles and to establish timely cooperation with mature brands and new brands."

Betts says.

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< p > as mentioned, the department store will then cooperate with Italy brand Golden Goose, which borrowed the two temporary areas of the Searl Forge Department footwear department in March to launch its spring series.

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